Download - Natureview Farm case analysis
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NATUREVIEW FARM
A CASE STUDY
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GOALS
ISSUES
ANALYSIS
SOULTIONS
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GOALS Increasing Revenue by 50%
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GOALSGOALS
1999 2001
$13million
$20million
This meant increasing it’s revenue from
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Which meant
Looking
for a Investor
GOALS
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To achieve this, the existing Venture Capital had to ……
CASH OUT
GOALS
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To expand into the SUPERMARKET CHANNEL
PROBLEM
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THE BIG QUESTION PROBLEM
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SUPERMARKETS
NATURAL FOOD STORES
THE TWO CHANNELS TO SELL THE
PRODUCT
PROBLEM
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High dependence on BROKER
Broker FEES, Slotting FEES, Promotional ALLOWANCS
RISK !
Conflict on Final Price
PROBLEM
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To expand
SKUs
Of the - oz product line into supermarkets
OPTION -1
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OPTION -2
To expand
SKUs
Of the - oz product line nationally
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OPTION -3
To introduce SKUs
Of children’s multipack into natural foods channel
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SOLUTIONOPTION 1
Advertising cost is too much.Natureview would have paid 4,800,000 by 2001 on ads.
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SOLUTION
OPTION 2
Slotting fee is too much.Natureview would have had to enter 64 supermarkets for a good cost benefit ratio
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SOLUTION OPTION 3
No broker fee, slotting fee or advertising fee. It is the best possible solution to attain the needed goals
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This presentation was made by Nivesh Aron while working in an internship under Prof. Sameer Mathur.