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APROJECT REPORT
ONCONSUMER SATISFACTION SURVEY
REPORT OF LG PRODUCTS
MARKETED & SUBMITTED BY GUIDED BY:
SANDEEP SINGH PAL Ms. GARIMA RAWAT
B.B.A (International Business)
5th SEMESTER
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INTRODUCTION
LG Electronics Inc. is a Korea-based manufacturer specialized in theprovision of telecommunication and electronics products. The Companyoperates its business through five divisions: mobile communications, homeentertainment, home appliance, air conditioning and business solution. Itsmobile communications division provides mobile communication terminals,personal computers and communication devices. The home entertainmentdivision offers liquid crystal display (LCD) televisions (TVs), plasma displaypanel (PDP) TVs, PDP modules, and audio, video and storage devices.The home appliance division provides refrigerators, washing machines,microwave ovens, cleaners, compressors, motors and others. The airconditioning division provides air conditioners and solar cells. Its business
solution division provides integrated solutions of hardware, software,network, contents and systems. LG India (LGEI) established in 1997. LGEIexported goods in 2003 to middle east, west Africa and Central Asia.
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OBJECTIVES
The main objective of market survey is to find out the customersatisfaction level of LG products.
To find out the satisfaction level of after sales services for LG.
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ASSUMPTIONS
The assumption of this market survey reportis that the consumer are satisfied from LGproducts.
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QUESTIONNAIRE
Q1. Have you purchased any LG product?
YES
NO
YES NO
68% 32%
0
10
20
30
40
50
60
70
YES% NO%
YES
NO
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Q.2While purchasing consumer durable which parameterinfluences you?
Price Product feature
Brand After Sales Service
Durability
PRICE PRODUCT
FEATURE
BRAND AFTER
SALESSERVICE
DURABILITY
26 18 24 21 11
PRICE
PRODUCT
FEATURE
BRAND
AFTER SALES
SERVICE
DURABILITY
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Q3. . How long have you used LG product? One yearTwo year
More than five years
ONE YEAR TWO YEAR MORE THANFIVE YEAR
23 36 41
ONE YEAR
TWO YEAR
MORE THAN
FIVE YEAR
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Q4 You prefer to buy LG product becauseof following reasons.Attractive Price
After sales ServiceOffersQuality
AttractivePrice
After salesService
Offers Quality
26 16 31 27
0
5
10
15
20
25
30
35
ATTRACTIVE PRICE
AFTER SALES SERVICE
OFFERS
QUALITY
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Q.5.Which consumer durable you have of LG?
CTVLCD
REFRIGETORAC
CTV LCD REFRIGETOR AC
15 35 24 26
0
5
10
15
20
25
30
35
40
1 2 3 4 5
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Q6 Overall, how do you rate the quality of LG product?
poor Fair
Good Very good
Poor Fair Good Very Good
5 20 30 45
0
5
10
15
20
25
30
35
40
45
50
Poor Fair Good Very Good
Series1
Series2
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Q7 Which company product generally you buy?
LGVideoconSamsung
PanasonicOther
LG Videocon Samsung Other
42 30 20 8
0
5
10
15
20
25
30
35
40
45
LG VIDEOCON PANASONIC OTHER
Series1
Series2
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8. LG really provides you lifes good product?
Yes
No
YES NO
70% 30%
0
10
20
30
40
50
60
70
80
1 2
yes
no
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8. Did LG fulfill your needs?
Yes
No
YES NO
80% 20%
010
20
30
40
50
60
70
80
90
1 2
yes
no
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