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A
PROJECT REPORT ONCOMPARATIVE STUDY OF MUTUAL FUNDS AND MARKET LINKED INSURANCE
PLANS
FOR THE PARTIAL FULFILLMENT OFMASTERES IN BUSINESS ADMINISTRATION
2009-2011At
Tata Aig Life Insurance companyBhopal, M.P.)
SUBMITTED TO:SUBMITTED BY:MR. PRAVEEN CHOUDHARY AKSHAY KUMBHARE
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BONAFIDE CERTIFICATE
This is to certify that the Project Report titled Comparative
study of MUTUAL FUNDSand MARKET LINKED INSURANCE
PLANS for TATA AIG LIFEinsurance company is a bonafide
work carried out by Akshay kumbhare of MBA (second
semester) of M.K.PONDA.COLLEGE OF MGMT.for the
fulfillment of MBA course of M.K.PONDA.COLLEGE OF
MGMT BHOPAL(M.P).
Director GuideMR. SHRINIVASAN MR. PRAVEEN CHOUDHARY
Date:
Place: BHOPAL
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ACKNOWLEDGEMENT
I take this opportunity to place on record my grateful thanks and sincere
gratitude to all those who gave me valuable advice and inputs for my study. My
study could not have been completed if I had not been able to get the reference
materials from the company.
I sincerely thank my esteemed guide Miss. Shradha Tiwari (unit manager) forher valuable guidance and co-operation rendered to me throughout the project
report.It would not have been possible for me to complete this project without
there meticulous guidance and suggestions.
I express my sincere regards to MR. SHRINIVASAN(DEAN)and my guideMr.
PRAVEEN CHOUDHARY (FACULTY) for constant Support and valuableguidance from time to time for completion of this project.
Last but not least, I would also like to express my thanks to my family members
who inspired me to put in my best efforts for the research project report.
AKSHAY KUMBHARE
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PREFACE
The research provides an opportunity to a student to demonstrate knowledge,
skill and competencies required during the project. The training project helps to
know the problems in the organization and to suggest them how to get rid of
those problems.
Although I have tried my level best to prepare this report an error free report
every effort has been made to offer the most authenticate position with accuracy.
The report is divided in to five chapters. The first part consists of Introduction to
the topic; Second part gives a brief overview about the Industry and
Organization. The middle part contains the Research methodology used in the
project. Fourth Chapter is the most important part as it contains the Analysis of
data. Last Part contains the Conclusion .
AKSHAY KUMBHARE
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DECLARATION
I hereby declare that, this project title COMPARATIVE STUDY OF MUTUALFUNDS AND MARKET LINKED INSURANCE PLANS is a genuine & bonafideproject prepared by me in partial fulfillment of Master Degree in Business
Administration.
The project work is original & conclusions drawn herein are based on the data
collected & analyzed by myself.
To best of my knowledge, this project work has not been submitted by anyone
else in any other institute or university.
Date : AKSHAY KUMBHARE
Place : Bhopal MBA (2nd
SEM)
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TABLE OF CONTENTS
1.COVER AND TITLE PAGE PAGE NUMBER
a)Certificate of the company Front page
b)Bonafide certificate 1
c)Acknowledgement. 2
d)Preface 3
e)Declaration given by student........ 4
f)Table of contents 5
g)Executive summary... 7
2.INTRODUCTION TO PROJECT
a) Introduction . 9-19b) Scope of the study. 20
c) Objective of the study 21
3.ORGANISATION AND INDUSTRY PROFILE
a)Industry PROFILE. 23-26
b)Company profile....................................................................................... 27-41
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4.RESEARCH METHODOLOGY
a)Conceptual and theoretical review... ... 43-44
b)Research review 45
5.DATA ANALYSIS AND INTERPRETATION
a)Analysis part 1.47-54
b)Analysis part 2.55-66
6.CONCLUSIONS
a)Facts and findings .. 68
b)Limitations of the study..69
c)Suggestions/Recommendations......................... 70-73
d)Conclusion .74-75
..Bibliography .77
.. Annexure.79-85
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EXECUTIVE SUMMARY
Insurance in India is booming ,But not to level comparative with the developed
economics such as Japan,Singapore etc.Also liberization of the Insurance sector
has provided huge self employment opportunity. Insurance is a federal subject
in India. The insurance sector has gone through a number of phases and
changes. Since 1999, when the government opened up the insurance sector by
allowing private companies to solicit insurance and also allowing foreign direct
investment of up to 26%, the insurance sector has been a booming market.
However, the largest life-insurance company in India is still owned by thegovernment.
While doing project at TATA AIG LIFE MP NAGAR BHOPALbranch,I observed
that unit managers were facing some serious problem regarding the awareness
of people about MUTUAL FUNDS AND ULIPS.The TATA AIG LIFEand other
insurance players are facing problem the same problem.to find out the reason
the main objective of the study is kept as COMPARATIVE ANALYSIS OF
MUTUAL FUNDS AND ULIPS
Inadequate information regarding the work of agents/financial consultant/agent
advisors is the main reason of attrition in Insurance industry.
The study is proposed to find out the difference difference mutual funds and
ulips and to compare them.so that a clear picture is depict before Investor.After
analysis I came to the conclusion that mostly people are unaware of ulips and
mutual funds which includes the executive of the company and investors too.
The project work is a sincere attempt to collect the information stating thevarious reasons for attrition and suggests the useful measure for retention ..
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INTRODUCTION
TO
PROJECT
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INTRODUCTION TO TOPIC
ULIPS (UNIT LINKED INSURANCE PLANS):-
The introduction of Unit Linked Insurance Plans has possibly been the singlelargest innovation in the field of life insurance .It has addressed and overcomemany difficulties and concern s that customers had about life insuranceliquidity, flexibility, and transparency.These benefits are possible because ULIPs are differently structured productsand leave many choices to the policyholder. They are structured such that the
protection (insurance) element and the savings element (investment) can bedistinguish and hence managed according to onesspecific needs, offering
flexibility and transparency. Thus we can say it is such a product that takescare of multiple needs.There were some factors which gave entry for ULIPs in the insurance market: -Firstly was the arrival of private of private players, and ULIPs were the mostsignificant innovation done by them, and secondly was the decline of assuredreturns in endowment plans. Besides this as the stock markets were boomingwhich now has become the primary factor. As mentioned earlier enhancedflexibility and merging of investment and insurance in a single entity that havereally endeared them to individuals.
ULIPs are also called as Bundled Policies.
