Download - New gTLDs are coming! - ResellerClub Webinar
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NEW gTLDs ARE COMING!Gearing up for exciting changes in the domain name business
Abhijit RelekarProduct Manager, DomainsResellerClub
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Agenda
• Overview of the new gTLD program
• Understanding the various types of TLDs
• Major registries and platforms
• What’s different?
• When will the new gTLDs go live?
• What we’re doing about it
• What you should do next
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New gTLDs: An Overview
What is the What is the newgTLDnewgTLD program all program all about?about?
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About the New gTLD Program
The need
• 22 generic TLDs, 200 million registered domains
• Nearly 60% .COM, renders naming convention meaningless
• Greater diversity to promote choice for domain name buyers
The solution
• Thousands of new extensions will be created
• Variety of commonly used terms to have their own TLD
• Non-latin extensions (.IDN) will also be allowed
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Where the program stands now
• Nearly 2000 applications initially received, ultimately reduced to under 1300
• Each application goes through multiple evaluations before the TLD can be delegated
• Large number of TLDs have multiple applications (contested), will go through auction
• Evaluations based on assigned priority number
• Uncontested TLD applications with low priority number most likely to be delegated sooner
– First of such TLDs being delegated as of Nov 2013
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A deeper look into new gTLDs
Understanding various types of new Understanding various types of new gTLDsgTLDs
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A broad classification of new gTLDs
•Representing a particular brand•Closed operation•e.g. .APPLE, .SAMSUNG, .BESTBUY
Brands
• General purpose names with wide usage possibilities• Open or restricted operation• e.g. .CAR, .FILM, .SPORT
Generics
• TLD for a specific geographical area• Open or restricted operation• e.g. .NYC, .BERLIN, .SYDNEY
Geographic
• Intended for specific communities• Open or restricted operation• e.g. .LGBT, .ISLAM
Community
• Non-latin characters in the TLD• Intended for internationalized usage and acceptance• e.g. .شبكة (Shabaka)
IDN
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A deeper look into new gTLDs
Major Registries and PlatformsMajor Registries and Platforms
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Notable new gTLD Registry Applicants
• Donuts– Applied for 307 TLDs– All generic strings, 149 uncontested include .bike, .camera, .guru, etc.– Developed their own registry back-end
• Top Level Domain Holdings– Applied for 92 TLDs– Generic and some geo strings. 13 uncontested include .london, .beer– Developed their own registry back-end
• Famous Four Media– Applied for 57 TLDs– Mostly generic strings, 10 uncontested include .bid, .date, .men– Using Neustar (or ARI in some cases) as Registry back-end
• UniRegistry– Applied for 54 TLDs– Only generic strings, 9 uncontested include .sexy, .link, .photo– Developed their own registry back-end
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Notable new gTLD Registry Applicants
• Radix Registry– Applied for 29 TLDs– Generic strings, 4 uncontested - .press, .space, .host, .website– Registry back-end to be confirmed
• United TLD (Demand Media)– Applied for 26 TLDs– 16 uncontested strings include .army, .dance, .ninja, .social– Developed their own registry back-end
• Google– Applied for 101 TLDs– Mix of brand and generic TLDs, 43 uncontested include .eat, .fly, .new– Developed their own registry back-end
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A deeper look into new gTLDs
What’s different about these gTLDs?What’s different about these gTLDs?
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Trademark Clearing House (TMCH)
• Simplify registration process for trademark holders• Additional oversight to ensure trademarks are not misused
• TMCH Sunrise Registrations process– Trademark holder must register mark with TMCH– Will be allotted an SMD file– SMD to be used for any newgTLD Sunrise registration
• TMCH Claims process– Applicable for 90 days post Sunrise– Any domain registration request matching a TMCH mark must
be alerted– Registrant can still register, mark holder is notified
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Landrush Registrations
• Implementation will depend upon Registry
– may not have any Landrush period at all
– may have a shortened early-access program
• Auctions vs. Buy-it-now
• May have a significant application fee along with registration cost
• May also have higher renewal and transfer price than domains registered under general availability
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Premium Name Registration
• Premium status for specific names designated at registry level
• Premium pricing may be applicable for registration, renewals as well as transfers
• Registration may be offered directly, or through service providers like Sedo, AfterNIC
• Multi-tiered pricing models being adopted by Registries
– E.g. Donuts
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Gearing up for new gTLDs
When will these new When will these new gTLDsgTLDs go live?go live?
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Launch Timelines
• Launch timeline may range from few weeks to few years, depending on ICANN approval and Registry plan
• Uncontested gTLD applications likely to launch sooner
• First newgTLD: شبكة. (.shabaka, Arabic for Web), Sunrise now underway
• Generic TLDs to launch in batches starting late November –early December
• 40+ new gTLDs expected to launch over the next 6 months
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Launch Process for each new gTLD
• Launch Notice– 30 day notice before Sunrise
• Sunrise period– 30 or 60 day Sunrise depending on Registry
• Landrush period – On discretion of registry– TMCH Claims process may apply– Buy-it-now, or auction process depending on Registry
• General Availability– All names become available– TMCH Claims process may apply
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Gearing up for new gTLDs
What we’re doing to bring What we’re doing to bring newgTLDsnewgTLDs on to the platformon to the platform
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Pre-ordering New gTLD Domain names
• Available through Supersite 2 and API
• No need to track launch plans of your desired TLD
• Give customers the ability to pre-order their domain name, for free
• Give resellers insight into what their customers are looking for
• Easily convert pre-orders into registrations when the TLD goes live
• Expected launch: 2-3 weeks
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Registry Integration
• Aim to make all notable and desirable gTLDs available to our Resellers
• Integrate with technology platforms of all major new gTLD Registries
– Donuts
– Radix Registry
– Famous Four
– Demand Media
– Minds + Machines
– UniRegistry, and several others
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Trademark Clearing House Integration
• Available through Supersite and API
• Trademark SMD engine for Sunrise registrations
• Trademark holder supplies SMD file, we provide a list of names they can register
• TMCH database integration to comply with claims process
• Expected launch – December 2013
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Revamped Check Availability Flow
• Traditional check availability not ideal with vast array of available options
• Customer only needs to suggest keyword
• Check availability engine suggests ideal options on both sides of the dot!
• Ultimate aim to increase value of shopping cart
• Available through Supersite 2 and API
• Expected Launch – Q1 2014
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And more!
• DNSSEC
• Profit % based pricing
• Premium domain support
• Revised invoice structure
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Gearing up for new gTLDs
What you should do nextWhat you should do next
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Our recommendations
• Supersite users: Upgrade to Supersite 2
• API users: develop ability to take newgTLD pre-orders
• Review TMCH – http://www.trademark-clearinghouse.com/
• Reach out to customers and resellers to explain upcoming changes