Download - NSAC 2010: Social Media: Listen First
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Social Media - Listen First
Janet Fouts - Social Media Coach
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Don’t be afraid
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Hold the reins
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Conversations are like horses
• You can’t force a change in direction• Clarify misconceptions• Show the positives• Listen and engage• Respond immediately to negative
comments
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Where are the conversations?
• Blogs• Linkedin• Forums• Facebook• Twitter• Communities• Ning/Yahoo/Google
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What to listen for
• Brand• CXO names• Sponsors and donors• Supporters/evangelists• Industry/local news• Topics of corporate/personal interest
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Find conversations quickly
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Lazyfeed
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• Use it or not, you can’t ignore Twitter
• Faster than search
• Keyword focused• Link sharing
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Listening Tools
Paid tools• Radian6• Biz360• Buzzlogic• Scout Labs• Trackur• SM2
Free tools• SM2 (freemium)• Social Mention• Lazyfeed• Google Blog Search• Twitter Search• Twilert• Nutshell Mail
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Listen, engage, repeat
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Engage me
• [email protected]• www.JanetFouts.com/listen• www.SocialMediaCoachingCenter.com• www.TatuDigital.com• @Jfouts• Linkedin - JanetFouts• 408.216.7423
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Look and Listen
Susan TenbyMegan Keanehttp://www.techsoup.org
http://www.nonprofitcommons.org
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Listen first, then pick your tool• See where your
members are online
• Pick your platforms
• Keep listening and engaging
• Re-evaluate & experiment as you go
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Don’t Be a Megaphone
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Turn “nay-sayers” into “yay-sayers”
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Highlight Community Members
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Give followers a reason to listen
• Share news
• Re-tweet relevant content in the sector
• Hold regular events
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Tweet With Purpose
• Different users uses Twitter in very different specific ways
• For organization accounts, have guidelines
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Email Alerts• Google Alert
(news, blog, all)
• Social Mention
• Monitor keywords
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Listening Dashboard
• Many free options out there
• iGoogle
• RSS Readers
• NetVibes
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Check the Dashboard
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RSS Feeds
• Look for the orange RSS button
• Click to add to your reader of choice
• More how-to: “RSS in Plain English”
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• Find key followers and followees
• Twitterpacks• WeFollow• Twitter Search
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Twitter Listening
• HootSuite
• Twitter search
• Stats and Klout
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HootSuite Monitor
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Insights + Google Analytics
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The 3 Bes
• Be responsive and timely
• Be up on the buzz
• Be yourself
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Resources
Links to all the resources discussed:
http://socialmediaresources.wikispaces.com
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Where in the (Online) World is TechSoup?
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Contact
Susan TenbyOnline Community Director, TechSoup [email protected] http://flavors.me/susantenby
Megan Keane
Online Community Manager, TechSoup
http://friendfeed.com/penguinasana
Find presentation online @ http://slideshare.net/techsoupglobal