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“ The role of design in this world is to give order and a clear understanding to information relevant to clients, consumers, and society as a whole. My role as a designer is to not only make sure that I deliver a clear, focused, and targeted message, but to also engage the viewer in a visual conversation. “
SOLUTION
Visualy appealing graphics
were developed that would
target the audience of
Savtira’s B2B clientel.
Graphic elements chosen
were technological,
modern and current in
nature. A clean corporate
style was utilized on all
marketing documents to
maintain a professional
appearance, but energy,
movement permeated
web graphics.
PROBLEM
Savtira Corp was a start-
up company in need of a
strong visual idenity to help
establish its brand in the
could commerce market-
space.
PROCESS
Extensive research was
done on the company
which included a
thorough investigation
of the company’s
competition and
current ecommerce
design trends. Graphic
elements were identified
which would support
the company’s primary
messaging.
SAVTIRA TECHNOLOGY GRAPHIC
SA
VTI
RA
4
SAVTIRA SPECIFICATION SHEETS
5
SAVTIRA TECHNOLOGY GRAPHIC
6
SAVTIRA INFORMATION BROCHURE
7
SAVTIRA E-MAIL CAMPAIGN
8
SAVTIRA EMAIL CAMPAIGN
9
CENTURY 21 BRANDMARK CENTURY 21
SOLUTION
The new Century 21
brandmark keep’s the
originals gold color but
substitutes the solid black
tone for a softer grey
instead. The brandmark
incorporates the images
of a house and a rising
sunrise behind it, which
also doubles as the
letter “c” in reference
to the company’s name.
The rounded corners
also suggest a more
approachable tone than
the previous brandmark’s
hard, straight angles.
PROBLEM
Century 21 was in dire
need of a new logo that
would reflect their identity
as a company with many
years of experience in the
real estate industry, as
well as make good on the
founder’s desire for the
brandmark to have futuris-
tic timeless quality.
PROCESS
Extensive research was
done on the company
which included thorough
investigation of the com-
pany’s history, current
status within the industry,
and how the brand was
perceived by it’s clients.
A visual audit was also
developed to gain a bet-
ter understanding of the
companies current brand
signals as well as it’s
competitors.
CEN
TUR
Y 2
1
10
STATIONARY PACKAGE CENTURY 21
11
Agents of Change
FOR SALE SIGN AND A-FRAME SIGN CENTURY 21
12
CENTURY 21 STORE FRONT SIGN CENTURY 21
13
MOBILE APPLICATION CENTURY 21
14
ONLINE APPLICATION CENTURY 21
15
SOLUTION
Four different pieces were
developed to not only aid
current members stay
afloat on what was going
on at the museum, but
to also introduce new
potential members to
everything the museum
had to offer.
PROBLEM
The San Jose Museum
of Art needed a package
of printed collateral
materials that would serve
to help current museum
members keep up to date
with museum events and
programs.
PROCESS
Research was conducted
on the history of the
museum and the
surrounding area.
Researched how the
competition reached
out to it’s members
and different ways
to help promote the
museum’s presence in the
community.
8.5” x 11” INFORMATION DOCUMENT CENTURY 21
SJM
A
16
COMPONENTS OF PROMOTIONAL CAMPAIGN SJMA
17
BROCHURE FRONT (L) BROCHURE PANELS 1 & 2 (R) SJMA
18
BROCHURE PANELS 3 - 6 SJMA
19
SJMA GUIDEBOOK SJMA
20
SJMA GUIDEBOOK SPREAD SJMA
21
SOLUTION
Created a series of
promotional posters to
bring awareness to Night
of Joy 2009. Also a cd
jacket and label were
developed to correspond
with the promotional
posters as well.
PROBLEM
Develop a series of
promotional pieces to draw
people to the 2009 Night
of Joy concert events.
PROCESS
Researched previous
iterations of the Night
of Joy concert series,
searching for common
themes that defined
the concert series. Also
researched the target
audience to learn more
about it’s culture and what
graphic and typographic
styles would appeal to
them.
11” x 17” POSTERS NIGHT OF JOY 2009
NIG
HT
OF
JOY
22
11” x 17” POSTERS NIGHT OF JOY 2009
23
APPLIED 11” x 17” POSTERS NIGHT OF JOY 2009
24
CD CASE INTERIOR AND EXTERIOR NIGHT OF JOY 2009
25
FIT DIPS BRANDMARK PEPSI COLA FRITO - LAY
SOLUTION
A new brand identity was
developed for Fit Dips
which would portray the
product as being natural
and health oriented. A
thorough marketing plan
was also developed which
included an analysis of
the parent company,
Pepsi - Cola Frito - Lays,
positioning within the
industry, information on
the target demographic,
and how the product
would be marketed
through the use of
magazine ads, billboard
campaigns and packaging.