According to Vi jay Sinha (Assistant D ir ector Agency, Tata-AIG Li fe
Insurance,) ULIP isideal for someone who is looking for a long term
investment product, is under-insured and is averse to taking a traditional li fe
insurance product. Ulip shoul d be looked at fr om an investment as well as
insurance point of view and not isolation
UNIT LINKED INSURANCE PLANS:-
Early the market of ULIPs was taken up Birla Sun; they were the first to capturethe market in this field. These are the insurance plans which are attached toUnitsMutual Funds. The premium amount received in this policy, some partis used in investment of funds and remaining is used for insurance cover.ULIPs are remarkably similar to, mutual fund in terms of structure andfunctioning: premium payments are converted into units and net asset value(NAV) is declared regularly. Investors have an option of choosing their fundaccording to their risk taking ability. They disclose all the material facts mostfrequent and consistent (often quarterly or half-yearly) .Also investor has a
fairly good idea about expenses. The expenses which are considered are asfollows:-
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1) Mortality Rate: - These are charged by the life insurance company to coverthe risk of an eventuality to the individual.2) Administration, sales/marketing Charges: - All life insurance companiesincur certain expenses on regular basis. Agents commission, sales & marketingexpenses and overhead costs incurred to run the day to day basis are someexamples.3) Fund Management Charges: - These charges are levied by the insurancecompany to cover the expenses incurred by them on managing Ulip monies.4) Ulip-fund Switch Charges: - These charges are borne by the individualswhen they decide to switch their, money from one type of fund to another.5) Top-up Charges: A certain percentage is deducted from the top-up amountto recover the expenses incurred on managing the same.
ULIPs are very different from the traditional policies because they are based onsome fundamentals of Mutual funds as different types of funds which arecreated wherein the premiums which are received on the policy these areinvested in these funds basically these funds are of following types:-a) Aggressive/Growth Fund:-Such funds invest a major portion in equitymarkets. They are therefore considered to be high on risk parameter.b) Debt Funds: - These types of funds invest the premium money in debtinstruments like gsecs, bonds and AAA rated securities. Such funds are low riskin nature.
c) Balanced Funds: - This fund is combination of growth & debt fund. Thismeans its portfolio consists of both equities and debt instruments. The risk forthis fund is moderate.d) Money Market/Liquid Funds:- Such a fund invests the premium money inshort term liquid instruments like bank deposits and money market instruments.
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MUTUAL FUND
A mutual fundis a professionally managed type of collective investment
scheme that pools money from many investors and invests typically in
investment securities (stocks, bonds, short-term money market instruments,other mutual funds, other securities, and/or commodities such as precious
metals). The mutual fund will have a fund manager that trades (buys and sells)
the fund's investments in accordance with the fund's investment objective. In the
U.S., a fund registered with the Securities and Exchange Commission (SEC)
under both SEC and Internal Revenue Service (IRS) rules must distribute nearly
all of its net income and net realized gains from the sale of securities (if any) to
its investors at least annually. Most funds are overseen by a board of
directors or trustees (if the U.S. fund is organized as a trust as they commonlyare) which is charged with ensuring the fund is managed appropriately by its
investment adviser and other service organizations and vendors, all in the best
interests of the fund's investor
A mutual fund is a trust that pools the savings of a number of investors who
share a common financial goal.The money thus collected is then invested in
capital market instruments such as share.debentures and other securities.The
income earned through these investments and the capital appreciations realized
are shared by its unitholders in proportion to the number of units owned by
them.
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Advantages of mutual fund
Professional management
Diversification
Low costs
Liquidity
Transparency
Flexibility
Tax benefits
WHAT ARE VARIOUS TYPES OF MUTUAL FUNDS
A common man is so much confused about the various kinds of Mutual Fundsthat he is afraid of investing in these funds as he can not differentiate betweenvarious types of Mutual Funds with fancy names. Mutual Funds can beclassified into various categories under the following heads:-
(A)ACCORDING TO TYPE OF INVESTMENTS:- While launching a newscheme, every Mutual Fund is supposed to declare in the prospectus the kind ofinstruments in which it will make investments of the funds collected under thatscheme. Thus, the various kinds of Mutual Fund schemes as categorizedaccording to the type of investments are as follows :-
(a) Equity funds / schemes
(b) Debt funds / schemes (also called income funds)
(c ) Diversified funds / schemes (also called balanced funds)
(d) Gilt funds / schemes
(e) Money market funds / schemes
(f) Sector specific funds
(g) Index funds
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(B)ACCORDING TO THE TIME OF CLOSURE OF THE SCHEME:- Whilelaunching a new schemes, Mutual Funds also declare whether this will be anopen ended scheme (i.e. there is no specific date when the scheme will beclosed) or there is a closing date when finally the scheme will be wind up.
Thus, according to the time of closure schemes are classified as follows :-
(a) Open ended schemes
(b) Close ended schemes
(C)ACCORDING TO TAX INCENTIVE SCHEMES:- Mutual Funds are alsoallowed to float some tax saving schemes. Therefore, sometimes the schemes
are classified according to this also:-
(a) Tax saving funds
(b) Not tax saving funds / other funds
(D)ACCORDING TO THE TIME OF PAYOUT:- Sometimes Mutual Fundschemes are classified according to the periodicity of the pay outs (i.e. dividendetc.). The categories are as follows :-
(A) Dividend paying schemes
(b) Reinvestment schemes
The mutual fund schemes come with various combinations of the abovecategories. Therefore, we can have an Equity Fund which is open ended and isdividend paying plan. Before you invest, you must find out what kind of thescheme you are being asked to invest. You should choose a scheme as per your
risk capacity and the regularity at which you wish to have the dividends fromsuch schemes.
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SOME OF THE TERMS USED IN MUTUAL FUNDS
Net Asset Value (NAV)et Asset Value is the market value of the assets of the scheme minus its
liabilities. The per unit NAV is the net asset value of the scheme divided by thenumber of units outstanding on the Valuation Date.
Sale Price:It is the price you pay when you invest in a scheme and is also called"Offer Price". It may include a sales load.
Repurchase Price : - It is the price at which a Mutual Funds repurchases itsunits and it may include a back-end load. This is also called Bid Price.
Redemption Price : It is the price at which open-ended schemes repurchasetheir units and close-ended schemes redeem their units on maturity. Such pricesare NAV related.
Sales Load / Front End Load : It is a charge collected by a scheme when it sellsthe units. Also called, Front-end load. Schemes which do not charge a load atthe time of entry are called No Load schemes.
Repurchase / Back-end Load :
It is a charge collected by a Mutual Funds when it buys back / Repurchases theunits from the unit holders.
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ULIPS VS MUTUAL FUNDS
ULIPs are all set to pose serious competition to mutual funds. Though
ulips as an investment avenue are closest to mutual funds in terms oftheir structure and functioning like disclosing theirNAVs daily etc.
ULIPs are essentially a long term commitment between thepolicyholder and the insurance company and mutual funds are built tocater to the relatively shortterm need of the investor. Theinvestments are made with a shorter- term duration profile whencompared to ulips.
