North America’s Premier Expedition Adventure RaceThe Leader in Endurance Multisport
‘We inspire, share and celebrate the journey towards the inevitable trans-formative benefits that result from testing the limits of human endurance and
embracing a healthy conscientious outdoor active lifestyle’ – The Primal Quest Team
TOGETHERCo-Ed Teams of 4 test mind, body and spirit over 400 miles of nature’s greatest challenges; trail run, mountain bike, white
water kayak, ocean & lake paddle, mountaineer & rock climb 10 days non-stop in an environmentally conscious way.
Primal Quest 2017 Sept 6-15is set to be hosted in the beautiful,
rugged coastal mountains of British Columbia, Canada.
We are the Connection – Our strength is in deepening the bond towards great life aspirations. We bring individuals together to team/multisport adventures.
License to Entitlement – This is an expedition adventure like no other and that everyone ‘deserves’ to experience in their lifetime.
Exclusively Inclusive – We create credibility to the power of the group ie affinity incentives, feature events, exclusive shared experiences.
OUR VALUEOur Difference
OUR HISTORY15 Years of Adventure
2002 - Telluride, CO2003 - Lake Tahoe, CA2004 – San Juan Islands, WA2006 – Moab, UT2008 – Big Sky, MT2009 – Badlands, SD2015 – Lake Tahoe, CA2017 – British Columbia, Canada
BROADCAST COVERAGEExclusive opportunity with stand out media
‘Primal Quest is nothing short of spectacular, epic and arguably the best Adventure Race ever!’- Olof Hedburg – Team Nyara
160 Athletes + 100 Staff/Volunteers + 1.5M Audience + 6.5M Engagements
• Endurance event participants are always looking towards their NEXT BIG CHALLENGE*
• When they are not participating they are FOLLOWING
• 99% indicate they will PURCHASE outdoor gear in the upcoming year
• 37% PARTICIPATION in 5+ endurance events over the past year
• Athlete profiles range greatly – AMATEURS looking for new challenge to social athletes wanting a
new team experience to a smaller (less than 30%) group that is HARDCORE
• 80% of endurance participants SHARE event photos and updates on social*Survey data – Endurance Sports Participant Study – Eventbrite 2015
PARTICIPANT INTEL
2.4M ADVENTURE RACERS(AR)21.3% Growth in 2016
CROSS PARTICIPATION*Running (Trail & Road)
Bike (Mtn, Road & BMX)
Hike (Backpack, Camp)
Climb (Gym, Traditional, Mtneer)
Kayak (Sea & Lake)
Stand Up PaddleClass Enrollment (Gym, Camps)
Team (Baseball, Soccer)
Adventure TravelOutdoor Enthusiast
DEMOGRAPHIC51% Female49% Male
71% 18-44 Yrs of Age52% 75K+ Ann. Income
CONSUMER99% Annually Purchase
Outdoor Gear
48% Invest Annually inNew Experiences
Socially ActiveRegularly Travel
Health Conscious*All Data - Sports & Fitness Industry Survey 2015
PARTICIPANT AUDIENCE19+M OUTDOOR ENDURANCE ENTHUSIASTS
11% Growth in 2016
PQ SPONSOR PROGRAMOffering sustained relevance
KEYPartners
KEYActivities
KEY Resources
VALUEProposition
CUSTOMERRelationships
CUSTOMER Segments
Media
Camera Tech
Wearable Tech
Fitness
Gear
Health
Lifestyle
Affinity Engagements
Sales Ads
Videos Online
Event Co-Promotion
Merchandise Affiliation
Crowdsource Ecosystem
Media Production
Event Production
Broadcast Content
Mobile Data
Content
Onsite Exposure
Lifetime Experience
On Demand
Content
Media Brand Dev
IP/Brand Dev
Ethics & Quality
Mobile Eco System
Local(Regional)
Global(North AmericaInternational)
Followers
Subscribers
Channels
Distributors
Experience Sharing
Donation/Reward
Participant
Media Coverage10 days of Non-stop Content
SocialPrint
Regional/National
Brand AssociationNorth America’s Premier Race15+yrs in Outdoor Adventure
Inspire Healthy Active Lifestyle
Onsite ExposureSignage
Race Bib ExposureVIP Package
Direct Product Engagement
Outside TV Coverage45M World Wide Distribution
Quality Emmy Nominated CoverageFeatures/Vignettes
PQ VALUE
Online Social
Presented by
Web & Onsite
SPONSORSHIP OPPORTUNITIESPlatinum50K (1) Gold
15K (15) Silver5K (15)
TV Sponsor
Team Sponsor
Product Sponsor
Media/Ads/Promos
Race Bib
VIP
Onsite Presence
Notifications
Promoted Posts
Custom Badges
Social Messages
6 410
12 820
2 14
12 620
Ads Vignette
YOUR company Team Name
Contact - Maria [email protected]
Ph - 416-571-3346www.primalquest.org
THANK YOU In Adventure
https://www.facebook.com/EcoPrimalQuest
https://twitter.com/ecoprimalquest
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