PROBLEM
Frito - Lay, a subsidiary
of the Pepsi - Cola
corporation, was
unrolling a new organic
chip salsa into the
market which was in
need of a brand identity,
as well as a cohesive
marketing plan to make
the general public aware
of the new product.
PROCESS
Thorough investigation
was done into the
company’s background
and history as well as
the current state of
the salty snack foods
industry in the United
States. Research was
conducted on how Frito
- Lays target audience,
fourteen to fifty year
olds, would perceive
or welcome a product
such as Fit Dips into
their everyday lives.
FIT
DIP
S
26
FIT DIPS PRODUCT PACKAGING PEPSI COLA FRITO - LAY
27
FIT DIPS BILLBOARD CAMPAIGN PEPSI COLA FRITO - LAY
28
FIT DIPS PRODUCT AD PLACING PEPSI COLA FRITO - LAY
29
11” x 17” BOOK SPREADS NATIONAL GEOGRAPHIC : KIDS
SOLUTION
Very expressive use of
typography and imagery
was used to keep the
attention of our target
audience while also giving
them factual information
of what are the right steps
to take when facing a wild
animal in its environment.
PROBLEM
National Geographic:Kids
wanted to produce a small
booklet to help children
and adolescents between
the age range of eight to
seventeen years of age
become aware of what
to do in a life or death
confrontation with a wild
animal in it’s own habitat.
PROCESS
Research was conducted
to evaluate what sort
of editorial styles were
currently being used in the
market to communicate
to readers of our target
audience.
NA
T G
EO:K
IDS
30
11” x 17” BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS
31
FULL DECK OF FIVE CARDS AIGA TAMPA
SOLUTION
A series of playing
cards was developed,
not only display these
important designers,
but to also incorporate
a system which would
rank them according to
their contributions to the
industry.
PROBLEM
Develop a promotional
piece that will inform
and teach students the
history of graphic design
and showcase important,
influential artists who
significantly contributed to
the field of design.
PROCESS
Research was done
on five of the more
influential graphic
designers in history, and
their contributions to
the industry. Surveys
were conducted on how
local designers ranked
these different individuals
in terms of work
and importance.
AIG
A T
AM
PA
32
FULL DECK OF FIVE CARDS AIGA TAMPA
33
11” x 17” PROMOTIONAL POSTER APPLE COMPUTERS
SOLUTION
A series of illustrative
magazine ads were
created to get across the
idea that apple produces
products that are not
just simple and intuitive,
but also beautiful and
complex.
PROBLEM
Imac computers needed a
promotional campaign to
help promote the release
of their brand new Imac
computer. The campaign
had to personify apple as
an experienced brand that
has been in the industry for
more than thirty years, and
as the proprietor of the
merge between hardware
and software innovation.
PROCESS
Research was conducted
to analyze how apple
ads were portrayed
through their history as
well as other successful
ad campaigns for other
computer developers.
AP
PLE
34
APPLIED 11” x 17” PROMOTIONAL POSTER APPLE COMPUTERS
35
11” X 8 1/2” MAGAZINE AD APPLE COMPUTERS
36
APPLIED 11”X 8 1/2” MAGAZINE AD APPLE COMPUTERS
37
APPLIED BOOK COVER AMANDA VELEZ
SOLUTION
After sketching out
several ideas and layouts
for the cover, we decided
on the surreal concept
of a little girl sitting on
the surface of the ocean,
with an unknown danger
lurking beneath her.
PROBLEM
New and upcoming author
Amanda Farnbaugh
just finished writing her
autobiography entitled
“Delivered from the
Leviathan Monster.” She
needed a design for the
cover of her book that
would offer a glimpse of
the struggles she portrays
in her book.
PROCESS
After several collaborative
meetings with the author,
we agreed on a common
vision for the book cover
that I would then later
execute.
AM
AN
DA
V
ELEZ
38
ILLUSTRATIVE PROCESS FOR BOOK COVER AMANDA VELEZ
39
40
SOLUTION
Developed a series of
posters that highlighted
Florida as the home of
Cape Canaveral and
NASA. Also designed a
poster to depict Florida as
a top beach destination,
and the home of Disney’s
Magic Kingdom..
PROBLEM
To develop a series of
promotional posters that
would welcome guests and
tourists to the sunshine
state.
PROCESS
Researched the history,
culture and main
attractions of Florida.
VIS
IT F
LOR
IDA
LARGE FORMAT POSTER DESIGN VISIT FLORIDA
40
APPLIED LARGE FORMAT POSTER VISIT FLORIDA
41
LARGE FORMAT POSTER DESIGN VISIT FLORIDA
42
APPLIED LARGE FORMAT POSTER VISIT FLORIDA
43
I hope you enjoyed viewing my portfolio. To see the latest and greatest from ruben barreto design please visit www.rubenbarreto.com, or please feel free to reach me at 813.494.4529.