Download - Mutts & Mittens
Master Brand Identity Guidelines
We are pet lovers too!Mutts and Mittens
One : Introduction to Mutts and Mittens
Master BrandmarkBrand Rationale - Mutts and Mittens
Navy blue is hardly considered a fanciful
colour, and therefore specially chosen and
used extensively in the logo to re�ect the
brand values of sincerity, honesty, credibil-
ity, reliability and professionalism.
Though dark in colour, the blue is still
relatively bright so as to appeal to
children, which is one of Mutts and
Mittens’ main target audience.
The logo is designed on the basis of the
company’s corporate philosophy and
brand values. The cat and the dog are
drawn in a way that they both touch each
other, suggesting closeness and love.
The logo is designed with simplicity in
mind. The entire logo is constructed with
a single line and colour. It portrays trust-
worthiness professionalism, hence giving
customers a sense of assurance that they
will be treated with excellent service with
every visit to Mutts and Mittens.
We are pet lovers too!Mutts and Mittens
Master BrandmarkMutts and Mittens Colour Palette
Main Corporate Colours
Supporting Colours - Applications
Pantone 7455 C
Pantone 143 C Pantone 297 C Pantone 157 C Pantone 1805 C
Two : Master Brandmark
Master BrandmarkPrimary Version
Pantone 7455 C
We are pet lovers too!Mutts and Mittens
Master BrandmarkPrimary Version - Reverse
Pantone 7455 C
We are pet lovers too!Mutts and Mittens
Master BrandmarkPrimary Version - Greyscale
We are pet lovers too!Mutts and Mittens
Pantone Cool Gray 9 C
Master BrandmarkPrimary Version - Greyscale Reverse
We are pet lovers too!Mutts and Mittens
Pantone Cool Gray 4 C Pantone Black
Master BrandmarkPrimary Version - Minimum Height
The minimum height of this logo is 39mm / 1.56in
We are pet lovers too!Mutts and Mittens
39 mm
Master BrandmarkInappropriate Usage
We are pet lovers too!Mutts and Mittens
We are pet lovers too!Mutts and Mittens
We are pet lovers too!Mutts and Mittens
We are pet lovers too!Mutts and Mittens
Do not distort, stretch or skew the Mutts and Mittens logo in any way.
Do not place the logo on a busy background.
Do not tilt the Mutts and Mittens logo. Do not alter the colours of the Mutts and Mittens logo.
Master BrandmarkInappropriate Usage
Do not place the logo inside a shape smaller than theminimum protected space.
Do not corrupt the shape of the Mutts and Mittens logo in any way.
We are pet lovers too!Mutts and Mittens
We are pet lovers too!Mutts and Mittens
We are pet lovers too!Mutts and Mittens
We are pet lovers too!Mutts and Mittens
We are pet lovers too!Mutts and Mittens
Do not place the Mutts and Mittens logo on a gradient background.
Do not print the Mutts and Mittens logo with a drop
Master BrandmarkPrimary Version - Clearspace Zone
We are pet lovers too!Mutts and Mittens
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Three : Stationery
Mutts and Mittens Arena Building 469 Bukit Timah Road Singapore 259756
www.muttsnmittens.sg
tf e
+65 6822 0100 +65 9575 [email protected]+65 6836 3486
m
A my KohAccounts Executive
We are pet lovers too!
Mutts and Mittens
StationeryNamecard
Pet advice | Obedience training | Grooming service | Veterinarian service
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.
Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.
StationeryLetterhead
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.
Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.
25 November 2008
Ms Alexial TeoGeneral ManagerArasia Pte Ltd97 Princep Avenue#23-694 Wallace BuildingSingapore 354153
Dear Ms Teo,
Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si aliiad propensiores ex sunt propter causas naturales et antecedentes, idciro etiam nos trarumvoluntatum atque appetitionum sunt non causae naturales at antecedentes; nam nihil esset in nostra potestate si res ita se haberet consequat.
Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si alii alia propensiores sunt propter causas naturales et antece dentes, idciro etiam reshu nostraruquide aut. Haec disserens qua de re agatur et in quo causa consistat non videt. Non si alii adt alia propensiores sunt propter causas naturales et rte antecedentes, idciro etiamt non nostrarum. potestate si ita se haberet. Nunc vero fatemur, acut noi consistat hebetesne, vale imbecilline quamque rem res.
Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si aliiad propensiores ex sunt propter causas naturales et antecedentes, idciro etiam nos trarumvoluntatum atque appetitionum sunt non causae.
Yours Sincerely,
Amy KohSenior Manager
Arena Building 469 Bukit Timah Road Singapore 259756 Tel: +65 68220154 Fax: +65 68366486 www.muttsnmittens.sg
Pet advice | Obedience training | Grooming service | Veterinarian service
Mutts and MittensMutts and MittensWe are pet lovers too!
StationeryEnvelope
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.
Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.Arena Building 469 Bukit Timah Road Singapore 259756 Tel: +65 68220154 Fax: +65 68366486 www.muttsnmittens.sg
Pet advice | Obedience training | Grooming service | Veterinarian service
We are pet lovers too!
Mutts and Mittens
Four : Applications
ApplicationCarrier Bags
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.
Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.
We are pet lovers too!
Mutts and Mittens
Pet advice
Obedience training
Grooming service
Veterinarian service
Fedale Complex
Merinda Square
Eastview Point
Tinvale Mall
We are pet lovers too!
Mutts and M
ittens
Fedale Complex
Merinda Square
EastviewPoint
Tinvale Mall
Pet advice Obedience training
Grooming service
Veterinarian service
ApplicationStaff Tee
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.
Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.
Jacintha
PET LOVER!I’M A
We are pet lovers too!Mutts and Mittens
ApplicationApron
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.
Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.
PET LOVER!I’M A
Jacintha
ApplicationVehicle
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.
Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.
www.muttsnmittens.sg
Pet advice | Obedience training | Grooming service | Veterinarian service
We are pet lovers too!
Mutts and Mittens
Mutts and MittensTel: +65 68220154Fax: +65 68366486
ApplicationMembership Card
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.
Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.
Mutts and Mittens
• 10% discount on all Mutts and Mittens items.
• Not valid for items on offer or items designated by the company.
• Valid only at Mutts and Mittens shops in Singapore.
• Cards must be presented prior to any purchase made.
• Cards are non-transferable.
• The discount privilege and conditions may be amended or withdrawn at thesole discretion of the company.
Arena Building 469 Bukit Timah Road Singapore 259756
• If found, please return to:
Tel: +65 68220154 Fax: +65 68366486 www.muttsnmittens.sg
Terms & Conditions
love
pt s
i
Alexandra Marie Tan
ApplicationDirect Mailer
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.
Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.
IT’S OUR BIRTHDAY!
Things to do
Mutts and Mittens
to enjoy 20% discount
Mutts and Mittens
off for all items!
Bring me to...
Blk 351 Ubi Rd 244#25-206
Singapore 013351
ApplicationPictograms
Veterinarian Service
Dog & Cat Food
Pet Grooming Accessories
Toys & Paraphernanalia
Five : Typography
TypographyMain Corporate Fonts
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ? ! $ % & () ” ” , .
Albertino
For headings and subheads
TypographySecondary FontsBody Copy and Administrative Applications
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .
Myriad Roman
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .
Myriad Bold
TypographySecondary FontsBody Copy and Administrative Applications
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .
Myriad Italic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .
Myriad Bold Italic