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Title
New Communication TechnologiesFor Effective Membership Recruiting
Alice Aguilar, Executive Director, Progressive Technology Project
and
Scott Douglas, Executive Director, Greater Birmingham Ministries
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Title
…Or It’s really not about “new” technologies
but rather a “Newer” way to think about it
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Beware of Bright Shiny New thingsBeware of Bright Shiny New thingsBeware of Bright Shiny New thingsBeware of Bright Shiny New things
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If we put it out there (and it looks pretty), they will come
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If we put it out there (and it looks pretty), they will come
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If we could get the latest social media tool, our communications will rock!
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If we could get the latest social media tool, our communications will rock!
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Strategy is a road map to implementation
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WHAT DOES THAT MEAN?
• A solid data strategy flows from organizing
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WHAT DOES THAT MEAN?
• A solid data strategy flows from organizing
• Robust culture of database use comes with a solid • Robust culture of database use comes with a solid
data strategy – data is seen as central to organizing
with internal understanding of what’s being collect
and why
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WHAT DOES THAT MEAN?
• A solid data strategy flows from organizing
• Robust culture of database use comes with a solid • Robust culture of database use comes with a solid
data strategy – data is seen as central to organizing
with internal understanding of what’s being collect
and why
• You need GOOD data to use communication tools
effectively – so you need to COLLECT meaningful
data – ALL THE TIME
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THEN…Take the time to be creative!
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Title
Case Studies ofSprint Fundraising Campaigns:
A Model of an Integrated Approach
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Sprint Fundraising CampaignsSprint Fundraising Campaigns
Grassroots Multi-channelLimited
DurationSpecific Public
goal
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Labor Community Strategy Center – Los Angeles, CA
• 2013 – tested a 15-day, $15k campaign
• Doubled goal of $15k, doubled # of donors and • Doubled goal of $15k, doubled # of donors and
average donations compared to 2012
• Email (push email every day), phone, website, mail
• All staff and board members
• Experience broke through reluctance to ask for
money
• Going to do it again in 2014 – 25th anniversary
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The Prep
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Evaluation & Reflection
“We, as organizers, are only as good as what you “We, as organizers, are only as good as what you
can count on – we rely on good data.”
-Tammy Bang Luu, Associate Director
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LearningsLearnings
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Data-Informed Culture
Photo: http://commons.wikimedia.org
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Database is only as strong as the culture and practice created in
the organization to use it
– INFORMED & TIGHTLY MANAGED THEIR FUNDRAISING
EFFORTS
Exposed areas of the organization with good data practices –
relied heavily on data, where other areas did not
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Causa Justa :: Just Cause – Oakland, CA
• Summer 2014 – 5-day - $10k campaign
Let’s look at the core technologies they used
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Website
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Organizational Organizational
Campaign page &
PowerBase (database)
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CJJC Staff’s personal campaign page
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Raised over $40k in 5 days!
Staff, Board, and volunteers
Involved in asking friends
And family for support
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Takeaways to Harnessing the Power of Data
• Need to collect meaningful data – a collaborative
effort
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Takeaways to Harnessing the Power of Data
• Need to collect meaningful data – a collaborative
effort
• Need a place to keep your data – ONE container – a
working database
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Takeaways to Harnessing the Power of Data
• Need to collect meaningful data – a collaborative
effort
• Need a place to keep your data – ONE container – a
working database
• Need to develop a culture of data use – an internal
culture of training, discussions, strategy,
implementation
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Takeaways to Harnessing the Power of Data
• Need to collect meaningful data – a collaborative
effort
• Need a place to keep your data – ONE container – a
working database
• Need to develop a culture of data use – an internal
culture of training, discussions, strategy,
implementation (& good habits)
• Technology should FIT your strategies, not the other
way around - and TEST your technology