Brochure | HP Retail Mobility
HP Business Mobility. Built for retail.
Move from the counter to your customer
Brochure | HP Retail Mobility
Mobility is changing everything.
47% of shoppers reported better experiences when store associates consulted mobile devices.3
The customer experience is paramount. By 2020, customer experience will overtake price and product as the key brand differentiator.2
Stories about these changes are everywhere. 70% of
American retailer Moosejaw’s transactions are completed
using mobile devices.1 Across the Atlantic, a leading
European retailer used HP mobile solutions to bring back-
office managers into customer-facing areas of the store,
letting them make timely decisions without the move
disrupting workflow.
Another European retailer, this one a department
store chain, used HP mobile solutions to enable their
associates to deliver more options in styles, sizes, and
similar products for their customers, increasing sales and
improving customer experience. All around the world,
mobility is changing the rules of retail, and customer
expectations are changing with them.
2
90% of retail transactions are still completed in-store, and 50% of customers expect product offerings to
be consistent across all channels.4
Brochure | HP Retail Mobility
What can mobility do for you?Industry-leading retailers are giving associates and managers mobile tools to keep their employees active and informed about
products and inventory—which keeps customers coming back. Mobility is bridging the gap between the digital and physical retail
experience; mobility can revolutionize—and improve—customer satisfaction with a richer, more convenient, personalized experience.
Brochure | HP Retail Mobility
3
Keep your managers up-to-date—Access real-time
store information and perform workforce and inventory
management tasks on the sales floor.
Assisted selling—Empower associates with tools
that help them deliver better information to customers
without leaving the customer’s side.
Enable your associates—Give staff the ability to
view product demonstrations and training content
during non-peak times to better serve consumers.
Create an endless aisle—Sales associates can place
customer orders for products that are not available in
the store.
Help customers help themselves—Enable customers
to check in via a self-service portal, creating a record
of wait times and other elements that can affect
customer satisfaction.
Complete the transaction at the point of decision—Sales associates can scan items and complete purchase
transactions on the sales floor.
Brochure | HP Retail Mobility
The reset retail’s been waiting for.Mobility is bringing new possibilities to every level of the retail experience.
It gives you greater flexibility in store layout, allowing you to completely change
your store’s displays without worrying about disrupting the shopping process.
Mobility enables associates to assist customers more quickly and effectively
than ever before, and giving them the ability to complete purchases anywhere
in the store drastically changes the checkout process, reducing wait times and
improving the customer experience. The future of the retail experience is here,
and mobility is making it happen.
But innovation and stability must go hand-in-hand. HP’s purpose-built mobile
devices are well equipped against potential risks, with built-in security systems
courtesy of the HP Client Security suite that keeps your customer’s data secure.
HP’s mobile solutions were built with the new retail landscape in mind.
“To improve is to change; To be perfect is to change often.”8
- Winston Churchill
Customers need convenience. 44% of customers expect store associates to be able to place an online order for home delivery, on the spot, for out-of-
stock items. 24% want to buy without going to the cash register.5
Expectations are higher than ever. Half of all customers expect employees to be able to instantly check store inventory if the shelf is empty, and two-
thirds want store employees to be more helpful.6
Long lines are on the way out. The average customer will leave a store after six minutes in line, and 56% are less likely to return after spending too much
time waiting.7
4
Brochure | HP Retail Mobility
HP can make it happen. What mobile means for...
Store Operations
HP mobile devices
empower sales
associates and deliver
flexibility in POS “footprint”
and placement.
IT
HP can deliver superior data
security in a retail environment,
as well as enable IT to more
easily configure, deploy, and
support mobility.
Marketing
HP can help you increase
in-store sales and
differentiate your brand.
Sales Associates
Mobile options let staff
study product information
during slow hours and
keep customers engaged
and informed when
business is heavy.
Your Customers
Informed and empowered
employees and quick
checkouts mean
customers enjoy faster,
easier shopping.
Store Managers
HP’s retail mobility solutions
can bring business-critical
reports, dashboards, and
other information to the
shop floor, allowing you
to make timely decisions
without being tied to the
back-office PC.
HP has significantly invested in retail—HP’s
portfolio has grown from a single product in
2003 to a broad spectrum of solutions for large
enterprises and SMBs.