The seemingly similar structure of both of them makes it vital forinvestors to be aware of the fine distinctions in both the offering andmake informed decisions. Following are some insurance companieswho offer ULIPs:-
-Tata Aig ,Bajaj Allianz, ING Vysya, HDFC Standard, HDFCStandard, HDFC Standard, -Birla Sun life,Aviva Life Insurance,Kotak Mahindra, Max New York Life, Met Life, Sahara Life, etc
Sahara Life, etc
Following are Difference between ULIPs & Mutual Fund:-
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DIFFERENCE BETWEEN MUTUAL FUND AND ULIPS
Points of Difference ULIPS(Unit Linked
Insurance Plans)
MFs(Mutual Funds)
1) Meaning :- These are the Insurance
policies which are linked to
units
of Mutual Fund.
It is an investment
organization with a main
objective of collecting funds
from various segments
of people and investing the
same in a variety of
securities.
2) Primary Objective :- Its main objective is
investment & protection
Its objective is only
investments.
3) Investment Duration: It works out for long term
investment only .
It works out to medium term,
long term, & short
term. Risky for short term
investors.
4) Insurance Cover :- ULIPs provide insurance
cover (except annuity
products
which may be issued with/
without risk cover) and from
the amount invested in
ULIPs after netting out the
risk
premium for life risk cover
and administrative expenses,
the insurer invests the
balance as per the objective
of the
specific ULIP product.
MF schemes do not cover the
life risk and the amount
invested, net of expenses,
gets invested as per the
investment objective of the
scheme
5) Expenses :- Insurance companies have a In MFs, expenses charged for
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relatively free hand in
levying expenses on their
ULIP products with no upper
limits being prescribed by theregulator, the Insurance
Regulatory and Development
Authority (IRDA)
various activities like
sales/marketing,
administration and fund
management are capped (forexample in equity oriented
mutual funds, expenses are
capped at 2.5% per annum)
as per the guidelines of the
Securities and
Exchange Board of India
(SEBI). Similarly funds
usually charge their investors
entry (at the timing of
making an investment) and
exit (at the time of sale)
loads.
6) Flexibility :- Flexibility is limited to
moving across different
funds
offered with policy.
Correcting mistakes can turn
out to
be expensive. Moving funds
from one ULIP to another
ULIP of a different fund
house can be expensive.
Very flexible. Plenty of scope
to correct mistakes if
any wrong investment
decisions are made.
Portfolios
can be easily shuffled in
MFs.
7) Liquidity :- Limited liquidity .It need to
stay invested for minimum
years before redeeming
Very liquid. MF units can be
sold any time(except
ELSS).
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8) Investment Objective ULIPs can be used for
achieving only long term
objectives (Children
education, marriage,
Retirement
planning).
MFs can be used as vehicle
for investments to
achieve different
objectives.(E.g.: Buying a car
three
years from now. Down
payment for a home five
years from now. Childrens
education 10 years from
now. Childrens marriage 15
years from now.
Retirement planning 25 years
from now. Medical
expenses after retirement 25
years from now).
9) Flexibility of Switchovers
:-
Insurance companies permit
their ULIP investors
usually 3-4 switch overs free
of charge and thereafter
every additional switch over
beyond the permissible limit
is permitted at some cost.
In MFs an investor usually is
subjected to exit load
and/or entry load when
he/she exercises a switchover
option.
10) Minimum Lock- in
Period
ULIPs currently are with a
minimum lock-in of three
years.
MF schemes (except ELSS
which has a lock-in of
three years) do not have any
such lock in.
11) Investment styles
and Portfolio
Disclosures :-
Insurance companies declare
their portfolios once in a
quarter and their investment
style are less aggressive and
they resort to less churning.
Most MFs usually declare
their portfolios on monthly
basis and MFs are generally
known to be more active
in fund management
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12) Tax benefits and
implications :-
Irrespective of the nature of
the plan chosen by the
investor, all ULIP
investments qualify for
deductions up
to one lakh under Section
80C of the Income Tax Act.
In
the case of ULIPs the
maturity proceeds are tax-
free.
In the case of mutual funds,
only investments in taxsaving
funds i.e Equity-linked
savings schemes
(ELSS) are eligible for
Section 80C benefits
On the other hand, in the case
of equity-oriented
mutual funds, if the
investments are held for a
period
over 12 months, the gains are
tax free and if sold
within a 12-month period
they attract short-term
capital gains tax @ 10
percent.
Similarly, debt-oriented
funds attract long-term
capital gains tax @ 10
percent while short-term
capital gain is taxed at the
investors marginal tax
rate.
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OBJECTIVES OF STUDY
PROJECT STUDY
Comparative Study of Unit Linked Insurance plans and
Mutual Funds
MAIN OBJECTIVE: To study and compare the Unit Linked Insurance Plans and
Mutual Fund.
To know the difference in investing in ULIP & Mutual Fund.
To know whether these two options are substitute for each other
or not.
SUB OBJECTIVES
(1) To know the factors that influence investors while taking
investment decisions.
(2) To know the merits & demerits of mutual funds.
(3) To know investing in Mutual Fund is worthy or not .
(4) To know advantages & disadvantages of investing in ULIP.
(5) To know the suitability of ULIP & Mutual Fund to different
investors.
(6) To know Customer awareness and preferences
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ORGANISATION
ANDINDUSTRY
PROFILE
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INSURANCE IS A FEDERAL SUBJECT IN INDIA.
The insurance sector has gone through a number of phases andchanges. Since 1999, when the government opened up the insurance
sector by allowing private companies to solicit insurance and alsoallowing foreign direct investment of up to 26%, the insurance sectorhas been a booming market. However, the largest life-insurancecompany in India is still owned by the government.
IRDAcontrols all the Insurance business in India. They are setting
structure and boundaries for the insurance companies to act upon.Starting from licensing to approving the products, IRDA directs thecompanies in India. They also protect customer interests in thecountry.
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INSURANCE COMPANIES IN INDIA APPROVED BY IRDA
Tata AIG Life Insurance Company Limited Bajaj Allianz Life Insurance Company LimitedBirla Sun Life Insurance Co. Ltd
HDFC Standard life Insurance Co. Ltd
ICICI Prudential Life Insurance Co. Ltd.
ING Vysya Life Insurance Company Ltd.
Life Insurance Corporation of India
Max New York Life Insurance Co. Ltd
Met Life India Insurance Company Ltd. Kotak Mahindra Old Mutual Life Insurance Limited
SBI Life Insurance Co. Ltd
Tata AIG Life Insurance Company Limited
Reliance Life Insurance Company Limited.
Aviva Life Insurance Co. India Pvt. Ltd.
Shriram Life Insurance Co, Ltd.
