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NTA Annual Convention Proposed Format
National Tour AssociationPresentation by NTA Chairman and CEO Michele Michalewicz, CTP, and NTA President Lisa Simon, CTP
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Michele Michalewicz, CTPNTA Chairman and CEO
NTA Convention Proposed Format
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Lisa Simon, CTPNTA President
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NTA Appointments ROI Formula:Quantity + Quality = More Business
NTA Convention Proposed Format
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Why change? You’ve asked for it—NTA is listening.
NTA Convention Proposed Format
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Why change?Many NTA tour companies don’t attend convention because …
• It’s the wrong time of year• They “don’t do business that way”• More operators requesting “open books”• More operators coming as “non- participants”
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NTA operators represent:
• Domestic group travel• Independent travel • International inbound business • Global travel • Affinity, niche and special interest travel• Adventure travel • Incentive travel, meetings and events
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They sell to:
• Students/youth• Young adults• Baby boomers• Seniors• Gays, lesbians and heterosexuals• Americans, Canadians• Customers from various nationalities
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Key to Tour Operator Packaging:The Destination
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• Operators package and schedule appointments by destination
• Suppliers and DMOs in pavilions by state, province or country
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NTA Convention Proposed Format
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• NTA level playing field: only banner stands or banners in booths
• Sponsors (Silver level or above) could still decorate
• Operator appointments scheduled consecutively within destinations.
• Suggesting 15-minute appointments for more meaningful business
• Operators also have regional “shopping” time
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Jump Start Session
• Suppliers and DMOs preschedule “quick meetings” with operators
• “Speed dating” exchange of business cards, make appointments for later
• Early opportunity for suppliers and DMOs to secure operator appointments.
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Benefits
• Average of 30 appointments with the Jump Start Session and longer appointments
• Each day ends with a “shopping” reception on the floor
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Next Steps: Give NTA your feedback.
Respond to the survey (look for it in mid-January)
Log on to the NTAonline.com Member ForumsGo to the “New Convention Ideas” discussion
Contact NTA Headquarters at [email protected]
Contact the NTA Board or Meetings and Events CommitteeContact info under “Leadership” at NTAonline.com
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