Download - More Than Poking Media Relations
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MORE THAN POKING …
How Facebook and other social media are impacting media relations
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WHAT IS SOCIAL MEDIA?
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WHO USES IT?
Facebook 200 Million active users Fastest growing demographic:
(age)______________ Twitter
Grew 1328% from February 2008-2009 Most users are: (gender)_________________
YouTube 100 Million UNIQUE viewers in the US Average viewer watches (number)_____ videos
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Personal Pages: Not for business applications Time to clean up: before interviews Can help prospective employers get a sense of
who you are Live stream news feed takes a page from Twitter
to provide constant information about your contacts
Vanity URLs coming this weekend (June 13th)
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Group pages Business
applications Short term Causes/Events “Friendable” Discussions
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FACEBOOK Fan Pages
Indexable: SEO Can’t “friend” like a
group page, but easier to find fans now
Changes to Facebook make Fan pages act much more like personal pages, which can help businesses
Public Profiles Guide:http://
www.facebook.com/FacebookPages
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FACEBOOK ADAPTS
Facebook Connect Potential to change
the way people interact with social media
More opportunities to make one profile and that serve as your personal brand across all channels
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Microblogging: 140 Characters at a time
Ashton Kutcher: Race to 1 million
Oprah effect Retention rate could
be an issue.
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How to find what you’re looking for: @ replies # hashtag Twitter communites
like Twittermoms Twello Search.twitter.com Wefollow.com Twittercounter
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How to harness it: Drive traffic to a
Web site or blog Raise awareness Offer giveaways Respond to
consumer complaints
Fast breaking news Fundraising
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PITCHING VIA TWITTER
Some journalists welcome the brevity of a 140 character pitch, but not all.
Use link shorteners like tinyurl or bit.ly to direct media contact to more info.
Offer more than just spammy pitches – engage contact in conversation, build your relationship
Rule of thumb: 3 to 1
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MEDIA ON TWITTER
www.mediaontwitter.com
Eleven countries Rick Sanchez Cision offers Twitter
handles
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SOCIAL MEDIA: CONNECTS
LinkedIn Create a business
profile for yourself Join groups of target
media (writers/editors)
LinkedIn expert answers
Follow your media contacts from pub to pub via LinkedIn
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SOCIAL MEDIA: BLOGS Many journalists have web
duties, in addition to fewer staff members to enterprise stories
Connect with reporters, columnists via their blogs: use comments to engage them, position yourself as source
Use links to your site in comments to promote your organization (sparingly)
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MEDIA RELATIONS: MORE THAN PITCHING
Use social media to give your organization or cause depth, show engagement
Create groundswell, grassroots numbers via social media to put your story on media’s radar
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FOR MORE INFORMATION
www.twitter.com/stephskordas
www.linkedin.com/in/stephanieskordas