Nilar visual identity
guidelinesV. 02
Nilar visual identity guidelines v.02
Nilar visual identity guidlines will help you apply the Nilar brand correctly and consistently across all media. It is a working tool to help you with your communication. It should be used in all your efforts to communicate a strong brand to customers and stakeholders, and thus help us in further growing our business.
The guides includes useful examples so that you can create materials that speak to our specific audiences while maintaining one, unified voice. With this clear and concise tool, we can develop the brand in accordance with our business strategy.
How to use this guideline document
Nilar visual identity guidelines v.02
Index
1.0 Why is a strong brand so important? 2.0 The Nilar Corporate Brand2.1 Basic Graphical guidelines2.2 Using colour2.3 The Nilar fonts2.4 Photography 3.0 Identify what is needed 3.1 Stationary 3.2 Advertising: print & digital3.3 Publications3.4 Promotion items / Give aways3.5 Signage
Nilar visual identity guidelines v.02
The brand gives Nilar an inherent value in the minds of our customers, no matter what the context. It ex-presses who we are and what we stand for. A brand reflects the relationship between a company and its customers. There is a direct connection between the perception of a brand and the perceived value of a company’s products and services.
Our brand reflects our values, our products, our thinking and our work ethic. It encompasses all the intangible qualities that customers associate with Nilar.
Since every person can have his or her own individual interpretation of a brand, it is critical that we are con-sistent in how we present the Nilar brand in the words and images we use, in the way we design our commu-nications materials and in the professional application of our graphic standards.
1.0 Why is a strong brand so important?
Nilar visual identity guidelines v.02
A strong, quality brand can significantly contribute to
higher margins.
Nilar visual identity guidelines v.02
2.0 The Nilar Corporate BrandThere is only one logotype that may be used when communicating Nilar.
The logotype consists of the N-energy symbol and the specially designed Nilar typography.
Our logotype should always be in colour on all 4-colour process material. It is also available in 2-colour Pantone® standard.
Use the black version of our signature in all black & white material.
When using Nilar in text, write it using a upper case (capital) ‘N’ and lower case letters for the rest: ‘Nilar’.
Nilar visual identity guidelines v.02
Minimum free spaceHow close can I place the Nilar logotype to other visual elements?
To ensure prominence and legibility, the signature should always be surrounded by an area of clear space that should be kept free of other elements, for example text and imagery.
The minimum size of the area of clear space is demonstrated by placing the letter “n” from the Nilar logo around the logotype.
Nilar visual identity guidelines v.02
Available mastersOur logotype has been optimised in different versions and sizes to match our most commonly used document size and format (screen, 4 colour process and Pantone@)
logotype available in: RGB, CMYK, Pantone® and black & white
2 colour Pantone®
2 colour RGB
4 colour process, CMYK4 colour process, CMYK
Positive
Pri
nted
mat
eria
lSc
reen
mat
eria
l
Negative
2 colour Pantone®
2 colour RGB
WhiteBlack & white
Nilar visual identity guidelines v.02
Do!
Here are some examples of good usage of the Nilar logotype.
Nilar visual identity guidelines v.02
Don’t
Here are some examples of wrong usage of the Nilar logotype. Please make sure to avoid such mistakes.
Nilar visual identity guidelines v.02
2.1 Basic Graphical guidelines
Nilar — the blue company. The advantage of being consistent in our use of blue is that it gives us a clear, strong visual position on the
market and in the mind and heart of our customers; “If it’s blue, it’s Nilar”.
Nilar visual identity guidelines v.02
Nilar BluePantone 3005C CMYK 100 / 15 / 0 / 0 RGB 0 / 145 / 210
Nilar GreenPantone 368C CMYK 70 / 0 / 100 / 0 RGB 85 / 170 / 38
In practice, the colours will look different on different material. There are different colour printing processes/techniques and different supports (paper, plastic, metal, textiles etc).
Refer to the following table to identify the colour system you need to use.
Nilar accepts deviations from thecorporate colours as follows:• tolerance for metal surfaces: ± 1 ΔE• tolerance for other surfaces: ± 2 ΔE
These tolerance levels apply to surfaces that are visible to custom-ers and are adjacent to another sur-face of the same colour.
For glossy or matte surfaces the tolerance levels are as follows:• gloss: 70 ± 5• matte: 7 ± 3
Note that the tolerance is tighter for the matte surface, as deviations are more visible to the eye in this spectrum.