Sahara India Life Insurance
Bharti AXA Life Insurance
Future Generali Life Insurance IDBI Fortis Life Insurance
Canara HSBC Oriental Bank of Commerce Life Insurance
Religare Life Insurance
DLF Pramerica Life Insurance
Star Union Dai-ichi Life Insurance
Agriculture Insurance Company of India
Apollo DKV Insurance
Cholamandalam MS General Insurance
HDFC Ergo General Insurance Company
ICICI Lombard General Insurance
IFFCO Tokio General Insurance
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National Insurance Company Ltd
New India Assurance
Oriental Insurance Company
Reliance General Insurance
Royal Sundaram Alliance Insurance Shriram General Insurance Company Limited
Tata AIG General Insurance
United India Insurance
Universal Sompo General Insurance Co. Ltd
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ORGANISATION PROFILE
TATA AIG PROFILE
INTRODUCTION
Tata AIG Life Insurance Company Limited (Tata AIG Life) is a joint venture
company, formed by the Tata Group and American International Group, Inc.
(AIG). Tata AIG Life combines the Tata Groups pre-eminent leadership
position in India and AIGs global presence as one of the worlds leading
international insurance and financial services organization. The Tata Groupholds 74 per cent stake in the insurance venture with AIG holding the balance
26 per cent. Tata AIG Life provides insurance solutions to individuals and
corporates. Tata AIG Life Insurance Company was licensed to operate in India
on February 12, 2001 and started operations on April 1, 2001.
THE TATA GROUP
Tata is a rapidly growing business group based in India with significantinternational operations. Revenues in 2007-08 are USD 62.5 billion (around Rs.
251,543 crores), of which 61% was from business outside India. The Groups
Net Profit for 2007-08 is USD 5.4 billion (around Rs. 21,578 crores). The
Group employs around 350,000 people worldwide. The Tata name has been
respected in India for 140 years for its adherence to strong values and business
ethics. The business operations of the Tata Group currently encompass seven
business sectors - Communications and Information Technology, Engineering,
Materials, Services, Energy, Consumer Products and Chemicals. The Group's
28 publicly listed enterprises have a combined market capitalisation of around
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$60 billion, among the highest among Indian business houses, and a shareholder
base of 2.9 million. The major companies in the Group include Tata Steel, Tata
Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata
Tea, Indian Hotels, Tata Teleservices and Tata Communications.
AMERICAN INTERNATIONAL GROUP, INC. (AIG)
American International Group, Inc. (AIG), a world leader in insurance and
financial services, is the leading international insurance organization with
operations in more than 130 countries and jurisdictions. AIG companies servecommercial, institutional and individual customers through the most extensive
worldwide property-casualty and life insurance networks of any insurer. In
addition, AIG companies are leading providers of retirement services, financial
services and asset management around the world. AIG's common stock is listed
on the New York Stock Exchange, as well as the stock exchanges in Ireland and
Tokyo.
Tata AIG Life Insurance Company Ltd. "Tata AIG Life" offers a broad array of
life insurance products to individuals, associations and businesses of all sizes,with a wide variety of additional coverage to ensure our customers can find an
insurance product to meet their needs.
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HISTORY
TATAAIG LIFE INSURANCE COMPANY LIMITED
TATA GROUPTata Enterprises with 82 companies, spread over seven sectors and with anannual turnover exceeding US $ 8.8 billion, employs more than 262,000 people.Tata Group has shown over years that it is a value driven company and has
pioneering contributions in various fields including insurance, aviation, iron andsteel. Tata companies have forged a number of global alliances with eminentinternational partners in several fields. In terms of capital market performance
as many as 40 listed Tata companies account for nearly 5% of the total marketcapitalization of all listed companies. The Group has had a long associationwith India's insurance sector having been the largest insurance company in India
prior to the nationalisation of insurance.
TATA Group in Insurance
The Late Sir Dorab Tata, was the founder Chairman of New India AssuranceCo. Ltd, a group company incorporated way back in 1919. Government of India
took over the management of this company as a part of nationalization ofgeneral insurance companies in 1972. Not deterred by the move, Tata grouphave ventured into risk management services having tied up with AIG group,
back in 1977, with the incorporation of Tata AIG Risk Management ServicesPvt. Ltd.
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AIG
American International Group, Inc is the leading U.S. based internationalinsuranceand financial services organization and the largest underwriter of commercial
and industrial insurance in the United States. Its member companies write awide range of commercial and personal insurance products through a variety ofdistribution channels in over 130 countries and jurisdictions throughout theworld. AIG's Life Insurance operations comprise of the most extensiveworldwide network of any life insurer. AIG's global businesses also includefinancial services and asset management, including aircraft leasing, financial
products, trading and market making, consumer finance, institutional, retail anddirect investment fund asset management, real estate investment management,and retirement savings products.
The Joint VentureTata AIG Life Insurance Co. Ltd. is capitalised at Rs. 185 crores of which 74
per cent has been brought in by Tata Sons and the American partner brings inthe balance 26 per cent. Mr. George Oommen has been named managingdirector of Tata AIG Life
Tata-AIG plans to provide broad array of life insurance plans to cover to bothindividuals and groups. The company is headquartered in Mumbai, with branchoperations in Delhi, Chennai, Hyderabad, Bangalore ,Calcutta, Pune and
Chandigarh.
Contact AddressTata AIG Life Insurance Company Limited
82, Ahura Centre4th floor, Mahakali Caves Road
Andheri (East)Mumbai - 400 093.
IndiaTel: 1600-119966
Fax: 91-022-6938265URL: www.tata-aig.com
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TATA AIG LIFE INSURANCE
Headquarters Mumbai Area, India
Industry Insurance
Type Public Company
Status Operating
Company Size 10,000 employees
Founded 2001
Website http://www.tata-aig.com
Common Job Titles Manager 17%
Training Manager 7%
Sales Manager 5%
Business Development
Manager
5%
Location Head 4%
Gender Male 79%
Female 21%
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SOME MORE INFORMATION
The non-life insurance arm, Tata AIG General Insurance Company, whichstarted its operation in India on Jan 22, 2001, offers the complete range ofinsurance for automobile, home personal, accident, travel, energy, marine,
property and casualty, as well as several specialized financial lines.
BUSINESS DIVISIONS
AgencyAgency
WSM
Alternate Channels GMD Pensions Direct Marketing
FINANCIAL RESULTS FOR THE FISCAL 03-04
Total Premium : Rs 254 cr (253 % growth) First year Premium Income: Rs 180 cr Agent strength : 18,000 Life cover sold : 1,62,000
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VISION AND MISSON
Our VisionTo be the leading provider of wealth management,protection and retirement solutionsthat meets the needs of our customers and adds value to their lives..
