DISPLAY ADVERTISING - MOBILERICH MEDIAMULTI-PLATFORM AD PACKAGES
*Not available for mobile
$2.00$2.00$2.00$2.00$2.00
$1.00$3.00$3.00
Above-the-Fold*Section/Channel TargetingHomepage TargetingSite Targeting: Mcclatchy Audience Network or YahooOperating System (iOS, Android)
Animated CreativesExpanding Ad*In-Banner Video
Cost per thousand per additional target to be added to base rate for mobile and desktop placements.
TargetingOptions
Features
See accountrepresentative
for pricing
300x250
Each daily newsletter contains two 300x250 ad placements. Rates for this position may vary per opt-in list size. Exclusivity available for an additional 25% premium (on ‘as available’ basis).
Afternoon UpdateBreaking Sports NewsBusiness HeadlinesCrime and SafetyGovermentLocal News
OutdoorsPeter CallaghanSeattle MarinersSeattle SeahawksSports HeadlinesUW Huskies
Extend your brand across all of our platforms with our multi-platform ad packages. Packages and ad sizes extend across our desktop and mobile-friendly tablet and smartphone platform.
Reach users any time of the day and on any device.
$8.00
$6.00
$15.00
$6.00
$24.00
300x250320x50
300x250320x50300x250
300x600300x250 320x50
728x90
960x30960x110960x301024x106320x50
Desktop & Tablet: Medium RectangleMobile: Mobile Leaderboard
Desktop & Tablet: Medium RectangleMobile: Mobile LeaderboardMobile: Medium Rectangle
Desktop: Half Page Ad Desktop & Tablet: Medium RectangleMobile: Mobile Leaderboard
Desktop & Tablet: Leaderboard
Desktop: Sliding BillboardDesktop: FloorboardTablet: Sliding BillboardTablet: AdhesionMobile: Adhesion
*All desktop and tablet placements appear above the fold.
Branding Package 1*
Branding Package 2
300x600 Package
Leaderboard Package
High Impact Experience
All placements include geo-targeting
Monthly fees (unless otherwise noted)
Tacoma$ 1,500.00
$ 750.00 $ 350.00
$3,225.00 $ 1,650.00
$ 775.00
Olympia$ 1,200.00
$500.00$125.00
$ 2,700.00 $ 1,125.00
$ 300.00
WallpaperExpanding AdCorner PeelSliding Billboard
HomepageNews / SportsAll Other Sections
Desktop: Wallpaper, 300x250 ATF + choice of one other premium position Tablet: Mobile adhesion + 300x250 Phone: Mobile Adhesion + 320x50
HomepageNews Section FrontSports Section Front
Premium Rich Media Placements
Premium Rich Media Takeover
Animated: Flyout AdAnimated:Floating AdHalf Page Ad (300x600)
All premium ad placements are sold on a 24-hour sponsorship basis. All rich media placements include a tablet and smartphone adhesion ad unit.
$8.00
$16.00
BudgetBased
300x250, 728x90300x250, 728x90 (Android)300x250/728x90/320x50 300x250, 320x50
640x1001024x106320x480/480x320768x1024/1024x768
Tablet App: iPadPhone App: Android & iPhoneMobile RON: Web + AppMobile Phone: Android & iPhone
Mobile Web: Phone AdhesionMobile Web: Tablet AdhesionInterstitial: Phone AppInterstitial: Tablet App/Mobile Web
Run of Network: Tablet or SmartphoneHyper-Local Mobile (Geo Fencing or Radius Geo-Fencing)
Standard Placements
Premium Placements
Extended Reach Network*
*Non - McClatchy Audience Network sites including The News Tribune and The Olympian. Monthly minimums may apply. Rates and estimated impressions vary based on tactic(s) selected.