Excellence in retail-focused development and services—In addition to the testing and
design work HP does on its portfolio of products,
HP delivers innovation and thought leadership
through HP Labs and Enterprise Services
specifically for retail.
Complementary offerings—HP offers retail
jacket and case options, as well as dock options,
that enable you to gain the functionality you need
in order to deliver on your brand promise.
Commercial solution—HP offers a commercial
solution built specifically for a dynamic retail
environment with integrated features like a
barcode scanner and a magnetic stripe reader that
enable key functionalities.
Built-in security—HP’s comprehensive set of
security features help you repel an ever-evolving
world of threats with multiple layers of protection
to cover every entry point—from the BIOS and
hard drive to your software.
5
Brochure | HP Retail Mobility
The future of retail is at your fingertips.
Mobile solutions built for retail.HP Pro Tablet Mobile Retail Solution—Combines the power and performance of the HP Pro Tablet 608 with the flexible payment enablement capabilities of the HP Retail Case 8.
HP MX10 Retail Solution9 with Windows 10 Pro—Allows for easy transition from a fixed POS to a mobile service and back with the HP Retail Expansion Dock.
HP Retail Jacket for ElitePad—Offers an integrated barcode scanner, a magnetic stripe card reader, an attachable hand strap, and optional second battery life.
HP Retail Case for ElitePad—A retail case that makes mobile payment simple with the attached PIN pad.
HP TX1 POS Solution with Windows 10 Pro—Take care of customers and your business with a tablet-based register that’s ready to go the instant you open the box.
HP BIOSphere—Industry-leading firmware ecosystem automates data protection and manageability.
HP Client Security—Offers a broad selection of powerful security solutions designed to outpace today’s cyber threats to your data, devices, and identity.
HP Client Management—Helps reduce the complexity and cost of managing commercial PCs through client management software.
HP PPS Services—Gets your mobile solutions up and running with HP’s image and application loading, as well as installation services.
HP Touchpoint Manager10—A manageability solution that offers enterprise-grade manageability in an easy-to-use app.
Get started today. To learn more about HP’s retail mobility solutions,
and how they can enhance and improve the
shopping experience for customers and employees
alike, please visit: http://hp.com/go/businessmobility
Sign up for updates
Equip your staff to be their best, not just do their best,
whether on the store floor or behind the counter.
Create a flexible store that provides customers with
a fast, simple retail experience. Don’t force your
employees to adopt outdated standards—give them
solutions that meet their needs.
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© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
4AA6-1254ENW, August 2015
Brochure | HP Retail Mobility
1: https://econsultancy.com/blog/63446-10-inspiring-uses-of-mobile-in-retail/ 2: ‘Customers 2020’, Walker Information, 2015.3: Motorola Solutions Shopping Study. 4: “Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap.” Thought Leadership Paper (2014). Print. 5: HP Retailer Research 2015, Mobile Retail (Retail Week, 2014).6: Mobile Retail (Retail Week, 2014), EKN 2014.7: HP Retailer Research 2015.8: Winston Churchill, “His complete speeches, 1897-1963”, edited by Robert Rhodes James, Chelsea House ed., vol. 4 (1922-1928), p. 3706. Lors d’un débat avec Philipp Snowden, chancelier de l’Echiquier, à propos des droits de douane sur la soie.9: For DTS patents, see http://patents.dts.com. Manufactured under license from DTS Licensing Limited. DTS, the Symbol, & DTS and the Symbol together are registered trademarks, and DTS Sound+ is a trademark of DTS, Inc. © DTS, Inc. All Rights Reserved.10: HP Touchpoint Manager requires purchase of a subscription and supports Android™, iOS and Windows operating systems and PCs, notebooks, tablets and smartphones from various manufacturers. Not available in all countries see www.hp.com/touchpoint for availability information. Out-of-band HP only Wipe, Lock, Unlock and reporting of BIOS boot error codes is planned to be available on select HP EliteBooks and requires an internet connection, Intel® vPro™ technology and functions in S3/Sleep, S4/Hibernate and S5/Soft Off power states. SATA drives are wiped. The remote wipe of Self Encrypting Drives that have hardware encryption active is not supported.