Download - Music On The Internet Keith Hill - Strategy & Development Manager New Technology Division
Music On The InternetKeith Hill - Strategy & Development Manager
New Technology Division
Presentation Summary
• About MCPS, PRS and the New Technology Division
• The Requirements for the Management & Protection of Rights in Electronic Commerce
• IMPRIMATUR Project• MusicTrial.com
Introducing The New Technology Division...
• Unique Research & Development team
• Established in October ‘97
• Identifies ‘technology’ threats and opportunities to music rights holders
• Three streams of research….– New delivery mechanisms, including electronic
and physical media– Evaluating new licensing schemes to support
these delivery mechanisms– Requirements for rights management and
protection
Introducing The New Technology Division...
Requirements for Rights Management & Protection
• Develop an ECMS (Electronic Copyright Management System)
• New standards for communicating information– ISWC (International Standard Work Code)– Interested Parties– Metadata (information about information)– Searching & identifying digital content
• Automated transactions– licensing– royalty payments (electronic payment)– monitoring & tracking of use
• Management & Protection of Digital Content– Embedded rights information– Watermarking and encryption– Certification
Requirements for Rights Management & Protection
IntellectualMultimediaPropertyRightsModel AndTerminology forUniversalReference
Background
• European Commission funded research project
• Part of the DGIII ESPRIT 1 programme1 European Strategic Programme in Information Technologies
• 3 years’ duration, starting December 1995
• Follows CITED project (Copyright in Transmitted Electronic Documents)
Background
• Widely regarded as the pioneer for stategic thinking on IPR-related issues
• Conducts high-profile consensus building and information gathering exercises
• Stimulated considerable interest in its business modelling and prototype development
Project Contributors
ALCS (project leaders)CISAC (with MCPS/PRS)IFPIEUSIDIC (Assoc. of European Information Users & Providers)IMA (Interactive Multimedia Association)TELES GmbH (ISDN solutions)
Telia AB, Multimedia Division (Sweden)
BertelsmannBritish LibraryTagishDigiCashUniversity of Florence (Dept. of Electrical Engineering)Imperial College, LondonUniversity of Amsterdam (Institute for Information Law)
PARTNERSPARTNERSPARTNERSPARTNERS ASSOC. PARTNERSASSOC. PARTNERSASSOC. PARTNERSASSOC. PARTNERS
Objectives
To devise and recommend processesTo devise and recommend processes to protect and trade all types of intellectual property
To devise and recommend processes to protect and trade all types of intellectual property so that rights are respected
To devise and recommend processes to protect and trade all types of intellectual property so that rights are respected while the needs of individual users are met.
Processes• Creation identification
• Content Protection
• Digital payment systems
• Monitoring & tracking of usage
• Licensing transactions
• Legal acquisition and privacy
• Integrated ECMS (Electronic Copyright Management Systems)
Methodology
• Consensus building from SIGs
• IMPRIMATUR-staged Fora & Workshops• Integration with other projects (CIS, MPEG-4, and
other EC Projects)
Gather information on the impact of multimedia IPRs in four core sectors: Business, Technology,
Standards and Legal by:
Consensus Fora• Nov 96, London
Forum on Privacy, Liability and Consumer Rights
• May 97, StockholmForum on IPR business models and recommendations for ECMS functionality
• Oct 97, AmsterdamForum on Rights and Exceptions
• July 98, London Contracts, Copyright and the Internet• Nov 98, Munich Forum on Standardisation Processes
IntellectualMultimediaPropertyRightsModel AndTerminology forUniversalReference
IntellectualMultimediaPropertyRightsModel AndTerminology forUniversalReference
• Present complex business scenarios
• Represent multi-dimensional layers
• Separates ‘Actors’ and their ‘Roles’
• A tool to map ‘physical’ and ‘virtual’ environments
Why A Business Model?
