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MULTIVARIATE TESTING
Testing One Component at a Time
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Software Testing
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Testing Approaches
Picture here Agile TestingExtreme ProgrammingBehavior Driven Testing
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Testing Types
Picture here •IoT Testing•Mobile Apps Testing•BI & Big Data Testing•Technology Specific Testing
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Enter Multivariate Testing
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What it Does
Picture here Formalizes, checks and tests on the individual components rather than considering full pages
Focuses on identifying the winning combination from a set of all possible combinations
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Generating Accurate Results with Multivariate Testing
Picture here Each test consumes a certain amount of traffic before appropriate results are received
More traffic is required in multivariate software testing in contrast to A/B testing
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Good Candidates for Multivariate Testing
Picture here Concurrent testing of visual elements & text on a given webpage
Text & color testing of call-to-action button simultaneously
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Multivariate Software Testing Vs. A/B testing• Multivariate Software Testing • A/B Testing
• Different versions of multiple elements are setup, which are combined with the help of a testing tool to eventually determine best possible combination
• Two or more versions of a complete webpage are compared to determine the better combination
• Effectively tests multiple variables simultaneously to arrive at the ideal solution
• Tests only one variable at a time
• Effective when existing landing page or website is to be optimized with minimal focus on redesign effort
• Effective when organization has evaluated multiple ideas to recreate a page and wishes to test them against one another
• Does not require full redesign, hence limited investment is required
• May require complete redesign, hence investment may be relatively more
• If implemented properly, first test run can yield desirable results and point towards the optimal combination
• Mostly, the first run will not give the best possible version the developers or testers are looking for
• Requires more traffic and real-time scenarios to generate appropriate test results and hence, the winning combination
• Requires relatively less traffic as compared to multivariate software testing
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Types of Multivariate Testing
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Full Factorial Testing
Picture here This is the most preferred type of multivariate testingIt is done by giving equal justice to each component combination
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Adaptive Multivariate Testing
Picture here This is a recent approach wherein user feedback is given importance
Analysis is charted to determine best possible combination based on the real-time responses of website visitors
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Fractional Factorial Testing
Picture here Only a certain number of component combinations are exposed to the site traffic
Rest of the combinations undergo analysis to determine best conversion possibilities
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To Be or Not to Be with Multivariate Software Testing Solutions
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Challenges
Picture here Website traffic that needs to be generated for test results
The size of sample traffic needs to be projected in advance to ensure result evaluation happens
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Benefits
Picture here Large number of variations can be analyzed in limited time frame
Enterprise level results have indicated better brand awareness
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