Our missionTo be transparent in the way company deal with customers and to act with integrity
To invest in and build quality human capital in order to achieve mission.
Our ValuesOur values represent the core, shared beliefs that guide how we act and work together
to achieve our goals. We share a set of 6 core values: Customer First, People, Passion,
Performance, Integrity and Empathy.
Customer First: Anticipate their priorities. Exceed their expectations.
Integrity: We must conduct our business fairly, with honesty and transparency.
Everything we do must stand the test of public scrutiny.
People: We must work cohesively with our colleagues across the Group and with
our customers and partners around the world, building strong relationships
based on tolerance, understanding and mutual cooperation. Strive to develop
diverse talent and reward excellence.
Performance: We must constantly strive to achieve the highest possible
standards in our day-to-day work and in the quality of the goods and services we
provide.
Passion: We must be excited about what we do. We must have a strong
internalized drive to meet goals. Relentless determination to solve customer
problems.
Respect: We must be caring, show respect, compassion and humanity for our
colleagues and customers around the world, and always work for the benefit of
the communities we serve
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KEY PERSONS
F.K. KAVARANA TATA AIG CHAIRMAN
M SURESH MANAGING DIRECTOR
ASHOK S. GANGULY DIRECTOR
.
H.R.KHUSRO KHAN DIRECTOR
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KEY PERSONS
MR. ADITYA KANADE - Head internal audit
MR. VIVEK SOOD - Chief financial officer
MR. RAJEEV DEWAL - Head legal and compliance
MR.SARAVAN KUMAR- Chief investment officer
MR.HEERAK BASU - Appointed actuary
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TATA AIG PRODUCTS
Tata AIG offers a range of flexible insurance products for children. Policies dedicated
to children and their key features are as given under.
FOR CHILDREN
Life Assure Career Builder financial assistance at key stages of childs life
Life Assure Educare funding childs education
Life Assure 21 years Money Saver cash payments in the form of survival benefits at regular intervals
Life InvestAssure II full life coverhigh returnsflexibility of deciding the length of life cover term
Life InvestAssure Flexi unit linked endowment investment plan flexibility to suite yourneeds
Life InvestAssure Plus single-premium paying termsecurity of life insurance policy
potentially higher returns
Life MahaLife Gold steady income and life-long insurance coverage for child
Life Starkid endowment policy dedicated for childs career and marriage
Life United Ujjwal Bhavishya unit linked endowment plan arranging finance for childs future
FOR ADULTS
The company has a slew of life insurance of plans for adults.
Life Assure Lifeline Plans High coverage at an affordable cost
Life Assure Growth Plans Endowment policyKeep your money safe and have it grow
Life Assure 21 years Money Saver Cash payments at the end of every 3 yearsLife insurance coverage plus the flexibility of periodic payments
Life Assure Golden Years Plan Endowment policySafety as well as returns
Life Easy Retire Annuity plan with Return of Purchase PriceSingle premium payment
Life InvestAssure Health Unit linked investment planHelps achieve financial goals along with a comprehensive health
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policy
Life Hospi CashBack Multiple claims against unforeseen hospitalization expensesMoney back
Life Health Investor Benefit on diagnosis of 12 critical illnessesCover in case of unfortunate death100% return of premium in case of no claims
Life InvestAssure II Life cover plus high returns
Life InvestAssure Apex Unit-linked life insurance planGuaranteed Maturity Unit Price
Life InvestAssure Extra Investment linked insurance planDesigned for customers of premier banks
Life InvestAssure Care Non-participating unit linked insurance planInbuilt Critical Illness benefit
Life InvestAssure Flexi Unit linked endowment planHelps one achieve financial goals
Life InvestAssure Gold flexibility to invest more moneytakes care of emergency cash requirements
Life InvestAssure Insta Unit linked planDual benefits of insurance coverage and wealth creation
Life InvestAssure Plus Fllexible insurance planSingle-premium paying termHigher returns on premiums
Life InvestAssure Optima Unit-linked insurance solutionOptimise investment returns
Life LifePlus If you outlive the term get premium backIn case of death by natural causes get sum assured
Life MahaLife Gold Good for retirement planningProvides for steady income and insurance coverage
Life Raksha large cover at a small premium
Life ShubhLife life insurance protection and high returns
Life Health First Covers health contingencies
Life Health Protector Covers cost of major surgery or treatment
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FOR RETIREMENT PLANNING
If you plan to retire at the age of 60 or 65, you could need to fund your lifestyle for several years without
any regular salary. But if you have invested in a right plan, you can rest assured.
Life Assure Golden Years Plan Endowment policyIf you live past the term you get sum assured along with a host of
bonuses
Life Easy Retire Immediate annuity planSingle premium payment
Life InvestAssure II Flexible planLife cover plus high returns
Life InvestAssure Gold Provides for emergency cash requirements or a steady post-retirement income
Life InvestAssure Future Custom-made retirement solution
Life MahaLife Gold Steady income and insurance coverage
Life Nirvana Freedom to choose retirement age
Life Nirvana Plus Guaranteed addition of 10 percent of sum assured every 5 years
Life InvestAssure Swarna Jeevan Unit linked non participating pension plan
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ACHIEVEMENTS
(1)TATA AIG LIFE PARTNERS WITH THE INDIAN MEDICAL ASSOCIATION (MUMBAI
BRANCH) TO CREATE INDIAS FIRST HEALTH QUOTIENT
Feb 01, 2007: Tata AIG Life Insurance Company Ltd (Tata AIG Life) in association with theIndian Medical Association
(2)TATA AIG LIFE EXPANDS DISTRIBUTION NETWORK: OPENS OFFICE IN SIKAR
Establishes state-of-the-art training center for advisors and corporate agents
Sikar, July 16, 2004
(3)TATA AI G LI FE INSURANCE COMPANY TIES-UP WITH INDIATIMES SMS 8888
Mumbai, March 30, 2004.
\
(4)TATA AI G LI FE - FI RST INSURANCE COMPANY TO LAUNCH MI CRO INSURANCE
~Full Range of Products and dedicated Offices ~
First major Micro Insurance initiatives venture by an Indian insurance companyLaunches three new Micro Insurance products and five Micro Insurance branchesAdopts a tailor made rural communication strategy to reach out to the ruralcommunity
Mumbai, August 8, 2006
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ACHIEVEMENTS
Health Insurance Solutions from Tata AIG Life
for United Bank of India Customers
Kolkata, March 13, 2008: United Bank of India (UBI) and Tata AIG Life Insurance
(Tata AIG
Life) today announced the launch of United Health Solutionsa customised health
insurance
package for customers of UBI.
United Health Solutions has two powerful plansHealth Investor and Health Protector.
These
products provide effective cover against critical diseases, accident and death.
