Nigerian Export Promotion Council
European market: The retailers Day 2
What is the market?
What about regulation?
What’s next?
1: What is the market?
Shelves in supermarkets have 2 kinds of products:
Private label
Brands
2
Brands
We will look at standards for private label to learn about standards for the brands
2: What about regulations?
Public and private
TraceabilityLabellingComplianceSustainability
Sustainability
Fairtrade
What’s sustainable?
BiodiversityPackagingAnimal welfareNutritionGreenhouse gasWater
Economic
Business
transformation:
Version 1
SocialEnvironment
Triple bottom line – Sustainability , "People, Planet, Profit”
Economic
Business transformation:
Version 2
Social
Environment
Triple bottom line – Sustainability , "People, Planet, Profit”
Governments We want a fair international deal so we can grow our economies.
We want legislation but won’t wait. We demand transparency & commitment from companies.
We want to deliver sustainability on our private label and consumers shouldn’t have
Retailers
What stakeholders are saying
private label and consumers shouldn’t have to pay for it.
We want to compete fairly with private label and assure our supplier relationships.
We want consistent requirements from government and markets that are applied to everyone.
We want all the things we buy to be fair and sustainable and we won’t pay extra
Retailers
BrandManufacturers
Farmers
Consumers
‘A New Era of Sustainability’Global Compact and Accenture
2007 – Should sustainability be fully integrated into your supply chains?
50% = Yes
2007 – Should sustainability be fully integrated into corporate strategy?
70% = Yes
2010 – Will sustainability be fully integrated in your business operations in 2025?
80% = Yes
2007 – Should sustainability be fully integrated into your supply chains?
88% = Yes
2010 – Should sustainability be fully integrated into corporate strategy?
96% = Yes
In each case, % of CEOs surveyed by Accenture and Global Compact. 766 contacted and 50 interviewed face to face, 2010
A Train relevant staff
B New product safety
evaluation
G First production
H Buying team review
J File and product archive
K Withdrawal
or recall
Private Label: Product Approval and Management stages
C Supplier Approval
D Pre production
testing
E Legal approval
F Product specification approval
L Management
reporting
M Legislative and policy changes
What’s next?What’s next?
Global Food Safety InitiativeFacilitated by the Consumer Goods Forum
“Once certified, accepted everywhere”
Schemes that have completed the GFSI Benchmarking
Process:
GFSI Benchmarking Update
BRC certificates (March 2013)
Submitted by > 100 Certification Bodies
Source: BRC March 2013
GFSI Global Markets GroupMulti,Stakeholder Technical Working Group
15
Why a Global Markets Programme?
�Acceptance of GFSI,recognized programs steadily growing since mid,2000�Stakeholder demand for site certifications grew globally
�Producers and manufacturers complied with demand
�Market desire for local production on the rise
�Stakeholders and consumers demand safe food regardless�Stakeholders and consumers demand safe food regardlessof the source
�What happens to small/less developed businesses (SLDBs) in the context of international certification?� 2008 GFSI Stakeholders identify need to assist LDBs serving
local markets
� Global Markets Programme was developed as a multi,stakeholder approach to assist SLDBs and to build capacity
© Global Food Safety Initiative Foundation
Project Overview
“A capacity building program for small and/or less developed
businesses that will develop effective businesses that will develop effective food safety management systems through a systematic continuous
improvement process.”
© Global Food Safety Initiative Foundation
Focus: Strengthen Trade Capacity
� The term “small and/or less developed businesses” (SLDBs) means businesses that because of:� their size,
� the lack of technical expertise,
� the economic resources,
� or the nature of their work
encounter difficulties in implementing HACCP in their encounter difficulties in implementing HACCP in their food business.
� The term “less developed business” refers to the status of the food safety management system and NOT to the number of staff or volume of production.
Source: FAO Food and Nutrition Paper 86,FAO/WHO Guidance to governments on the application of HACCP in smaller and/or less developed food businesses.
© Global Food Safety Initiative Foundation
The Global Markets Model
A three,step approach to continuous improvement:
Unaccredited assessment of a supplier against Basic and Intermediate Unaccredited assessment of a supplier against Basic and Intermediate
111Unaccredited assessment of a supplier against Basic Level Requirements
Self,assessment checklist for suppliers
Validity of the Basic Level assessment is 12 months
Unaccredited assessment of a supplier against Basic Level Requirements
Self,assessment checklist for suppliers
Validity of the Basic Level assessment is 12 months
1
© Global Food Safety Initiative Foundation
Accredited certification against one of the GFSI recognized schemes
GFSI Guidance Document and certification rules are applicable
No fall,back to Step 1 and/or 2
Accredited certification against one of the GFSI recognized schemes
GFSI Guidance Document and certification rules are applicable
No fall,back to Step 1 and/or 23
22
Unaccredited assessment of a supplier against Basic and Intermediate
Level Requirements
Self,assessment checklist for suppliers
Validity of the Intermediate Level assessment is again another 12 months
Unaccredited assessment of a supplier against Basic and Intermediate
Level Requirements
Self,assessment checklist for suppliers
Validity of the Intermediate Level assessment is again another 12 months
2
The ModelM
atchin
g Level
100%
60%
12 Months
70% Manufacturing
Primary Production
GFSIGFSIGuidanceGuidanceDocumentDocument
RequirementsRequirements(6(6thth Edition)Edition)
GFSIGFSIRecognized Recognized SchemesSchemes
Primary Production
Manufacturing
Matchin
g Level
60%
40%
12 Months
30%
(6(6thth Edition)Edition)
GlobalGlobalMarketsMarkets
Basic LevelBasic Level++
Intermediate Intermediate LevelLevel
GlobalGlobalMarketsMarkets
Basic LevelBasic Level
www.mygfsi.com
www.tcgffoodsafety.com
For More Information:
http://twitter.com/myGFSI
Search ‘Global Food Safety Initiative’
Sign up for the Newsletter on www.mygfsi.com
What’s it like for the private label manufacturer?
Christian Oppitz, Head of Marketing & Sales at German private manufacturer Gropper, supplier of dairy products as well as fresh juices and smoothies to numerous international retail clients, including Schwarz Group’s Lidl, Aldi, Rewe Group and SPAR (Austria).
What changes have you beennoticing in the current retail environment?
December 2012: Source: Planet Retail Ltd , www.planetretail.net
• The innovation cycle is permanently shortening• Markets get granular, divide into small sections • Everything is changing very fast.• You have to be able to master this complexity.• We have to continuously analyse the market,
emerging trends and our competitors and find innovations on an international scope.
Thank you for listening.
Any questions!Any questions!
Chris Anstey, Independent Consultantwww.anstey,ltd.com