Download - Nielsen Media AdSpend Highlights Q1 2010
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Confidential & Proprietary Copyright 2010 The Nielsen Company
Media Spend Highlights
1st Quarter 2010
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Media Spend Highlights
Q1 2010Page 2April 13, 2010 Confidential & Proprietary
Copyright 2010 The Nielsen Company
Radio
20%
Print
5%
TV
75%
Share of Media SpendQ1 2010 versus Year Ago
Source: Nielsen Advertising Information Services
Radio
19%
Print5%
TV
76%
Q1 2009
Q1 2010
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Media Spend Highlights
Q1 2010Page 3April 13, 2010 Confidential & Proprietary
Copyright 2010 The Nielsen Company
Total Media Spend Based on Rate CardsQ1 2010 versus Year Ago
0
10,000
20,000
30,000
40,000
50,000
60,000
Millions(Php)
BasedonRateCards
Q1 2009 Q1 2010
Q1 2009 40,719 30,781 7,795 2,143
Q1 2010 50,311 37,794 10,011 2,506
Total TV Radio Print
+24%
+23%
+28%
+17%
Source: Nielsen Advertising Information Services
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Media Spend Highlights
Q1 2010Page 4April 13, 2010 Confidential & Proprietary
Copyright 2010 The Nielsen Company
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
T
otalAdSpots
Q1 2009 Q1 2010
Q1 2009 2,060,651 331,220 1,678,672 50,759
Q1 2010 2,335,758 330,884 1,953,117 51,757
Total TV Radio Print
+16%
0%
+2%
+13%
Total Advertising SpotsQ1 2010 versus Year Ago
Source: Nielsen Advertising Information Services
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Media Spend Highlights
Q1 2010Page 5April 13, 2010 Confidential & Proprietary
Copyright 2010 The Nielsen Company
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000800,000
900,000
A
dMinutes
Q1 2009 Q1 2010
Q1 2009 588,629 734,371
Q1 2010 602,544 829,849
TV Radio
+13%
+1%
Source: Nielsen Advertising Information Services
Advertising MinutesQ1 2010 versus Year Ago
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Media Spend Highlights
Q1 2010Page 6April 13, 2010 Confidential & Proprietary
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Source: Nielsen Advertising Information Services
AdSpend in Millions (Php)
Rank Categories Q1 2010 Q1 2009 %Change
1 Government Agencies & Public Utilities 6,523 1,778 267%
2 Hair Shampoos,Rinses,T'Ment/Hairdressing Prod 4,544 3,498 30%
3 Communication/Telecommunication 3,091 2,750 12%
4 Detergents & Laundry Preparations 2,624 1,682 56%
5 Dentifrices, Mouthwash & Toothbrush 2,120 1,244 70%
6 Cough & Cold Remedies 1,918 1,954 -2%
7 Proprietary Drugs/Other Than Vitamins &Tonics 1,868 1,916 -2%
8 Other Food Prod./Other Than Biscuits&Bakeshop 1,830 1,876 -2%
9 Powder Milk 1,733 1,837 -6%
10 Skin Care 1,378 1,280 8%
Top 20 Categories Based on Rate CardsQ1 2010 versus Year Ago
In Million Pesos based on Ratecard costs
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Media Spend Highlights
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Source: Nielsen Advertising Information Services
AdSpend in Millions (Php)
Rank Categories Q1 2010 Q1 2009 %Change
11 Vitamins 1,361 1,260 8%
12 Entertainment 1,336 1,686 -21%
13 Ice Cream, Sherbets & Frozen Delights 1,206 349 246%
14 Flour, Bakery Products & Bakeshops 1,019 758 34%
15 Seasonings, Sauces & Extracts 937 889 5%
16 Coffee & Tea 934 1,078 -13%17 Health & Beauty Soaps 784 630 25%
18 Soups & Noodles 737 630 17%
19 Banks, Finance Companies & Investment Houses 733 565 30%
20 Business Machines & Office Equipments 692 384 80%
Top 20 Categories Based on Rate CardsQ1 2010 versus Year Ago
In Million Pesos based on Ratecard costs
