Dick Raman, CEO,
BrandReact, Inc.
! Founder/CEO First Internet Company to go Public in The Netherlands in 2000
! 2005 Moved to US ! Wrote some books ! CEO BrandReact, Inc.
http://Linkedin.com/in/DickRaman
• >50% of Americans has a Smartphone • Increasingly using the phone for • SMS Text • Facebook/Twitter • Local Search • eMail
• People are spending more and more time on their phone each day
! Nobody Sees ads anymore: ! The Phonebook ! The Yellow Pages ! TV ! Newspaper/Magazine Print Ads ! Direct Mail ! eMail (<20% even opens it)
! So how can a Local Business present itself?
! Google, Yahoo & Bing have introduced: ! Local Search ! Places Pages ! Maps ! …and a new search algorithm!
! Search Results look different ! Local gets preference ! Introduction of Maps
! Searching is mostly Local ! From your Smartphone (GPS Location) ! Using Location in your Browser
! Auto-Detected (IP-address) ! Set by you
! Narrow or Broad
! Google has provided each business with a FREE homepage.
! >50 million World Wide ! Data from Business registers ! Owners can ‘Claim their page’ ! Strict verification:
! Google calls the Business Phone ! Sends a Postcard
! Owner can modify the page
! End 2009 Google distributed 100.000 window decals
! QR codes link to the Business Places Page
! Favorite Places on Google http://csd.nl/fav
! Search Engine Optimization ! Used to be the only way to be found ! Social Media changed that
! Facebook/Twitter/LinkedIn/YouTube will prove to work even better
! However with the focus on Local ! SEO remains important
! Smart phones can search in a different way!
! Still works! ! Your website still has to:
! Refresh content regularly ! Use Site Update Services ! Have backlinks from important sites ! Keyword optimized content
! Metadata ! Title ! Image Alt text ! URL
! Claim your Places Page ! Multiple Locations = Multiple Claims
! Add Geo-Tagged Photos/Videos ! Keyword-rich Business Description ! Use standard categories (5) ! Citations
! Make sure your Name, Address & Phone ! Are everywhere ! Are always exactly the same (From Google)
! Linked to Directions & Maps
! Optimize your page ! Reviews, Reviews, Reviews
! Your business is important when people talk about it…
! The more good reviews the higher your rank
! How to get reviews? ! Give good service!
! Consumer always had a voice ! Consumer Advocate Groups ! TV Shows
! With Social Media ! The Masses can be mobilized ! Instantly
! Consumers can damage or break your Company
! 93% of Americans believe a company should have a social media presence
! 85% believe a company should be active with customers in social media
! 56% feel a stronger connection with companies they interact with in social media
Cone Business, Sept 2008
! Retain Customers ! Acquire Customers ! Reputation/Crisis Management ! Customer Service (in Public) ! Public Relations ! R&D ! Competitive Analysis ! Exceed Expectations
! Effective social listening is not just a technical issue, it is also a cultural and business process one
! Involve the whole organization ! Many companies have listening programs
somewhere within the enterprise ! with different tools, goals, success
metrics, training and skills. ! Strong momentum towards enterprise
wide approaches
! Add Value ! Share ! Be Personal ! Ask ! Show your Expertise ! Be Transparent ! Listen ! Be Active
! Contests ! Discounts ! Exclusive Content ! Research ! Surveys ! Combine Online & Offline ! What makes you or your company
interesting
BrandReact, Inc. Dick Raman, CEO
http://BrandReact.MOBI [email protected]
If you like a copy of the presentation:
TEXT ‘BrandReact’ + your name + email
to 96362
