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GROUP 5
AAKASHDEEP AMEYAARIF EMILIAGERHARD GOUTHAMKUMARESAN MORTENOBULESU TOBIASUMESH
MANAGEMENT OF TECHNOLOGY AND INNOVATIONDESK RESEARCH PROJECT
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Notion Ink
Technology start-up founded in2009
Founders: six IITians and an MBAgraduate
Objective: Creating and globallymarketing the Adam Tablet
Why Notion Ink?
Recent Indian start up technologyfirm
Belief in Innovation and design
Can India become a product
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Innovative features of ADAM Tablet
The design of the Adam tabletis done in accordance with
mathematical philosophy likeGolden ratio
The processor is a power-saving NVidia Dual Core Tegra250 one and it has a sunlightfriendly screen with ambient lightsensors
DesignPhilosop
hy
Adam has a cylindricalcurvature which gives anergonomic grip
The 3 degree elevationoffers a viewing angle
Provides rotationalhousing for the swivelcamera
Curve
Screen surface is made of purematte glass which optimisesreflections and prevents
fingerprints
Frame is made of aircraft-grademagnesium and aluminium alloys(light but strong)
Textured plastic enhances thebeauty
Material
The 185 degree , 3.2 MPauto-focus , swivel cameraallows to click photos andcapture videos fromdifferent perspectives
The proprietary AutomaticView Rotation captures allphotos the right side up.
Camera
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Notion Ink vs iPad
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Design and Development Process
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Crowd-sourcing at Notion Ink
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Crowd-sourcing at Notion Ink
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Activity Systems Map
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Innovation Capabilities Audit Framework
Management of Technology and Innovation NOTION INK
BusinessInnovativeStrategy
Resource Availability
Understanding business
and technologicalenvironment
Understandingcompetitorsinnovative strategiesand industryevolution
Business structural andcultural context
Business Strategic
Management Capacity
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Innovative Capabilities Audit Framework
Resources Availability
Economic and humanresources low
Inadequate Investorfunding
Low fundingresponsible for severalissues at customer end
UnderstandingTechnologicalEnvironment
Overdose of tablets inIndian market
Tablet judged bycustomers based onsmart features
Indian tablets farepoorer to foreigncounter-parts
Strategic ManagementCapacity
Strategic partnershipswith several Technology
firms
Belief in Innovation with avision
Technology used as anenabler and humanresources prioritized
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Innovative Capabilities Audit Framework
Structural and Cultural Context
Started by fresh engineeringgraduates
Idea of Innovation based on
revolution and disruption
Little or no entrepreneurialexperience nor sufficient funds
Not many previous examples to goby
Disruption normally caused by new
firms; ones not exposed tostandards, principles and guidelines
Juggling with dual responsibilities
Understanding Competitors InnovativeStrategies
Intense competition
Price wars to control and capturemarket
Price- competitiveness and massavailability two key concerns formanufacturer success
Adam has higher price thancompetition and low marketpenetration
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Innovative Capabilities Audit Framework-Spider Chart
On a scale of 1-5 ; 5 being the highest rating
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Recommendation
Processes not formalized. Most knowledge is tacit. More
formalized (explicit) knowledge management processrequired going forward
Innovation-to-market (Sales and distribution) capabilitiesneeds to be strengthened
Innovation in customer support management
(Eg: Outsourcing/ establishing a separate division for thesetasks)
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THANK YOU
Management of Technology and InnovationNOTION INK