TATA AIG LIFE INSURANCE COMPANY LIMITED TIES UP
WITH DBS BANK
Mumbai, March 27, 2006: Tata AIG Life Insurance Company Limited (Tata AIGLife) today announced its strategic tie-up with DBS Bank, Singapores largestbank and the fifth largest banking group in Hong Kong. Under this alliance DBS
Bank will make the entire range of Tata AIG Lifes insurance products and
services available to its customers at bank branches across India
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ACHIEVEMENTS
Tata AIG Life Insurance total annual premium up 77 % to Rs 880
Crores
FYP income up 48% to Rs 432 croresAgency Total Premium Income up by 61% with persistency rate of 85%Total Premium Income from Alternate Channels up 132 %; Bancassurancegrowing at 179 %.Geographical network expanded to cover 45 cities with 85 officesLives covered under Rural sector - 21% versus Regulatory obligation of16%.Lives covered under Social sector 101,873 versus Regulatory obligationof 20,000 lives.Mumbai, June 20, 2006: Tata AIG Life Insurance Company Limited (Tata AIG Life)today announced an increase of 77 percent in total premium income to Rs 880 croresfor the annual period ending March 31, 2006, compared to Rs 497 crores for thecorresponding period last year. The First Year Premium income increased by 48percent to Rs 432 crores for the year ended March 31, 2006, compared to Rs 292crores for the same period last year.Through its wide array of Group life insurance, pensions, gratuity and superannuationproducts, Tata AIG Life has covered over 7,16,016 lives during the period April 2005-March 2006, an increase of 43 percent over the last fiscal year. Additionally 3, 17,430individual life business policies were issued from April 2005 to March 2006, an increaseof 34.4 percent over the last fiscal year.
MR. FARROKH KAVARANA, Chairman, Tata AIG Life said, We continue to focus on creating a world class life insurance entity that anticipates the needs of bothcustomers and our stakeholders and provides innovative solutions to address theirneeds. We look forward to the opportunities and challenges that lie ahead and remainconfident of creating increasing value for our policyholders and stakeholders throughour customer centric approach and the high quality of our products and services
MR. TREVOR BULL, MANAGING DIRECTOR, Tata AIG Life added, We are pleasedtoannounce that the company has made significant strides in enhancing our positionwithin India both through corporate and individual customers while continuing toincrease the scale of our operations to better serve our customers. Our wide range of
distribution channels and strategic alliances have all contributed to this result byoffering customers and partners choices which address their growing protection andasset accumulation needs. We will consistently expand our product offerings bydelivering innovative products to complement our commitment to offer quality adviceand service that sets us apart as the company of choice.
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RESEARCH
METHODOLOGY
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RESEARCH METHODOLOGY
CONCEPTUAL AND THEORETICAL REVIEW
RESEARCH DESIGNDescriptive research designDescriptive research designare those studies which are concerned with describing thecharacteristics of a particular individual,or of a group.in this study like,observation,questionnaires,examination of records etc are used for such studies.
DATA SOURCES- Primary data and secondary data
RESEARCH APPROACHFace to face interview, observation, individual depth
interview
RESEARCH INSTRUMENTQuestionnaire.
Questionnaire method:In the study questionnaire was send to the person concerned with a request to answer thequestions and return the questionnaire.a questionnaire consists of a number of questions typed indefinite order on a set of forms.the respondents had to answer the question on their own.
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DATA COLLECTION:
PRIMARY DATA:The primary data are those which are collected afresh and for the first time; and thus
happen to be original in character.In this study data is collected through
observation,guidance of the supervisor and data is collected through questionnaire.
1) Use of a Questionnaire for carrying out a survey2) Presentation given by the Advisors of Tata AIG life.3) Data explaining the working of the ULIPs and mutual funds.
SECONDARY DATA:In this study secondary sources of data were the various websites and insurances manuals
.The mainly provided information about the insurance sector and the companys
profile.These help in gaining knowledge about industry.
1) Books2) Newspapers3) Magazines4) Newsletter5) Internet
6) Television7) Booklet8) Policy Brochures
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RESEARCH REVIEW
SAMPLING
It is the process of obtaining information about an entire population by examining only a
part of it.
SAMPLING UNIT-Individuals
SAMPLE SIZE-150 units
SAMPLING TECHNIQUE-Random convenience
SURVEY PERIOD WAS 6 WEEKS STARTED FROM 4th JULY TO 15th AUGUST 2010
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DATA ANALYSIS
AND
INTERPRETATION
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FINDINGS
(CUSTOMERS SURVEY)
ANALYSIS PART 1
MUTUAL FUND
1.Which of the following investment options would you prefer?
Analysis: 44% of respondents have invested in bank deposits,12% in
postal savings,4% of respondents in shares and bonds and2%
in mutual funds ,3% in Insurance Policy and 34% have invested
in both fixed deposit and postal savings.
0
5
10
15
20
25
30
35
40
45
50
Options
respondents
Bank fixed deposit
Postal savings
Shares and bonds
Mutual funds
Insurance policies
Others
Bank FD & Postal
savin s
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3.What is the reason for not investing?
Analysis: According to the above table 5 %of the respondents are
uncertain to invest in Mutual Funds. 1% of the respondents think it is high cost
and 3 % of them are not interested in investments, 90% of respondents have
invested in either investment.
0
10
20
30
40
50
60
70
80
90
100
Options
Respondents
Uncertainty
High cost
Not interested in
investment
Others
Non respondents
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4. Do you think investing in Mutual Fund is worthy?
Analysis: According to the above table 55% of the respondents think
that investing in Mutual Funds is worthy and 43% of the respondents think
it is not , 2 % have not responded.
0
10
20
30
40
50
60
Options
Respondents
Yes
No
No response
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5. According to you why an individual should invest in Mutual Fund?
Analysis: According to the above table 5% of the respondents say that they
have invested to multiply their money, 43 % of the respondents have invested
for moderate returns with moderate risk, 16 % of the respondents have invested
to have a faster rate of growth , 1 % of the respondents have invested as other
reason and 35% have invested so ,not responded for question.
0
5
10
15
20
25
30
35
40
45
50
Options
Respondents
To multiply money
Moderate return with
minimum risk
To have faster rate of
growth
Others
Non respondents
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6. Do you have any plan of investing in near future? (if no go to Q no.8)
Analysis: According to the table 8 % of respondents plan to invest in a
Mutual Fund and 90 % do not plan to invest ,2% have not responded.
0
10
20
30
40
50
60
70
80
90
100
Options
Respondents
Yes
No
Non respondents
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7. When do you plan to invest?
Analysis: According to the table 25% of respondents plan to invest in a
month, 12.5% during a month to a year and 37.5% plan to invest after a year
and 25% have not responded.
