Download - News of the week 8.10.13 abp ananda
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Quick Snapshot
Wk 39-2013
MCCS
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ABP ANANDAPeriod – Wk 39’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
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Bangla
Mov.
Bangla
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% Genre Sh
Source : TAM Period : Wk 39’2013
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VS last year Bengali news neck to neck
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8.0 7.5 7.2
% Genre Share
Wk 32-39'12 Wk 32-39'13
Source : TAM Period : Wk 32-39year : 2012 & 2013
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ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla
32%
23%20%
14%
10%
% Mkt. Share
Wk 32-39'13
Source : TAM Period : Wk 32-39’2013
Among top 20 programmes list of the week, 12 programmes belong to ABP Ananda
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ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
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CS 4+
Reach
in M
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ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
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CS 15+
Reach
in M
n.
Source : TAM Period : Wk 32-39’2013
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ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 19% 34% 24% 22% 22% 21%ABP Ananda 30% 43% 28% 32% 32% 33%Kolkata TV 24% 7% 31% 21% 21% 21%News Time Bangla 8% 15% 15% 10% 10% 10%RPLUS 19% 2% 2% 15% 15% 15%
Source : TAM Period : Wk 32-39’2013
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ABP Ananda performing on News Bulletin
Source : TAM Period : Wk 39’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Reviews Reports, Sports/Magazines & Interviews/PortraitsNews Time Bangla on Cartoons/animations
Prog Genre 24 GHANTA ABP Ananda News Time Bangla RPLUSNews Bulletin 26% 44% 15% 15%Sports Magazines 37% 26% 26% 11%Reviews/Reports 67% 10% 13% 10%Cartoons/Animation 0% 5% 95% 0%Comedies 0% 2% 0% 98%Interviews/Portraits/Discussions 54% 0% 11% 35%
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Thank You