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More than auditing: Behavior change and
lasting impacts
Jeff SteubenAlliance to Save Energy staff
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Session Overview
• Welcome & Introductions
• Brief overview of community-based social
marketing
• Strategies & case studies from UCSD’s
energy assessments
• Q&A
• Recap, lessons learned
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A brief overview of CBSM
Community Based Social Marketing (CBSM) www.cbsm.com
Tools of Behavior Change:
Commitment
Prompts
Norms
Incentives
Combine multiple behavior change tools for success!
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Behavior change tool #1
Obtain Commitment
Seek commitment to an initial small request
Chose written commitment over verbal
commitment
Ask for public commitments
Seek commitments from groups
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Behavior change tool #2
Use Prompts
Help them remember to do the right thing!
Make the prompt noticeable
Make the prompt self-explanatory
Proper positioning of prompt is critical
Prompts should encourage positive
behavior rather than avoid harmful actions
Example: Switch Plate Stickers
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Behavior change tool #3
Norms
If we observe members of our community
acting sustainably, we are more likely to
do the same!
Make the norm noticeable
Use personal contacts to
reinforce norms
Use norms to encourage people to
engage in positive behaviors rather
than avoid harmful actions
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Behavior change tool #4
Incentives
Pair incentive with the behavior
Reward positive behavior
Make the incentive visible
Consider ‘soft’ incentives –
social approval
Example: Hold awards dinner for
top savers (and publicize)
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Re
cap
Four behavior change tools
1. Commitments
2. Prompts
3. Norms
4. Incentives
Use to create effective behavior change in your
energy audit campaigns
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UC San Diego’s Energy Assessment Follow-Up Practices
Amina Ahmad & Jennifer HullUCSD Green Campus Interns
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UCSD Green Campus Team
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List of Completed and Ongoing Assessments
Human Resource Office EA (July 2009)
Sixth College Administration GC² Assessment (August 2009)
Geisel Science and Engineering Library EA (October 2009)
Engineering Building-1 EA Follow-up (November 2009)
Muir College EA Follow-up (January 2010)
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Basic Energy Assessment Process
1) Consultation Meeting
2) Behavioral Survey
3) Walk-through
4) Report
5) Presentation
6) Follow-Up Assessment
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• kWh – kilowatt hour
• Plug Load – energy usage while appliance is on
• Phantom Load – energy usage while appliance is off
• Foot Candle – one lumen per square foot
• GPM – gallons per minute
• GPF – gallons per flush
Some Terms We Use
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• Green Building Certification (LEED)
• Other areas of sustainability
• Regional Credits
• Purchasing
• Importance of water conservation
• Level 2 Drought Alert in California
• Campus Sustainability Plan
• Zero Waste
Expansion of Our Assessment Process
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• Previously:
• Main focus on energy including:
• Phantom Loads
• Efficient lighting
• Powersave feature
• EnergyStar appliances
• Other areas:
• Recycling
How the Energy Assessment Process Has Evolved
• Current Process – additionally includes:
• Other areas:
• Water
• Purchasing
• Waste
• Behavior and Education
• Transportation
• Food
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• Following expansion
• Increased time commitment
• Intern Response
• Developed excel sheet
• Programmed to make calculations
• Time efficient & user-friendly mean of making calculations
Response to Assessment Development
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Walk Through Pictures
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The Original Energy Assessment Survey
Used to primarily understand behavior
Areas covered –energy, lighting, thermal comfort, waste, purchasing, food, transportation, etc.
Created using
“Google Spreadsheets”
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Co
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Why We Started Follow-Ups?
Expanded metric tracking
We can compare original with follow-up findings
To see how effective our reports & presentations are
Influence behavioral changes
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Follow-up: Energy Assessment Survey
Behavior-related
Focus survey on improvement
Consider findings from original report
Currently include questions used for original energy assessments
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Follow-up: Energy Assessment Survey Example
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• All magnetic ballasts were changed to electronic
• Fridge was changed to a more efficient model
Follow-up: Findings of the Engineering-1 Bldg
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• Lights were reduced to half lighting / signage
• About 50% of paper products were made up of 30% recycled material
Follow-up: Findings of Muir College
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Include suggestions based on the follow up behavioral survey
The other areas of sustainability
Write out potential savings
Re-include changes that haven’t been made in the follow up report
Follow-up: Suggestions to Occupants
greencampus.ucsd.edu
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Carefully consider original report
Talk to previous contacts involved with the original energy assessment
Follow-up: Improvements in Our Process
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Clearly explain findings
Include pictures of the building
Praise ongoing efforts
Suggest changes that are easy to understand
Show potential savings for specific savings (money, kWh, and lbs. CO2)
Follow-up: Effective Presentations
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Thank You…
Fellow UC San Diego Green Campus interns
Michelle Perez, UCSD Operational Sustainability Analyst
Dave Weil, UCSD Director of Building Commissioning and Sustainability
Jeff Steuben, Program Associate, Alliance to Save Energy
Renee LaFrenz, Green Campus Program Manager, Alliance to Save Energy
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The Green Campus Program at UC San Diego
Website: greencampus.ucsd.edu
Email: [email protected]
Presenters:
Amina Ahmad – [email protected]
Jennifer Hull – [email protected]