Constructing The Business Model
• Define the different roles (or entities)
• Attributes
• Relationships
• Transactions
Creator Creation Provider Unique Number Issuer Rights Holder IPR Database
Media DistributorPurchaserBankCertification AuthorityMonitoring Service
Provider
Media DistributorPurchaserBankCertification AuthorityMonitoring Service
Provider
Business Model Roles
Business Model Attributes• The Bank must support electronic payment
transactions• International standard numbering conventions
can be embedded into digital creations to manage identification
• One ‘actor’ can play one or more roles• The model provides the flexibility to manage
licensing transactions between different roles
Business Model Transactions
• Distribution of Digital Creations
• Allocation of unique numbers to Creations
• Electronic payments
• Licensing transactions
• Reporting IPR information
• Certification keys
• Monitoring usage
Creator
UniqueNumberIssuer
Rightsholder
CreationProvider
MediaDistributor
Purchaser
IPRDatabase
MonitoringServiceProvider
CertificationAuthority
Crea
tion
Desc
riptio
n
Uniq
ue N
umbe
rValue
Cond
ition
al L
icen
ce
Appl
icat
ion
for L
icen
ce
Assignment of Rights
CreationCreation P D
Check PIdentity
Creation
Curre
nt R
ight
s ho
lder
and
Paym
ent d
etai
ls
Log
Value
Check MD
Authorisation
IPR Info
Check ID of M
D
Log
$
$ $ $ $
N
Legend:Imprint of Purchaser ID
Imprint of Media Distributor ID
Imprint of Unique Number
Role exchanges Value with Bank$
P
D
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Valu
e
IPR Info
IPR Info
The Demonstrator Trials
• Designed to demonstrate the trading of multimedia creations
• Supported by an ECMS architecture• Secure environment for e-commerce• Opportunity to ‘prototype’ online
licensing transactions• Current Trials examine literary works,
photographic images and music
INTRODUCING THE IMPRIMATUR MUSIC TRIAL
LIQUID AUDIO
About Liquid Audio
• A leading company specialising in online music distribution
• Founded in May ‘96• Over $8 million in Venture Financing
• Experienced team of audio, music and software professionals
• Exclusive Dolby licence
Purpose of the Music Trial
• Focus on the operational processes required to licence musical works in a digital trading environment
• Evaluate automated licence application processing and responses
• Develop an application and approval procedure which is entirely Web compliant
Systems Architecture for the Trial
• Based on the IMPRIMATUR Business Model design
• MCPS/PRS support the The Unique Number Issuer, IPR Database and Licensing Database
• Creation Provider, Media Distributor, Purchaser and Certification Authority components to be substituted with Liquid Audio’s software
Liquifier: Publish to Server
Liquid MusicServerTM
• Storage of audio and media data
• ‘Virtual’ music shop• Security, copyright and
copy protection • ‘Real Time Protocol’ -
based streaming Internet music system
• Monitoring usage
Browse Listen
Purchase
Liquid MusicPlayerTM • Web compliant client for
browsing sound and images• Enables preview and
purchase of recordings • State-of-the-art data
compression and streaming technology
• Encryption for anti-copy protection
PC, Mac
Unix (Sun, SGI), NT
Liquid MusicServer
InternetMastering &
Encoding
Liquifier
PC, Mac
CDRecorder
Anti-copy
Preview (Stream) Purchase (Download)
PersonalWatermarking
CopyrightLicensing &Encryption
ListenPurchaseMake CDs
Liquid MusicPlayer
CD
DatabaseConnectivity
Anti-Piracy
WatermarkingAnti-
Piracy
Dolby®
Digital
Music FileEncryption
InternetCommerce
Music FileDecryptionLiquid Registration
Centre
Register MusicPlayersManage Certificates
Generate Public/Private Keys
Liquid Audio Music-On-Demand System
Licensing Musical Works in the Trial
• Small number of sound recordings (50) provided for the purpose of the trial
• Recordings of works selected which are owned 100% worldwide by MCPS and PRS members
• Clearing both performing and mechanical rights licences
• Makes no assumptions about future terms, conditions and royalties
Opportunities
• Evaluate the business and systems of a leading online music distribution company
• Assess the viability for conducting ‘near time’ licensing
• Assess scaleability of licensing systems required to match volume of transactions
• Research requirements to provide collective rights management in a digital trading environment