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Marketing of New Product
JUNAID- UR- REHMAN
M.JUNAID
MASUOOD AHMAD
IMRAN KHAN
M.USMAN
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Hair Oil
NMO (Natural Modern Oil)
Cooking
Oil
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The concept we will choose for our productmarketing will be Societal marketing
concept. As we consider it ourresponsibility to involve in different socialworks and to do our business in a way thatis beneficial to the society not harmful.
Marketing Concept
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Marketing Concept
o For our Greenery campaign we will grow Trees speciallytrees of the ingredients it includes.
o The advantages that we can gain through this concept arefollowing.
o
Healthy environmento Good relations with society
o Goodwill making
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Corporate Mission
Providing Healthy Oil with Natural Power
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VisionWe want to be the world best Healthy Oil
Producer.
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SWOT analysis
Internal
1. Strengths:
2. Weaknesses External
1. Opportunities
2. Threats
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strength
All ingredients it contains are Natural .
produce high quality product.
Understanding of Peshawar consumerbehavior in the hair oil segment.
Use innovative approach(meet day
consumer demand)
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weaknesses
Its industry is highly competitive and with
intense price competition.
Lacks of information overall markets.Some financially problems.
Introduce new product .
Low company image.
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Opportunities
Long term contracts
New production
To capture overall market.
launch several brands.
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Threats
Competition is so high.
Potentially rising labor costs
Importance of oil prices.
Uncertain economic condition of country.
Rapidly change in price of raw material.
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Target Market
o Test marketing will be done in Peshawer,
and then first time will be offered in
KPK. Later on will be offered to all overPakistan in both Rural and Urban areas.
o Demographically our target market is
households/Families by doing Massmarketing.
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Target Market
o For NMO-Hair Oil our target market are
the people from 20 to 30 years from Mid
class.
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Our Roadmap for entering into
market
1. Generating new product ideas.o Start with the idea of our product NMO, and
continuously stimulating new ideas.
2. Screening ideas.o The idea will be evaluated for further study.
3. Business analysis.
o Identifying product features, market demand,competition, and profitability.
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Our Roadmap for entering into
market
4. Prototype Development.o If the results of business analysis are favorable, then a
trial model of the product will be developed to evaluate
whether it is practical to produce the product.
5. Market tests.o Test marketing will be carried out in Peshawer. New
tangible product will be given to sample of households
to evaluate the product.
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Our Roadmap for entering into
market
6. Commercialization.o Full-scale production and marketing programs will be
planned and implemented. The product will be made
available for purchase.
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Marketing Mix (4Ps)
1. Product:
Brand name = NMO
Easy to pronounce, spell and remember. Short and
Simple.Trademark = 3 leaves
o Packaging:
Our products packaging includes 3 materials:
1. Primary Package: Bottles
2. Secondary Package: Cardboard Box
3. Shipping Package:
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Our products packaging is designed in a way which :
Protect the product on its way to consumer.
Protect the product after it is purchased.
Help persuade middleman to accept the product.
Help persuade the consumer to buy the product.
Marketing Mix (4Ps)
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oLabeling:
Brand label: The front label of product includes the
Brand name, Trademark, and company Logo.
Descriptive label: The label at back side includesinformation about Products use, care, ingredients etc.
oWe have our own Research department that conduct
Research on products quality, Packaging, Design and
labeling etc. for further improvements.
Marketing Mix (4Ps)
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2. Pricing:
Pricing is extremely
important because small
changes in price can translate
into huge improvements inprofitability.
Marketing Mix (4Ps)
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oDiscounts:
1. Totally new concept.
Buy 2 times get 3rdone Free per month.
2. Ramazan Offer.
Special discounts in Ramazan.
3. Quantity Discounts.
A price reduction to those who buy large volumes.
Marketing Mix (4Ps)
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3. Placement:
Our product will be distributed through
Merchant middlemen (Wholesalers and Retailers).
Channels of Distribution:
Producer
Wholesaler
Retailers
Consumer
Marketing Mix (4Ps)
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In managing intermediaries we will
use pull strategy by using Advertising,
promotion and other form ofcommunication to persuade consumers to
demand the product from intermediaries,
thus inducing the intermediaries to order
our product.
Marketing Mix (4Ps)
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4. PROMTION:
One of our unique way of our
Promotion is to growing trees in differentareas by the name ofNMO forests
through which we can make awareness in
people about our product, its also a part
of our Greenery campaign, and most of
our products ingredients will come from
these forests.
Marketing Mix (4Ps)
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Other ways includes:
oAdvertising: Newspapers, Sunday
magazines, T-V, Bill boards etc.
oOur Website : WWW.NMO.COM
Through our website consumer can
directly contact our company forfurther improvements in our
products.
Marketing Mix (4Ps)
http://www.nmo.com/http://www.nmo.com/ -
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For any Questions Please visit : WWW.NMO.COM