Download - MP Threadinar Opening Session
![Page 1: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/1.jpg)
![Page 2: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/2.jpg)
“Your Social Brand”Establishing, nurturing, monitoring and protecting your brand in a fast-
moving world
![Page 3: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/3.jpg)
![Page 4: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/4.jpg)
The World’s Most Successful Social Media Brand is……
![Page 5: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/5.jpg)
![Page 6: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/6.jpg)
A Major Presence on Twitter
![Page 7: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/7.jpg)
Leverages YouTube to Engage Fans
![Page 8: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/8.jpg)
And he’s huge on Facebook too
![Page 9: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/9.jpg)
facebook.com/justinbieber35.5M “Likes”
Bottom Line: Bieber Rules Social Media
youtube.com/justinbieber1.3M subscribers77M channel views357M videos watched
@justinbieber13.2M followers, featured on 525K lists
![Page 10: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/10.jpg)
Using Creativity and Humor to Sell Technology
![Page 11: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/11.jpg)
![Page 12: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/12.jpg)
A.J. Bombers: Home of Wisconsin’s Best Burgers
![Page 13: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/13.jpg)
Using Foursquare to Drive Check-ins…and Poutine Sales
![Page 14: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/14.jpg)
The Key Marketing Tool is Twitter
![Page 15: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/15.jpg)
“AJ Bombers was built by Twitter”
- Joe Sorge, owner, AJ Bombers
![Page 16: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/16.jpg)
![Page 17: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/17.jpg)
Gloria Huang, a Red Cross social media specialist
![Page 18: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/18.jpg)
![Page 19: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/19.jpg)
![Page 20: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/20.jpg)
![Page 21: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/21.jpg)
![Page 22: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/22.jpg)
LISTEN
![Page 23: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/23.jpg)
What’s Being Said About Our Company, Brands and Products?
![Page 24: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/24.jpg)
What’s Being Said About Our Company, Brands and Products?
What’s Being Said About the Competition?
![Page 25: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/25.jpg)
Where Are the Conversations Happening?
What’s Being Said About Our Company, Brands and Products?
What’s Being Said About the Competition?
![Page 26: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/26.jpg)
Monitoring
![Page 27: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/27.jpg)
Social Media Monitoring
TotalActivity
Geographic
Locations
Sentiment
Gender
Influencers
![Page 28: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/28.jpg)
Free Tools- No Cost- Readily Available- Good Way to Get Started
Premium Tools- Breath of coverage- Comprehensive databases- Accurate analysis- Customization- Support- Integration with CRM
systems and dashboards- Real-time engagement
![Page 29: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/29.jpg)
The Growing Role of Influence and Influencers
![Page 30: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/30.jpg)
How is Influence Defined?
“Influence is the ability to cause desirable and measurable actions and outcomes”
- Brian Solis
![Page 31: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/31.jpg)
Influence Tools
![Page 32: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/32.jpg)
![Page 33: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/33.jpg)
Not All Influencers Are the Same
![Page 34: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/34.jpg)
What About Social ROI?
![Page 35: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/35.jpg)
What are the
Metrics?
What’s Measur
ed?
How do you
measure?
Look at other
Marketing
Activities
• Leads• Sales• Brand Activity• Customer
Service• SEO
![Page 36: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/36.jpg)
• Leads• Sales• Brand Activity• Customer
Service• SEO
• # of Followers• # of Likes• Total Activity• Sentiment
What are the
Metrics?
What’s Measur
ed?
How do you
measure?
Look at other
Marketing
Activities
![Page 37: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/37.jpg)
• Klout• Kred• PeerIndex• Appinions• Sysomos
• Leads• Sales• Brand Activity• Customer
Service• SEO
• # of Followers• # of Likes• Total Activity• Sentiment
What are the
Metrics?
What’s Measur
ed?
How do you
measure?
Look at other
Marketing
Activities
![Page 38: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/38.jpg)
• Advertising• Direct Mail• Newsletters• Media
Relations
• Klout• Kred• PeerIndex• Appinions• Sysomos
• Leads• Sales• Brand Activity• Customer
Service• SEO
• # of Followers• # of Likes• Total Activity• Sentiment
What are the
Metrics?
What’s Measur
ed?
How do you
measure?
Look at other
Marketing
Activities
![Page 39: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/39.jpg)
“This is a restaurant built by social media. This is the only way we know it. We can't say what it would be
like without it.”- Joe Sorge, owner, A.J. Bombers Bar & Restaurant
“We don’t get a lot of pressure to justify [the return on investment]. [Social media] is a very important
customer-service element, and that’s enough for us.”- Rick Maynard, manager of public affairs, KFC
![Page 40: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/40.jpg)
Delivering Value the Three E’s
![Page 41: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/41.jpg)
Takeaways
1. Listen2. Pick Your Spots3. Be consistent and committed4. Be engaged5. Deliver value6. Remember: it’s about the customer, not you
![Page 42: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/42.jpg)
![Page 43: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/43.jpg)
2012 Social Media Forecast
![Page 44: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/44.jpg)
1. The Unstoppable Force
![Page 45: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/45.jpg)
![Page 46: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/46.jpg)
![Page 47: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/47.jpg)
![Page 48: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/48.jpg)
2. Branded Content Hubs
![Page 49: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/49.jpg)
3. Conversation is King
![Page 50: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/50.jpg)
4. Complete Integration
![Page 51: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/51.jpg)
5. Mobilize!
![Page 52: MP Threadinar Opening Session](https://reader034.vdocuments.us/reader034/viewer/2022051322/54539251af79590c308b55a2/html5/thumbnails/52.jpg)