11
HAIL NARCISSISM!WHY VANITY IS THE KEY TO SOCIAL GOOD
@peterwilson1919
22
THE LANGUAGE OF THE SOCIAL WEB SPEAKS OF GOOD INTENTIONS
33
SOMETIMES IT DELIVERS AGAINST THESE INTENTIONS
44
MORE OFTEN IT FUELS SELFISHNESS AND NARCISSISM
55
THE MEDIA ARE BECOMING INCREASINGLY WARY OF THIS BEHAVIOUR
66
BUT THOSE WHO WARN US THAT NARCISSISM IS SUPPRESSING THE POTENTIAL OF THE SOCIAL WEB TO DO GOOD ARE MISUNDERSTANDING A FUNDAMENTAL HUMAN TRAIT…
77
PEOPLE ARE AT THEIR MOST PROACTIVE WHEN THEIR DEEDS ARE VISIBLE TO OTHERS
88
PEOPLE ARE AT THEIR MOST GENEROUS WHEN THEIR DONATIONS ARE VISIBLE TO OTHERS
99
MANY OF THE GOOD DEEDS PERFORMED ON THE SOCIAL WEB ARE ACTIVELY FUELED BY NARCISSISM
1010
TO HARNESS THE ENORMOUS POTENTIAL OF THE SOCIAL WEB WE SHOULD EMBRACE NARCISSISM, NOT CONDEMN IT.
1111
SO LET’S LOOK AT THE SELFISH SIDE OF SOME FAMOUS SOCIAL ACTIONS
1212
LET’S SEE WHAT WE CAN LEARN FROM THE BRANDS WHO ARE DOING IT WELL
1313
AND LET’S UNCOVER THE RULES FOR HARNESSING SOCIAL MEDIA FOR GOOD
I hope to see you in Austin next year!