0
0.5
1
1.5
2
2.5
3
3.5
Options
respondents A month
1month 1 year
After 1 year
Non respondents
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8. How likely are you to recommend investment in Mutual fund to your
friend?
Analysis:
According to the above table 54 % of the respondents definitely will
recommend about the investment of Mutual Funds. 44 % of the respondents
might or might not recommend and 2% have not responded.
0
10
20
30
40
50
60
Options
Respondents
Definitely recommend
Might not recommend
Non respondents
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ANALYSIS PART 2
ULIPS
1. Are you aware of ULIP concepts in Life Insurance?
Analysis:
According to the table 51% of respondents are aware of ULIP concepts and 49
% are not aware . This shows investors are still not aware of Unit Linked
Insurance Plan .
48.4
48.6
48.8
49
49.2
49.4
49.6
49.8
50
50.2
Options
Re
spondents
Yes
No
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2. In which companies have you invested?
Analysis:
According to the table 66% respondents have invested in LIC, 3 % have
invested in ICICI PRU, 23 % in BAJAJ ALLIANZ, 9% in AVIVA and 1 % in
others which include TATA AIG .
0
10
20
30
40
50
60
70
Options
Respondents
LIC
ICICI Pru
Bajaj Allianz
Aviva Life Insurance
Reliance
others
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3.What made you to go for that company?
Analysis: According to the table 27% of respondents have invested in the
company for the Brand name,15% have invested for the service provided, 39%
have invested for the customer relationship the company maintains. 14% of
respondents have invested for the better policy options available, 1% haveinvested for other reason and 4% have not responded.
0
5
10
15
20
25
30
35
40
45
Options
Respondents
Brand Name
service
customer relationship
better policy option
others
Non respondents
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4. What extra benefits would you like to have along with life cover?
Analysis: According to table the extra benefit customer would like to have is
53 % Want a family income benefit , 15% would like to have critical illness
Benefit,1% would like to have riders ,8% would like to have more return and
2% would like other benefit and 21% would like to have family income benefitand critical illness benefit along with life cover.
0
10
20
30
40
50
60
Options
respondents
Family income benefit
Critical illness benefit
Riders
Return
Others
Family income benefit &Critical illness benefit
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5. What is your expectation from investment plan?
Analysis:
According to table 59% of respondents expect security, 3% expect high returnand 1% expect minimum premium,28% expect easy claim and 2% expect
maximum sum assured ,7% expect security and easy claim.
0
10
20
30
40
50
60
70
Options
respondents
Security
High return
Minimum premium
Easy claim
Maximum sum assured
Others
Security and easy claim
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6. Are you aware of ULIP of TATA AIG? (If no go to question no 10)
Analysis: According to table 1% of customers are aware of traditional plan,
3% are aware of Retirement plans, 5% are aware of Life time and 2% are aware
of Life Link Super, 89% have not responded.
0
10
20
30
40
50
60
70
80
90
100
Options
Respondents
Traditional insurance
planRetirement plan
Life time plan
Life link super
Non respondents
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7. Do you hold Unit linked insurance plan?
Analysis:
According to table 27.27% of customers hold Unit Linked Insurance Plan and
72.72 % do not hold Unit Linked Insurance Plan.
0
1
2
3
4
5
6
7
8
9
Options
respondents
Yes
No
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8.What did you like about Unit Linked Insurance Plan?
Analysis:
According to table 18.18% of customers liked liquidity and 9.09% others and
72.72 % have not responded.
0
1
2
3
4
5
6
7
8
9
Options
respondents
Liquidity
Withdrawal
Flexibility
Others
Non respondents
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9. How do you rank Unit linked plan of TATA AIG as compared to
Mutual Fund?
Analysis:
According to table 18.18% of customer have ranked TATA AIG as good
and 9.09% have ranked as satisfactory, 72.72% have not responded.
0
1
2
3
4
5
6
7
8
9
Options
respondents
Good
Satisfactory
Non respondents
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10. Do you have any plan of investing in ULIP in near future? (if no go
to Q no.12)
Analysis: According to the table 6 % of respondents plan to invest in a ULIP
and 91 % do not plan to invest in near future, 3% have not responded .
0
1020
30
40
50
60
70
80
90
100
Options
Respondents
Yes
No
Non respondents
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11. When do you plan to invest?
Analysis:
According to the table 16.66% of respondents plan to invest in a month,
66.66% plan to invest after a year,16.66 % have not responded .
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Options
respondents A month
1month 1 year
After 1 year
Non respondents
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12. How likely are you to recommend investment in ULIP to your
friends?
Analysis:
According to the above table 53 % of the respondents definitely willrecommend about the investment of ULIP. 42 % of the respondents might or
might not recommend and 5% have not responded.
0
10
20
30
40
50
60
Options
Respondents
Definitely recommend
Might not recommend
Non respondents
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CONCLUSION
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LIMITATIONS
The time constraint was one of the major problems.
The study is limited to the different schemes available under the
mutual funds and ulips selected.
The study is limited to selected mutual fund schemes and ulips
The lack of information sources for the analysis part.
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SUGGESTIONS AND RECOMMENDATIONS
SUGGESTIONS FOR MUTUAL FUNDS
funds advertisement and logo concept
plays major role in awareness about the product. So mutual funds should also
do aggressive ad campaign with the celebrity endorsement and innovative and
creative logo should be there which matches the product and signifies the strength
of the type.
foreign brands, mutual funds should focus on product awareness and product
preference advertising.
actually not aware about mutual funds because of the lack of awareness of mutual
funds, so the company should conduct such a awareness programs that the people
should come to know about the schemes of mutual funds.
investors get to know about the schemes performing well.
brokers
investors and corporate.
preferred scheme.
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SUGGESTIONS FOR ULIPS
Most of the respondents are not aware of Unit Linked
Insurance Plan; the awareness programme for non-investors
should be increased by different medias like TV, Magazines, & News Paper.
The company has to provide proper training to advisors or marketing skills to improve
the marketability of products.
Educate people by arranging a meeting or fair for investors and
explaining about how ULIP works because investors are not aware of
ULIP as an investment option and investors do not have the sufficient
knowledge of the basic concepts of ULIP & about the operating of ULIP.
Complete information should be provided regularly to the advisors as
well as to the investors to keep them updated about the developments.
Many of the investors say that they are ready to recommend about
investment to friends, so the company should approach the investors
through the distributors and explain about the Insurance schemes.
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RECOMMENDATIONS TO THE COMPANY:-
-
to the pockets of the lower and middle income groups.
can invest in such policy
Value) amount but also the SA (sum Assured) i.e. guaranteed SA.
ced.
Additional Support Required by the Agents from the Company:-
- Field support i.e. the company should provide a staff wherein they
will get a field work done from them.