2.2 Using colour
It is important to be consistent when using our Nilar Blue. But why?Companies and brands have tried to make a generic colour their own. It isa simple and effective way to help customers associate the colourwith their brand.
The Nilar Gray is our black.
The main complementary colour is Nilar Green and should be used sparsely.
Nilar GrayPantone 426C CMYK 90 / 0 / 0 / 0 RGB 60 / 60 / 60
Nilar visual identity guidelines v.02
FF DIN LightABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
FF DIN RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
FF DIN BoldABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqrstuvwxyz
2.3 The Nilar fonts
Do you know which font is to be used exclusively in all Nilar printed material?
DIN is a font first created in the early 1900s in Germany. Its name comes from Deutsches Institut für Normung and famous for its modern characteristics and great legibility.
FF DIN must be used for all headlines and body copy.
Nilar visual identity guidelines v.02
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UnderubrikCatquiatem laciusdam etum, te mo blatibus doluptam nonsernam quatemp ostiis imi, quas eum eatur, aliqui conseca tatectio vo-luptatur, aut aut voluptatempe lande velenis volum elesedic tem se volores atiisciae que volenis imodit, solorum que quat assima doluptius venis maiorupis ni tempori re est, quae debis a dolesti remquiasi coruptae eos mi, ulpario. Ut ello comni ad quam res et parum qui non rem essi des ex et faccus et aceatio. Mus porum accuptate seque
DIN Light
DIN Regular
DIN Bold
DIN Light
Nilar visual identity guidelines v.02
Calibri RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Calibri BoldABCDEFGHIJKLMNOPQSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Since FF DIN is not a standard font in comput-ers, Calibri should be used when producing in-house material in Word, PowerPoint and others.
RubrikXerum ditate lam sundit et faci dolupta tempelis quis essitat emperesedi con etur aliquat ureped quae.
Calibri Regular
Calibri Regular
Calibri Bold
• Peritas aligendus ipis a net rem te pariant mo velesti nonest
• Sequi blaborum labore pratis ra cum,.
Nilar visual identity guidelines v.02
2.4 Photography
VisionProduct
Application
Features
Nilar visual identity guidelines v.02
• Real photography to be used as often as possible
• Always on a white/light background on a light surface ie. concrete or similar
Purpose• To inform
In some special cases a computer-rendered image is the best option. For example when showing the inside of the product.
Product
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• Because the battery is often hidden in the application imagery should focus on the end solution
• Preferably "blue images" ie. images containing blue elements or backgroud (sky, sea etc)
Purpose• To inform about the usage; what is it for?• To inspire and show possibilities
Application
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• Focus on a specific product feature
• Emotional communication of the feature with the environment in focus
Purpose• Communicate the feature in an
emotional way
Features
Nilar visual identity guidelines v.02
• Always underlying feeling of movement • Always electric power (e.g. not natural energy
such as a waterfall)• Preferably images that highlight the need for
battery power.• Always in combination with ”Rethinking Power”
Purpose• Highlight the need for energy in society and the
world at large
NOTE! The porpose is not to only present existing areas of use for the Nilar batteri but rather highlight the need for energy at large.
Rethinking Power
Vision
Nilar visual identity guidelines v.02
Rethinking Power Rethinking Power
Rethinking PowerRethinking Power
Nilar visual identity guidelines v.02
3.0 Identify what is needed
1.0 Why is a strong brand so important? 2.0 The Nilar Corporate Brand2.1 Basic Graphical guidelines2.2 Using colour2.3 The Nilar fonts2.4 Photography 3.0 Identify what is needed 3.1 Stationary 3.2 Advertising: print & digital3.3 Publications3.4 Promotion items / Give aways3.5 Signage
Nilar visual identity guidelines v.02
3.1 Stationary
Business cards:The business card can be printed in 1 or 2 colour Pantone® …or using 4 colours (digital).
Format: 90mm x 50mm
Business card 2 colour Pantone® (or digital) print — 1 or 2 sided. Scale 100%
Jan LundquistSales Manager
Mobile +46 76 769 50 [email protected]
Nilar ABStockholmsvägen 116 BSE-187 30 TäbySweden
www.nilar.com
Nilar visual identity guidelines v.02
Letterhead:The letterheads can be printed in 2 colour Pantone® or using 4 colours (CMYK).