All placements include geo-targeting
$6.00
$15.00$15.00$24.00
$510.00$150.00
$16.00
300x250728x90300x100
300x600960x30/960x110960x30
1024x768768x1024/1024x768320x480/480x320
Desktop: Medium RectangleDesktop: LeaderboardDesktop: Ruler
Desktop: Half Page Ad Desktop: FloorboardDesktop: Sliding Billboard
Desktop: Flyerboard (30 Days)Desktop: Flyerboard (7 Days)
Interstitial: Between the PageMobile Interstitial: Tablet App or Mobile WebSmartphone App: Interstitial
Standard Placements
Premium Placements
Flyerboard
Between the PageInterstitials
All placements include geo-targeting
BudgetBased
See accountrepresentative for pricing
See accountrepresentative for pricing
Pre-Roll VideoExtended ReachNetwork
Pre-Roll Video
Video Production
Premium News Network Video Network (Channel & Behavioral Targeting Available)In-Stream Video: Pre-Roll, Mid-Roll, Post-RollYouTube TrueView
Pre-Roll Video320x50 Companion Ad
Ads appear within video player on The News Tribune, The Olympian and/or other McClatchy sites
Video production services are available. See your account representative for optionsand pricing
Non - McClatchy Audience Network sites including The News Tribune and The Olympian. Monthly minimums may apply. Rates and estimated impressions vary based on tactic(s) selected.
VIDEO ADS
$50.00
$65.00
$15.00
$15.00
$5.00
$15.00
Reporting Upgrade Options
A standard reporting dashboard is included with all digitalcampaigns. You can upgrade to a premium reporting dashboard and additional campaign
monitoring and tracking services with these options.
Premium Reporting Dashboard: Includes 1 proxy URL, pacing reporting, optimization recommendations and campaign monitoring
Premium Tracking Package: Includes call tracking number and up to 3 proxy tracking URL’s
Proxy / Call Tracking Setup Fee: One time fee
Call Tracking: One line with up to 30 minutes of usage
Call Tracking: Additional number
Proxy Tracking: Cost per each proxy URL
CAMPAIGN REPORTING
DISPLAY ADVERTISING - NEWSLETTER ADS
Our extended reach solution offers a large network of websites allowing you to target your ideal audience based on a variety of targeting options and tactics. Gain additional reach to a
highly qualified audience in order to increase brand awareness and performance.
Budget BasedSolutions
Run of Network (RON)Site RetargetingPremium News NetworkAudience TargetingSearch Re-TargetingContextual Keyword TargetingContextual Category Targeting
Non - McClatchy Audience Network sites including The News Tribune and The Olympian. Monthly minimums may apply. Rates and estimated impressions vary based on tactic(s) selected.
Facebook (Domain Ads)Facebook (Promoted Posts)Pre-Roll Video (RON, Audience, Channel)Half Page Ad (300x600)YouTube Display (300x250)In-Banner Video
EXTENDED REACH NETWORK
DISPLAY ADVERTISING - DESKTOP
ADD-ON FEATURES
GET UP TO
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Sliding Billboard / Floorboard Premium Rich Media Takeover Corner Peel
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Floorboard Medium Rectangle / Ruler Leaderboard / Half Page Ad
Content marketing provides a powerful platform to create engagement, establish credibility and develop a relationship with the audience you seek. Now more than ever, investing in content marketing is a critical
component to building your business.
Content from reputable sources is most shared, while clicks from shared content are 5 times more likely to result in a purchase. Per dollar
spent, content marketing generates approximately 3 times as many leads as traditional marketing.
CONTENT MARKETING
NATIVE ADVERTISING
Using our highly targeted email marketing solutions, you will be able to discover, convert and maintain relationships with qualified prospects that are receptive to your message and offers. Maximize your
presence and direct your business to an audience that has asked for your message and can’t wait to hear from you!
Our robust email marketing program offers a variety of opportunities including custom email creation, access to both internal News Tribune and The Olympian opt-ins as well as third party list rental, and
email re-targeting. Speak with your account representative for more details and to start shaping your highly effective email marketing campaign!
EMAIL MARKETING SOLUTIONS
See accountrepresentative
for pricing
$25.00$250.00
Native Ad Packages
Additional Options
Package Includes:Native Ad Impressions on The News Tribune / The OlympianArticle content creation by credible journalistsReverse print 1/2 page print adOnline ad impressions to promote article
Additional Native Ad impressions (CPM)300x250 companion ad that appears on your article page
Our business marketing solutions are built to provide maximum exposure across a variety of different platforms while reaching the audience you desire. We’ll help you achieve your marketing
goals – from increasing your reach and driving leads to establishing your brand online and maintaining a good reputation. With packages tailored to meet all budgets, we have a solution for
your business, no matter your size.
