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Museum as Distributed Network:
Sustainability for Small Gods
Museum ID Technology Colloquium
8 September 2010 Nancy Proctor [email protected]
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What is the Museum
in this Web 2.0 world of information on demand?
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The Smithsonian Institution
The world’s largest museum & research complex
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A Network for the Increase & Diffusion of Knowledge
• 19 Museums• 156 Affiliate museums• 9 Research centers• And a Zoo
More than 30 million visitors in 2009& 180 million ‘virtual’ visitors
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Photo by Mike Lee, 2007; from the American Art Museum’s Flickr Group
Our audiences now access the Smithsonian through a wide range of platforms
beyond our walls and websites
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The Smithsonian has become a Distributed Network
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The Museum is a Social Network
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Edward Hoover, 2010, from Flickr.
Non-profit network effects
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Small Gods
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Museum Metrics
1. Invaluable = highest possible quality
2. Public good = relevance & service for all
3. Forever business = must be sustainable
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http://smithsonian20.si.edu/schedule_webcast2.html
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Playing to the niches
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Museums are very good at niches
• Niche collections• Niche expertise• Niche content
“It's possible to be niche and popular at the same time. – Natasha Waterson Royal Observatory
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Idea by Grzegorz Klaman Wyspa Institute of Art, Gdansk,
Poland
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Mobile is personal
and social
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Think outside the audiotour box
From headphones to microphones
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Oxygenate! Joanna Rajkowska 2006-7
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Wyspa Institute of Art
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Idea by Grzegorz Klaman Wyspa Institute of Art, Gdansk,
Poland