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DCC Tim MadgwickNorth Yorkshire Police
ACPO Lead for Motorcycling
Realising the Motorcycle Opportunity - An ACPO and MCIA Motorcycle Safety
Framework
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Key Agencies
Departmentfor Transport
Driver & VehicleStandards Agency
Transport for London
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Why do we need a safety framework?
331 motorcyclists killed in 2013
Nearly 5000 motorcyclists seriously
injured
Motorcyclists = 1% of total road traffic, but 19% of all road user
deaths
‘SMIDSY’ – too many motorcyclists killed or
injured at junctions
Further work required on road safety
initiatives and positive
approach to motorcycle integration within wider
transport
An emerging slow-down in casualty reduction
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Aims
More engagement
with rider groups.
Educate drivers to be aware of bikes – Think!
Create a balance with cycling and a more
mature approach to ptw safety
Errant behaviour – positively change
through education as the primary option
Reduce the number of motorcyclists killed or
seriously injured on the roads
Change of attitude towards motorcyclists – recognise
they are a valuable part of the transport mix
Improve the standard of motorcycle
training
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What does the research say?
More motorcycles
Better road users
More congestion
More motorcycle usage
More Motorcycles – Safer Roads
Better road users
Reduction in casualties
Modal shift to motorcycle
Better road users
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Theme 1 – Road User Awareness
• Lessons re safe road use from an earlier age. We learn to swim…….
• Theory test in schools after compulsory road user education
• More balanced public information re safety statistics
• Recognition by Government of Motorcycling as legitimate transport
• A safer, less vulnerable road environment for motorcycles
• Do riders make better car drivers?
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Theme 2 – Educate to Deliver• ACPO Motorcycle Safety Strategy – Education is key
message.
• Motorcycling week of action - 30th Mar - 5th Apr 2015
• Motorcycle Safety Plan – Toolkit for Police Forces (March 2015)
• Promote the use of RIDE Scheme
• Develop speed awareness course tailored for motorcycles
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Theme 2 – Continued• Improve quality of pre and post test training – raise
standards of riding
• Improve CBT and learner rider safety
• Establish motorcycle community support for aims
• Secure BikeSafe’s position as best practice in rider assessment
• Improved safety messaging – all road users
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Theme 3 – Motorcycles as a Practical Solution
• Helps reduce traffic congestion and pollution
• Improve transport efficiency and economy
• Address long-held institutional attitudes about motorcycles
• Create better policy to help improve motorcycle rider safety
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Theme 4 – Unlocking the Benefits of Motorcycling
• Improve range of transport mobility options for the public
• Increase uptake of motorcycles as lower congesting and CO2 polluting vehicles
• Look at incentives for ultra low emission vehicles
• Motorcycle to work scheme proposal
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Theme 5 – Better Motorcycle Industry Engagement in Society
• Greater public and governmental confidence to motorcycling and the industry
• Generate new markets with commuter riding as its founding basis
• Continue product improvements in both safety and consumer usability
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Theme 6 – Partnership with Cycling
• To create full working partnership with cycling
• Improve citizen mobility choice
• To reduce conflict between cyclists and motorcyclists
• To make progress in shared areas of interest
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ACPO Motorcycle Safety Plan
Toolkit for Police Forces to use with partners to make motorcycling safer
Spring 2015
Key areas (to include good practise):
Education
Intelligence-led Enforcement
Promote use of RIDE and BikeSafe
Improved use of media
Different Partnership working (dealers, rider groups, media)
Cross-border working
Use of plain vehicles
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Any Questions?