Download - Mufti 11
Group : Rakesh : 063Sachin :075Satyendra :077Sukhdev :078Samvit :079Sunil :081Kirtipal :094Ujjal :099Abhishek :100Varun B. :102Bodhee :107Varun V. : 111
Field Trip Retail Operations
About
Mufti – A word derived from colonial India’s armed forces-meaning casual dressing as opposed to wearing a uniform.
Its aims to satisfy customers whose tastes have moved beyond off the rack mentality and who want to make a fashion statement reflecting their own distinct persona.
Launched in 1998. Availability: PAN India 146 EBOs , over 500 MBO’s and also at
Westside, Shopper’s Stop ,Globus & Central, Gitanjali Lifestyle. Product Line: Mens Casual Wear Womens Line recently launched and available in selected
outlets
Retail Strategy: Casual Clothes, Non-uniform Day Target market
Age group: 18 to 30
Broadly defined: College goers, young professionals
Retail format
Stand alone
Big Retail chains : Westside, Shopper’s Stop ,Globus & Central, Gitanjali Lifestyle
Growth Strategy
Mufti Outlet @ City Center Nashik
Size of Store: 1300 Sq ft. No of Employees :3 (1 Manager ,2 salesmen) No of SKU’s : 1000-1100 Product Lines: Men's Casuals Monthly Sales Target :5-6 Lacs in INR. Timings: 11:00 a.m. – 9:30 p.m. Slack period : upto 5:00 p.m. Avg. Walk in /week :1000 Price Range: Rs. 499-5000.
Store Layout
FULL SHIRTS
STOCK ROOM CHANGE ROOMS
BILL COUNTER
JACKETS
T-SHIRTS
JEANS
HALF SHIRTS ENTRANCE
Procurement
Online system. 4 times a month. Goods returned if not sold
within 6 months. Additional orders at
managers discretion. Each shipment comprises of
100-200 pcs. Logistics: Third Party (VRL Logistics)
Merchandising Visual Merchandising Interior design by Mufti
representatives.Atmospherics: Casual atmosphere with bright
lighting. Western Music Mannequins, Wall Poster, BannersMerchandising Mix
Men’s Wear: Jeans, T shirts, Shirts,
Jackets
MarketingCampaigns
Credo Brand Marketing Front end face & back end infra. developed by
Joshi Management Consultancy. Print Ads in Leading Newspapers. Fashion Partner India International Model Hunt
2010. The IIFA Fashion Extravaganza, 2008 Organizes contests where winners get to meet the
Bachhan family.
Sales Promotions
SMS Alerts Gift Coupons Discount offers up to 40% thrice a year Advertisements in leading national as well local
newspapers
EX: ToI and Lokamat.
IT Applications
Ginesys POS
Suited for small retail outlets Manages Sales, Inventory ,Billing
procurement & Customer Info. Affordable Software Real time view of Inventory
Levels. Supports Customer loyalty prog. Sales tax Mgmt. Salesman commission system.