New India Blending Best Business Practices

Editorial Board

Editors

Dr. Sheelan Misra, Prof & HOD, Department of Management

Studies, NHCE, Bangalore

Dr. A R Sainath, Professor, Department of Management Studies,

NHCE, Bangalore

Ms. Jayashree. N Assistant Professor, NHCE, Bangalore

Members Mr. Surya Mahopatra

Global Head – Talent transformation WIPRO BPS

Dr. Arun Bhradwaj Founder and Chief Mentor, Happiness

Technology

Ms. Baby Niviya Feston, Senior Assistant Professor, NHCE, Bangalore

Ms. Kerena Anand, Senior Assistant Professor, NHCE, Bangalore

Mr. S Santosh Kumar, Senior Assistant Professor, NHCE, Bangalore

Mr. Tejas B Vyas, Senior Assistant Professor, NHCE, Bangalore

Mr. Arun Raghu Babu, Program Co-ordinator, Assistant Professor,

NHCE, Bangalore

Dr. Smita Harwani, Assistant Professor, NHCE, Bangalore

Ms. Sreeja. K, Assistant Professor, NHCE, Bangalore

Ms. Soumi Roy, Assistant Professor, NHCE, Bangalore

Dr. Sweta Singhal, Assistant Professor, NHCE, Bangalore

Ms. Richa Patak, Assistant Professor, NHCE, Bangalore

Ms. Pavithra S, Assistant Professor, NHCE, Bangalore

Mr. Vinumon V S, Assistant Professor, NHCE, Bangalore

Mr. Sheshu A, Assistant Professor, NHCE, Bangalore

Editorial Office Department of Management Studies, New Horizon College of Engineering,

Outer Ring road, Marathalli, Bengaluru – 560103 Ph: 080-66297777/28440666, Mob: 9900911649

CHAPTERS

Ch. No Topic & Author(s) Page No

1 Beyond Regulation: Integrating CSR with Business Strategy for New

India Formation - Dr. Leena James 1-8

2 New India Initiative - Mr. Chetak Kulkarni 9-11

3 Behavioural Ethics and Technological interventions for increased

organizational efficiency - Mr. Vasanth Adithya J 12-17

4 Youth of India, Your Country Needs You!! – Mr. Surya Prakash

Mohapatra 18-21

5 Best business practice for Global Competitiveness: “Policy

Deployment Programme” – Mr. Ravindra 22-28

6 An Era for New India: Impact of Technological Change on Business

Activity - Dr. Smita Harwani & Mr. Jayesh Vachhani 29-40

7 Best Business Practices for New India: an episode from Supply chain

Management - Ms. Baby Niviya Feston & Mr. Biju Varghese 41-49

8 Marketing to Rural India: Making the Ends Meet – Mr. S. Santosh

Kumar, Mr. Abhilash L Jalageri, Ms. Anita Margret Niranjini 50-65

9 Green-marketing – Mr. Tejas B Vyas, Ms. Yogita T V 66-78