COMPETITIVENESS
1. Micro or Firm Level- compete, grow, profitable- meet requirements of an open
market (domestic/overseas)
2. Macro (Country ) Level- produces goods services- expands employment
opportunities/raises living standards of people
NATIONAL COMPETITIVENESS COUNCIL (NCC)
1. Created at the behest of the private sector
2. Public-Private Partnership on Philippine Competitiveness , EO 571, October 2006
3. Competitive Philippines; instill a culture of excellence; bridge unemployment gap, reduce poverty.
www.competitive.org.ph
The Philippines
�92.23 million Population�Literacy Rate:
•Basic – 93.4% •Functional – 84.1%
�Workforce: 64.6% (60,562,000)�Strategically located in the Asia Pacific
The Challenges and Opportunities
� Globalization - domestic market is open- global market is open
� Market niche - cannot produce for all
- cannot compete against all
� Quality - products
- service
� Competitive Positioning
-value for price
The Challenges and Opportunities
� Domestic Market
� Infrastructure (hard/soft)
� Logistics
� Utilities (power, communications,etc.)
� Labor (job mismatch)
� Implementation and Execution
� Public sector
� Private sector
Competitiveness at Macro-Micro level
� Globalization – WTO policies, Philippine position
� Focus on eight sunrise industries (domestic and international policies)
� Market niche
� LGU level (not only National Govt.)
� Quality
� Productivity of the firm (CIC,PQA)
� Research and Development
Competitiveness at Macro-Micro level
� Competitive Positioning
� Value for money (price not the only consideration)
� Domestic market
� Eight Sunrise industries to improve Philippine brand
� Infrastructure
� Economic corridors
� Financing (equitably distributed; less pawnshop mentality)
� Implementation and execution
� Level playing field
� More business, more employment
The Eight Sunrise Industries
� Agribusiness
� Electronics
� Health and Wellness including Retirement
� Info Tech/Business Process Outsourcing (IT/BPO)
� Logistics with Value Added Services
� Manufacturing (Shipbuilding and repair)
� Mining
� Tourism
Achieving Competitiveness at Micro-Level
� Take initiative . Be Proactive.
� Be Creative and Dynamic.
� Productivity is the Key.
� Share Best Practices.
� Be Customer-oriented.
� Be part of the industry.
� Find your niche.
� Know INCOTERM (International Commercial
Terms)
Strategic Planning
Leadership Customer &Market Focus
ProcessManagement
Human Resources
Information Analysis