Download - New Product Launch
Group Members:
•WINNIE MANOJ
•STEFFY THOMAS
•ROHIT SHETTY
•TINA COUTINHO
•PRATIK SHETTY
•NILOFER KHAN
Future Conservative Technologies
Our Company Logo
Our Company tagline
“Un-Blok”
AIM
•To harness green and clean renewable energy sources for environment benefits.
•To conserve & promote Energy Efficiency & Energy Conservation measures.
• To maintain balance between human needs and environment
INTRODUCTIO
N
PROBLEM
What is it ??....• Any improperly disposed electronics can be classified as E-Waste.
• E-Waste needs to be reduced for a cleaner tomorrow.
The Issue
• Breakneck speed of the modern
world at developing new
technologies.
• The recycling procedures used in
disposal centers in rural India lead
to toxic materials.
• This practice occurs all over the
world.
• There are many harmful materials
used in modern consumer
electronics.
Map of e-waste recycling countries
Reason
Electronic devices are not
designed to last
Phonebloks
What is a Phoneblok???..
•Smartphone made up of smart
modular elements.
• Minimize electronic waste.
• This concept is has been
compared to Lego building
blocks.
Why a Phoneblok??....
•It allows people to tinker with their phone.
•It’s essentially a very similar concept to the way
we upgrade our PCs.
•Phonebloks works on the premise that everyone
is different and has different needs from their
smartphone too.
•You can add extra storage to many smart
phones now, but you can’t upgrade much else –
certainly not the camera, processor or the
screen.
•The market of electronic devices is growing rapidly, but it feels like we are building disposable stuff.
• Every time we make something new we completely throw away the old one. Imagine all the good displays, bluetooths and speakers we have thrown away.it's time to set up a universal modular platform that companies work on together.
WORKING
- Each device consists of a motherboard drilled with holes.
- On the front, you can mount a detachable display.
- On the back are all of the hardware features that make the phone work, such as the battery and mobile antenna.
Working:THE BASE
The holes in the motherboard contain electrical connectors, which form a circuit with the conductive pins of the blocks, creating a fully functional -- and fully upgradeable -- phone.
WORKING:The Connectors
Instead of having a fixed specification, you can tailor-make your own phone using ‘bloks’ – individual modules such as cameras, processors and batteries – to suit your needs.
Blocks
PRACTICAL APPLICATIONS1) Person with a cloud storage
PRACTICAL APPLICATIONS2)Person interested in photography
PRACTICAL APPLICATIONS3) Music Lover
BLOCKSTORE
Block store will be similar to app store
Final verdit
Phonebloks is a phone made to upgrade and repair; it's a phone worth keeping. Usually we throw it away after a couple of years. But this one is made to last.
Competitive review
Marketing Strategies
Focus is mainly towards early adopters of new technology.
Targeted towards metropolitan cities in India.
Giving a tough competition to smart phones.
Creating a hype in the market.
Advertising
Create a hype in the market by the tagline:
“ Un-Blok”
Out-of-the-box and quirky techniques.
Ads on Televisions
Ads on channels like CNN,NDTV
profit, etc
Non Conventional Advertising
Ads on Hoardings
Ads on Newspapers
Posters
Ads on BEST buses
Brand Ambassador
RAJIV MAKHNI
Budget Preparation
MEDIA INSERTION SIZE PLACE RATE(in Rs) PAGE AMOUNT
SPORTS, BUSINESS & FASHION MAGAZINE
1 month Full page
Mumbai,Delhi and Chennai city
33000 per page 4 page 5,28,000
SMALL HORDINGS & BOARDS
10 Days Full Board
Mumbai, Delhi,Chennai.
200000 per day 4 hoardings
80,00,000
Social Net.Sites(Fb & yahoo)
1000 views/ $ 2.99
2,99,000
TOTAL 88,28,0000
Music Channels Mon-Sat (13:00-17:00)
Duration – 15 seconds
Spot- 2
Rate/10 sec – 1,65000
Total budget for the series- 3,30,000
Television Advertisement
CNBC & other news channels
Mon-Fri (13:00 - 15:30 )
Duration – 15 seconds
Spot- 2
Rate/10 sec – 1,36,000
Total budget for the serial = 2,72,000
TOTAL BUDGET88,28,000 + 3,30,000 + 2,72,000
= 94,30,000
PricingPARTICULARS PRICE IN RUPEES
Slim phone body 7,210
Snapdragon mobile processors 5800
Long lasting Battery (2 years warranty)
900
Internal memory (1TB) 3620
49 Mp Camera 12,909
Display 7800
Speakers 4800
Bluetooth 1600
Wifi 2600
MVAT 2360
Total 49,599
Promotion
Aggressive advertising will be done to create awareness among the Indian people.
Series of print ads in magazines.Advertising on TV channels showing proper
demonstration and effectiveness of the product will be made.
Higher emphasis on advertising using internet and social media channel.
Innovation
Phonebloks is a smart phone made up of modular elements.
The modular design is intended to minimize electronic waste
Its easy to tear the Sachet & easy to open the tube.
Geographic Segmentation
Products are being targeted towards urban cities of Mumbai and Delhi.
Demographic Segmentation
Age factor is taken into consideration
Income – Middle ,Upper Middle and Hi-net worth Consumer
Occupation- Student ,Working professionals and business individuals.
BEHAVIOURAL SEGMENTATION
BEHAVIORAL SEGMENTATION is done on basis of
Benefits – To reduce e-waste.
Attitude towards product- Enthusiastic & positive
Positioning Strategy
Cell Ltd will be positioned as a mobile phone with unique feature
The product can be seen by consumer as a smart and eco-friendly product symbolizing easy-to-use.
Promotion campaigns & distribution strategy will help to achieve these above mentioned objectives.
Point of parity: Customers can easily associate themselves with the product as a product made only for tech-savvy and eco-concious generation.
Market Research
Market Size
India is capable of making all components of mobile phones
28 million units every year are produced growing at 30 % per annum
Samsung covers 80% of the market shares in all over India.
STRENGHTS
It’s a Smartphone which has modular elements
At lower cost A strong Punch Line It can be upgraded
easily Manage demand Commitment to
excellence Excellent customer
service
Weakness :
It might be difficult to divert peoples mind from other smart phones
Colour Limitation
Opportunities :
Expand in other countries were we can gain more customers
Maintain exclusivity of the brand
Fast growing youth presents growth opportunity
Tie up with fashion houses and special schemes for youth
Threats :
Tough competition from Apple & Samsung
Youth segment is price sensitive
Inclusion of new features in phonebloks
Higher Advertisements
More new colours
Future Plan
www.google.com
www.wikipedia.com
Bibliography