KITCHENACCESORIES
Handmade
Three nesting pots with covers Pots may be aluminum, stainless steel, or porcelain-lined carbon steel. I prefer stainless because it resists dents and is easy to clean. Where weight and bulk is a primary concern, the kit can be reduced to two pots.
Eight-cup coffeepot or kettleA wide-based kettle heats faster and is less tippy than a coffeepot, and you can pour with one hand. Pack onions, green peppers, cheese, and other crushable/ breakables inside your empty kettle.
Two-quart, graduated plastic pitcherThis is convenient for mixing powdered drinks, pancake mixes, and instant puddings as well as for hauling water to the cooking site.
One thin-bladed sheath knifewith a 4- to 5-inch-long flat-ground blade. Try to spread jam, scrape peanut butter from the bottom of a poly bottle, or slice lunch meat or cheese with a common jackknife or husky "deer skinner" and you'll see why a thin, fixed-blade knife is so important.
Learn more about outdoor cooking utinsils by visiting our website: kitchenshop.com or visit us on facebook!
HandmadeKitchenAccessories
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BUSINESS BUILDER PACKAGES
$499.00$799.00$999.00
Go Local Get CompetitiveBe Seen & Heard
Business BuilderSolutions
Our Business Builder packages offer an affordable marketing solution for local businesses designed to deliver measurable results using a mix of effective digital advertising products.
Ask your account representative for more details.
SEARCH ENGINE MARKETING
Promote your products and grow your business in today’s considerably competitive marketplace with Search Engine Marketing (SEM). Using this powerful advertising medium your ads will be displayed alongside relevant search engine results pages such as Google or Bing using keyword bidding. Extend your advertising campaign through SEM to motivated
customers at the precise moment they’re ready to make a purchase.
$2.00/CPCBudget Based
$15.00
$90.00$140.00
$25.00/month
$400.00$300.00$150.00$150.00
$50.00$150.00
FacebookAdvertising
Social Presence Services
Development of Social Brand Pages
Domain AdsNewsfeed AdsSetup Fee
Social Posting (2x/week)Social Posting (4x/week)Social Software Plugin (Required for any social posting services)
Google+ Business PageFacebook Page BuildTwitter Account SetupFourSquare Account BuildFourSquare OfferEach Additional Social Page
SOCIAL MEDIA
REPUTATION MANAGEMENT
Take maximum control of how you are being seen online. In today’s digitally wired world, what people can see about you online is how they will form their opinion of your business and what
will influence their buying decisions - without even stepping foot through your door! Take charge of your online reputation with our suite of exclusive solutions.
Ask your account representative for more details.
$249.00$414.00$449.00
See accountrepresentative
Breaking Ground and Laying the FoundationBuilding the WallsApplying the Brick & Mortar
Mobile Friendly Site SetupLanding Page/Microsite DevelopmentCall Tracking
Reputation Management
Additional Options Available
Minimum 6 month commitment required. $150 setup feewaived. Discount available for 1st three months when you sign a contract.
BUSINESS MARKETING SOLUTIONS
DIGITALRATE CARDThe News Tribune and The Olympian connect you with your audience across multiple platforms and devices through our unique and innova-tive advertising solutions. We’ll help you create and effective strategy for your business by constructing personalized marketing campaigns suited to your unique business goals. Our dynamic suite of solutions put you front and center whether your digital plans include desktop, mobile, tablet or engaging video. Centralize and optimize your digital marketing campaigns with Display Advertising, Email Marketing, Reputation Management and more!
Effective Date: November 2015 | Advertising solutions brought to you by The News Tribune, The Olympian, Peninsula Gateway, Puyallup Herald and the NW GuardianSource Info: UCLA, 2012, Voltier Digital, 2012, Demand Metric, 2013