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Source: Nielsen Advertising Information Services
AdSpend in Millions (Php)
Rank Advertisers Q1 2010 Q1 2009 %Change
1 UNILEVER PHILIPPINES, INC. 5,878 3,994 47%
2 PROCTER & GAMBLE PHILS., INC. 4,166 3,319 25%
3 UNITED LABORATORIES, INC. 3,073 2,569 20%
4 COLGATE-PALMOLIVE PHILIPPINES, INC. 2,680 1,485 81%
5 NESTLE' PHILIPPINES, INC. 2,664 2,849 -7%
6 MANNY VILLAR 1,230 18 6575%
7 JOLLIBEE FOODS CORPORATION 759 777 -2%
8 UNIVERSAL ROBINA CORPORATION 738 704 5%
9 MONDE NISSIN CORPORATION 698 518 35%
10 GLOBE TELECOM, INC. 561 471 19%
Top 20 Advertisers Based on Rate CardsQ1 2010 versus Year Ago
In Million Pesos based on Ratecard costs
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Media Spend Highlights
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Source: Nielsen Advertising Information Services
AdSpend in Millions (Php)
Rank Advertisers Q1 2010 Q1 2009 %Change
11 NOYNOY AQUINO 526 0 -
12 JOHNSON & JOHNSON PHILS., INC. 505 546 -7%
13 WYETH PHILIPPINES, INC. 496 600 -17%
14 SMART COMMUNICATIONS, INC. 487 515 -5%
15 KRAFT FOODS (PHILIPPINES), INC. 467 290 61%
16 THE COCA-COLA EXPORT COMPANY 462 689 -33%
17 PHILIPPINE LONG DISTANCE TELEPHONE COMPAN 445 136 228%
18 TANDUAY DISTILLERS, INC. 440 346 27%
19 ASIA BREWERY, INC. 414 180 130%
20 MEAD JOHNSON PHILIPPINES, INC. 393 637 -38%
Top 20 Advertisers Based on Rate CardsQ1 2010 versus Year Ago
In Million Pesos based on Ratecard costs
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Media Spend Highlights
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Copyright 2010 The Nielsen Company
Tri-Media (TV/Radio/Print) Brand Advertising ExpenditureSocial Concerns + Political Ads in Million PesosPresidential CandidatesBased on Published Rate Cards
AdSpend in Millions (Php)
Rank Brand Q4 2009 Q1 2010 %Change
1 MANNY VILLAR 543 1,230 127%
2 NOYNOY AQUINO 143 526 269%
3 JOSEPH ESTRADA 70 165 137%
4 RICHARD GORDON 82 238 190%
5 GILBERT TEODORO 196 352 79%
6 EDDIE VILLANUEVA 52 65 26%
Source: Nielsen Advertising Information ServicesIn Million Pesos based on Ratecard costs
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Media Spend Highlights
Q1 2010Page 11April 13, 2010 Confidential & Proprietary
Copyright 2010 The Nielsen Company
Tri-Media (TV/Radio/Print) Brand Advertising ExpenditurePolitical Ads in Million PesosPresidential CandidatesBased on Rate Cards Less 30%
AdSpend in Millions (Php)
Rank BrandFebruary 9 to
March 31, 2010
1 MANNY VILLAR 227,940,382
2 NOYNOY AQUINO 161,407,904
3 JOSEPH ESTRADA 76,886,685
4 RICHARD GORDON 47,560,690
5 GILBERT TEODORO 18,206,094
6 EDDIE VILLANUEVA 4,715,111
Source: Nielsen Advertising Information ServicesIn Million Pesos based on Ratecard costs
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Media Spend Highlights
Q1 2010Page 12April 13, 2010 Confidential & Proprietary
Copyright 2010 The Nielsen Company
Total TV Ad MinutesABSCBN & GMAFebruary 9 to March 31, 2010
PRESIDENTIABLES
BrandBy Brand
Level
"Paid For"
Level
By Brand
Level
"Paid For"
Level
MANNY VILLAR 134.25 50.75 143.25 60.25
NOYNOY AQUINO 133 118.5 121 116.5
JOSEPH ESTRADA 77.5 77.5 65 65
RICHARD GORDON 52 52 43 43
GILBERT TEODORO 17 0 11 0
EDDIE VILLANUEVA 8 4.5 2 6
ABS-CBN 2 GMA 7
Source: Nielsen Advertising Information Services
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Media Spend Highlights
Q1 2010Page 13April 13, 2010 Confidential & Proprietary
Copyright 2010 The Nielsen CompanyConfidential & Proprietary Copyright 2009 The Nielsen Company
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