Download - News of the week 16.8.13 abp ananda
Quick Snapshot
Wk 32 -2013
MCCS
ABP ANANDAPeriod – Wk 32’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre maintaining its # 2 position
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
41
8
2 1
% Genre Sh
Source : TAM Period : Wk 32’2013
Bengali news genre showing a growth of almost 18% Vs. last year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
7.3
9.1
% Genre Share
Wk 25-32'12 Wk 25-32'13
Source : TAM Period : Wk 25-32Year : 2012 & 2013
ABP Ananda leader in the market
ABP Ananda 24 GHANTA Kolkata TV NT Bangla RPLUS
37%
27%
17%
10% 9%
% Mkt. Share
Wk 25-32'13
Source : TAM Period : Wk 25-32’2013
Among top 20 programmes list of the week, 17 programmes belong to ABP Ananda
ABP Ananda leading in both TG’s
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
7.46.7
4.6 4.4
1.9
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
6.55.9
4.0 3.8
1.7
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 25-32’2013
ABP Ananda leading in almost all TAM reported markets
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 23% 39% 33% 27% 27% 27%
ABP Ananda 35% 42% 38% 37% 37% 36%
Kolkata TV 21% 7% 17% 17% 17% 16%News Time Bangla 9% 13% 12% 10% 10% 11%RPLUS 12% 1% 1% 9% 9% 10%
Source : TAM Period : Wk 25-32’2013
ABP Ananda performing on News Bulletin & Sports
Magazines
Source : TAM Period : Wk 32’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Kolkata TV scored on headlines & cartoons animations24 Ghanta scored on Interviews/Portraits/discussions
Genre
24 GHANTA
ABP Ananda
Kolkata TV
News Time Bangla
RPLUS
Tot GRPs
News Bulletin 22% 29% 25% 14% 10% 186News Headlines 8% 0% 85% 0% 8% 28Cartoons/Animation 0% 0% 56% 44% 0% 24
Interviews/Portraits/Discussions 51% 43% 0% 0% 6% 21Sports Magazines 20% 25% 14% 18% 23% 13
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