- The company should provide proper database to their agents. For
the database the company can also have some tie-ups with some of
the companies.
- There should be monthly meetings held by the company for the
agents wherein they can solve their problems and suggest the new
ways for the marketing of products.
- There should be separates Claim Settlement Cell so that the
company as well as the agents do not face any problem while
settlement of claims.
- Also the company can support the agents by having some kind of
publicity.
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CONCLUSION OF THE SURVEY
Life insurance sector is one of the key areas where enormous business potential exists.
Life insurance is a form of insurance that pays monetary proceeds upon the death of the
insured covered in the policy. The basic urge in man to secure himself against any form
of risk and uncertainty .
After comparing Unit Linked life insurance plans and Mutual Fund it can be concluded
that most of respondents are not aware of ULIP products of tata aig life.
There is the difference between expenses of a ULIP as
compared with the expenses of a mutual fund. If investor are
looking for a long-term investment avenue with an insurance
cover , then ULIP is the product for them and if they are
looking at a product that helps investor to focus purely on
investment and returns over a medium term, then mutual fund
is suitable.
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CONCLUSION FOR COMPANY
Tata Aig is one of the worlds largest life insurance company.it has businesses spread out
across the globe.it came to india 2001.it currently ranks top amongst the insurer in india.
(source:annual premium provided by the company)
The company faces a large amount of competition .To sustain itself it must promote its
products through advertisement and improve its selling techniques.consumer must be aware of
the new plans available at Tata Aig.
The medium of advertising use could be internet since most of its competitiors use this tool to
promote their products.the company must be promoted as an Indian company since consumer
seem to have more trust in investing in Indian firms.
The unit linked concept must be specifically promoted.the general perception of life insurance
has to change in india before progress is made in this field.people should not be afraid to invest
money in insurance and must use it as an effective tool for tax planning and long term savings.
Tata Aig could trap the rural markets with cheaper products and smaller policy terms.There
are individual who are willing to pay small amounts as premium but the plans do not accept
premium below a certain amount .it was usually found that a large number of males were
insured compared to females.individuals below the age of 30 were interested in investment
plans.this was a general conclusion drawn during prospecting clients.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
A. BOOKS
1. Insurance Principles & PracticesM.N.Misra S Chand Publications.
2. InsuranceM.J.Mathew RBSA Publications.
3. Insurance Fundamentals, Environment & ProceduresB.S.Bodla, M.C. Garg, K.P. SinghDeep & Deep Publications of 2003
4. Insurance Institute of India IC 33------S.J. Gidwani5. Taxmann Life Insurance agent ---- P.R. Khanna , Taxmann Allied service pvt ltd
B. NEWSPAPERS1. Economic Times2. Times Of India3. ESCOLIFE PAPER on Insurance by Ritu Nanda
Vol 2, Issue viii June, 2007.
C. MAGAZINES1. Money Simplified --Vol xxx ,Feb 2007 ULIPs how they fit in2. Consumer Voice ---Vol 7, Issue 3
D. NEWSLETTER1. Tata AIG Life Agency Newsletter
Vol 1, Edition 6 , March ,2007.
E. INTERNETwww.tata-aig.comwww.licofindia.com
www.iciciprulife.comwww.reliancelife.comwww.moneycontrol.comwww.personalfn.comwww.et.comwww.google.com
F. CNBC TV 18
G. BOOKLET on the Orientation Programme of Employees at Tata AIG
H. Policy Brochures of Tata AIG, ICICI Prudential, Reliance Life & LIC.
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ANNEXURE
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QUESTIONNAIRE
This information is for our internal use only,will not be disclose to any otherorganization/departmentCOMPARATIVE ANALYSIS OF MUTUAL FUND AND MARKET LINKEDINSURANCE PLANS
Name AddressTelephone AgeOccupation Annual incomeMarital status single or married (age of child if applicable)
SECTION A
1.Which of the following investment options would you prefer?
a)Bank fixed deposit
b)Postal savings
c)Shares and bonds
d)Mutual funds
e)Insurances policies
f)Others
g)Bank FD and postal savings
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2. Have you invested in the following? (Please tick)(if yes, go to Q no.4)
a)Mutual funds
b)Insurance policies
c)Mutual funds and insurance policies both
3.What is the reason for not investing?
a)Uncertainty
b)High cost
c)Not interested in investment
d)Others
e)Non respondents
4. Do you think investing in Mutual Fund is worthy?
a) Yes
b)No
c) No response
5. According to you why an individual should invest in Mutual Fund?
a) To multiply money
b) Moderate return with minimum risk
c)To have a faster rate of growth
d)Others
e)Non respondent
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6. Do you have any plan of investing in near future? (if no go to Q no.8)
a)Yes
b)No
c)Non respondent
7. When do you plan to invest?
a) A month
b)1 month - 1 year
c)After 1 year
d)Non-respondent
8. How likely are you to recommend investment in Mutual fund to your
friend?
a)Definitely recommend
b)Might not recommend
c)Non respondent
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SECTIONB
1. Are you aware of ULIP concepts in Life Insurance?
a)Yes
b) No
2. In which companies have you invested?
a)LIC
b)ICICI PRU
c)BAJAJ ALLIANZ
d)AVIVA LIFE
e)Others
3.What made you to go for that company?
a)Brand Name
b)Service
c)Customer Relationship
d)Better Policy Option
e)Others
f)Non Respondent
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4. What extra benefits would you like to have along with life cover?
a)Family Income Benefit
b)Critical Illness Benefit
c)Riders
d)Returns
e)Others
f)Family Income Benefits And Critical Illness Benefits Both
5. What is your expectation from investment plan?
a)Security
b)High Return
c)Minimum Premium
d)Easy Claim
e)Maximum Sum Assured
f)Others
g)Security And Easy Claim
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6. Are you aware of ULIP of TATA AIG ? (If no go to question no 10)
a)Traditional Insurance Plan
b)Retirement Plan
c)Life Time Plan
d)Life Link Super
e)Non-Respondent
7. Do you hold Unit linked insurance plan?
a)Yes
b)No
8.What did you like about Unit Linked Insurance Plan?
a)Liquidity
b)Withdrawal
c)Flexibility
d)Others
e)Non-Respondent
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9. How do you rank Unit linked plan of TATA AIG LIFE as compared to
Mutual Fund?
a)Good
b)Satisfactory
c)Non-Respondents
10. Do you have any plan of investing in ULIP in near future? (if no go
to Q no.12)
a)Yes
b)No
c)Non Respondents
11. When do you plan to invest?
a)A Month
b)1 Month- 1year
c)After 1 Year
d)Non-Respondents
12. How likely are you to recommend investment in ULIP to your
friends?
a) Definitely Recommend
b)Might Not Recommend
c)Non-Respondents
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