Format: A4, 210mm x 297mm
A4 letterhead. Scale 80%
Nilar ABStockholmsvägen 116 BSE-187 30 Täby, Swedenwww.nilar.com
Phone +46 (0) 8 768 00 00Fax +46 (0) 8 XXX XX [email protected]
Bankgiro xxxxxxxxx Plusgiro xxxxxxxxxxxxxVAT no. SE-556012392801
Nilar visual identity guidelines v.02
Nilar ABStockholmsvägen 116 BSE-187 30 TäbySweden
Phone +46 (0) 8 768 00 00Fax +46 (0) 8 XXX XX [email protected]
Compliments slip:The Compliments slips can be printed in 2 colour Pantone® as it is today or using 4 colours.
Format: 210mm x 90mm
Nilar visual identity guidelines v.02
C5 envelops:Templates available for standard C5 envelops with or without windows.
Please select the Nilar pattern as the inside of your envelops when choosing to print the inside.
Format: C5
Nilar ABBönavägen 55, Box 8020SE-800 08 Gävle, Sweden
+46 (0) 8 768 00 [email protected]
Nilar ABBönavägen 55, Box 8020SE-800 08 Gävle, Sweden
+46 (0) 8 768 00 [email protected]
C5 envelops with Pantone® logo. Scale 80%
Nilar visual identity guidelines v.02
C4 envelops:Standard C4 envelops without windows.
Format: C4
Nilar ABBönavägen 55, Box 8020SE-800 08 Gävle, Sweden
+46 (0) 8 768 00 [email protected]
C4 envelops with Pantone® logo. Scale 80%
Nilar visual identity guidelines v.02
3.2 Advertising
Print advertising:Here are some examples of advertising.
Note that the blue box is not to be used anymore. We have opted for a more flexible template giving us more creative space and allowing the headline to interacte more directly with the imagery.
Formats available are: A4, A5, A6 and Skyscraper. Templates are also available in black and white.
CUT YOUR ENERGY COSTS
Pitatusdae voluptat vent elicidunt etus volum cuptatiis maximag natus.
Nilar A4 print advert
Nilar visual identity guidelines v.02
Dam res est eatent ipsa dolest, conseque peles ium ea secate nostotatquam dolut soluptaquam re dolecae nobis ani quisciam que volorerundam asperuntinte ventiusam harum remos eatur am, nullibusant.
Dam res est eatent ipsa dolest, conseque peles ium ea secate nostotatquam dolut soluptaquam re dolecae nobis ani quisciam que volorerundam asperuntinte ventiusam harum remos eatur am, nullibusant.
ETT SMARTARE BATTERI ALTERNATIV
ETT SMARTARE BATTERI-ALTERNATIV
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Pitatusdae voluptat vent elicidunt etus volum cuptatiis maximag natus.
Nilar A5 print advert Nilar A5 print advert
Nilar visual identity guidelines v.02
HeadlinePitatusdae voluptat vent tatiis maximag natus.
Pitatusdae voluptat vent elicidunt etus volum cup-tatiis maximag natus.
Nilar A4 print advert
Headline Bus nempori busciis sume vel mo temquia que cus et repe cuptat labore
Pitatusdae voluptat vent tatiis maximag natus.
Nilar A4 print advert
Nilar visual identity guidelines v.02
Digital advertising:Here are some examples of digital advertising within the design guidelines.
Ett smartare batteri alternativ
Ett smartare batteri alternativ
Ett smartare batteri-alternativ
Nilar banner examples
Nilar visual identity guidelines v.02
3.3 Publications
Print material:Here are some examples of brochures and folders.
Interim report / Delårsrapport 1 January—31 December 2014
Headline ditaspic tetur ut dolenim
Nilar Energy BatteryHigh power industrial energy storage and battery solutions that are safe and environmentally friendly
Technical manual
Nilar A4 brochure cover Nilar Slim Jim folder Nilar A4 brochure cover
Nilar visual identity guidelines v.02
The industrial battery of the future – todayRethinking power
The industrial battery of the future – todayRethinking power
Nilar A3 sales brochure cover Nilar A3 sales brochure cover
Nilar visual identity guidelines v.02
3.4 Promotion items / Give awaysPromotional items and give aways have to be considered as corporate communication carrier and therefore designed and produced with the corporate logo and not the encapsulated version of the logo.
Rethinking Power
Rethinking Power
Headline
Nilar visual identity guidelines v.02
3.5 Signage
FlagsHere are some rules for production of flags.
Nilar visual identity guidelines v.02
Having trouble finding the answer to your question in this document? Please contact Nilar for further information.
For enquiries and questionsMarcus [email protected]