Download - New Leaf
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My New Leaf
“It’s YOUR Time”
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All to familiar..
Treatment Gap In 2012, an estimated 23.1 million Americans (8.9 percent) needed treatment for a problem related to drugs or alcohol.
Only about 2.5 million people (1 percent) received treatment at a specialty facility!
National Survey on Drug Use and Health (NSDUH)
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Mission Provide an evidence-based, cloud/mobile application that encourages self-motivation
in recovery
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Mission Objective #1
Motivationally Based Reinforcement
Identify and validate the individual motivations for sustaining the recovery
process by putting control in the hands of the user
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Mission Objective #2
Interactive feedback loops based on a user-specific
gaming model that rewards progress and validates successes.
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Mission Objective #3
Reward Behavior “Take Note Of Brains Wired For Rewards”
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The MarketThree-quarters (75%) of teens and
93% of adults ages 18-29 now have a cell phone.
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Free Apps Dominate the Market
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The Revenue StreamGeolocation-Based Advertising
Advertising Market: • Substance abuse clinics and agencies
• Private practitioners• Academic Publishers
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ImportanceThe “New Leaf”
MetaphorThe New Leaf App is a
vehicle to assist in charting a remedial course of action
by taking personal responsibility for change.
Affordable, web-based access allows for personal recovery efforts without having to extend the user’s
support circle or join any treatment programs* (until and if they are ready)
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Personal Platform for Change
THE SEED- the germination of an attempt to make personal change.
THE BUD - the emergence of resolve and acceptance
THE LEAF - the full expression of one’s potential as a substance free individual
THE TREE - one leaf among many as a functioning and responsible person in society
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THE TEAM
Developed the concept with my fellow MIS classmateAll application development to be handled by us
Business processes (marketing, sales, etc) to be handled internally.
All graphic work/web design will be handled by an IUP student graphic designer.
Content to rely heavily on "best practices” for validation.Dennis Daley, PhD. , Principle Investigator for NIDA Appalachian Node
Dr. Michael Flaherty, Founder of IRETA Peter Luongo, PH.D. - CEO,IRETA
Armstrong, Indiana, Clarion, Drug and Alcohol Commission
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Looking to the horizon... Complete alpha development → Fall 2014
Find local industry partners/investors Accommodate any disruptive technology
Open offices at the IUP Robert Shaw Facility Participation in Carnegie Mellon “Shark Tank” Competition
Participation in 2015 Statewide PASSHE Business Plan Competition
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Required Capital
As full-time students, our startup costs for first year of operation would be minimal and product development will
based on sweat equity.
Server/Technology/Data costs → $1000Marketing and branding campaign → $500
Legal fees → $500
“An under-capitalized business may be one that cannot afford current operational expenses due to a lack of capital, which can trigger
bankruptcy, may be one that is over-exposed to risk, or may be one that is financially sound but does not have the funds required to expand to meet
market demand.”
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2014 First Place Awards
$750 Cash Prize Start-Up Money
Six Months Free Facilities at the Indiana County
Small Business Incubator Value - $3000