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NATURAL SCIENCE FOR A MANS SKIN
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section tenten
The VITRU range
Introduction
Products
Treatments
NATURAL SCIENCE FOR A MANS SKIN
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NATURAL SCIENCE FOR A MANS SKIN
VITRU will care for, enhance and energise the skin.The range contains nine home care products and
three professional products, all formulated withcutting edge technology and the purest ingredients.
The home care products are presented in state-of-the-
art hygienic dispensing systems which will delighteven the most discerning customer.
The VITRU range has been specially designedto fight the effects of:
FatigueStress and irritation
Environmental pollution
Dehydration
The VITRU range is an exciting
combination of 12 products designed
for men to combat the everyday
stresses caused by working long
hours, late nights and urban pollution.
a complete range dedicatedspecifically for the everydayneeds of men
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Skin fatigue means a reduction in
collagen production and cell renewal.
The consequence; dull, sagging skin.
Our Multi Mineral Complex of
magnesium, copper and zinc provides
an energy charge to restore vitality,
freshness and tone.
Ginseng has been used in Chinesemedicine for thousands of years and is
known to have adaptogenic properties.
Adaptogenic herbs help the body cope
with stress by boosting cell recovery.
Siberian Ginseng is also rich in
polysaccharides and glycoproteins and
works to smooth fine surface lines.
The amino acid Hydroxyproline
stimulates the contraction of collagen
fibres and helps to reinforce and protect
the skins structure resulting in smoother,
lifted skin. In addition, our Marine
Magnesium Complex helps to inhibit thefine muscle contractions which cause
expression lines.
result skin appears vital,smooth and lifted
strategy for fighting skin
stress and irritationShaving forcibly scrapes away the skinssurface lipids and cells. The average beardgrows 2mm per day, so for most menshaving is a daily necessity. Add alcoholbased aftershaves and environmentalconditions and the result is irritated skin 24/7.The skin cells can over-react to repeated stresses such as shaving.
We have incorporated a Marine Peptide to influence the skinsneuromediators. Reactions are subdued and the skin becomes calm,
redness and inflammation are reduced.
Both Aloe Vera and Allantoin are renowned in their treatment of
irritated skin. Allantoin is often used to help heal wounds and
stimulate the growth of healthy tissue. Aloe Vera is used to treat
burns, help ease pain and reduce inflammation.
NATURAL SCIENCE FOR YOUR SKIN
strategy for fighting skin fatigueLate nights and long working hours impact heavilyupon the condition of mens skin which requires energy
to maintain its vital functions such as immuneprotection and cell renewal. As our bodies sufferfatigue, so does our skin.
A sense of calm and well being inside
and out helps to present a well-groomed,confident image to the world. The act of
massaging product into the skin triggers
pleasure molecules called B-endorphins.
Our Juniper Extract, rich in phytosterols,
polyphenols and flavonoids in
application, helps to boost natural
endorphins to soothe and comfort the
skin.
result skin appears calmand well groomed
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strategy to fight dehydrationDaily shaving, poor cleansing and climatic conditions can all help todamage the skins hydrolipidic film. This film functions as a barrier. It
is the first line of defence against aggressors. When the film is
weakened or damaged the skin is more susceptible to infection or
irritation and the skin becomes dry. Dry, flaky skin has lost the ability
to maintain moisture. Lipids are the skins own survival kit; they ensure
that the skin is kept well moisturised. It is vital to keep a good level of
lipids in the skin.
We have selected Blackcurrant Seed Oil which is particularly high in
Oleic, Linoleic and Linolenic essential fatty acids. Part of the lipid layer,
essential fatty acids help to maintain the suppleness of the skin. Our
pure Phyto Squalane; derived from olives, has a natural affinity to the
skin and helps to prevent trans-epidermal water loss.
Sodium Hyaluronate and Polysaccharides are natural sugars found in
the extra-cellular matrix - they help hold and retain water in the skin.
result skin is hydrated, feels soft andcomfortable.
strategy to fight the
effects of environmentalpollutionA mans skin comes into daily contact with many
aggressions, UV rays, wind, cold, urban grime and smoke
filled atmospheres. Many of these aggressors generate
free radicals, which can affect the performance of the skins
vital functions. Others promote the growth of bacteria
harmful to the skins hydrolipidic film.
Hawthorn Extract has anti-microbial properties which
provide the skin with protection against harmful bacteria;
encouraging healthy skin.
Vitamins C, E and Juniper Extract - which is high in
polyphenols - work synergistically together to fight free
radicals. Our Pongamia Extract contains an active
compound which helps to protect the skin against UV rays,
particularly UVA. It is also an excellent antioxidant.
result skin is protected
NATURAL SCIENCE FOR YOUR SKIN
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Fresh Wash
cleanse
A lightly foaming facial wash providing efficient cleansing
without drying the skin. It balances the hydrolipidic film
by regulating sebum and controlling bacteria. This wash
has a mild biological exfoliation effect to brighten the
skin. The Multi Mineral Complex of magnesium, copper
and zinc provides an energy charge to restore skin vitality
and freshness. Also helps to soften and lift facial hair for
trouble-free shaving.
A refreshing kick-start to the day.
NATURAL SCIENCE FOR A MANS SKIN
skin type/skin concern Male Skin
Fatigue, stress and irritation, environmental pollution, dehydration
active ingredients Multi Mineral Complex;
Papaya Enzymes;Hawthorn, Juniper, Ginseng, Soapwort Extracts.
product benefits Efficient cleansing without drying.
Combats the effects of environmental pollution.
Combats skin fatigue.
directions Apply sufficient amount of product to the face, neck and shoulders.
Add warm water to activate the natural foaming agent and massagewell to cleanse the skin.
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New Skin Scrub
exfoliate
This micro scrub combines mechanical and biological
exfoliation methods to cleanse and refine the surface
texture of the skin. It helps to stimulate cell renewal;
smoothing and brightening the skin. The Multi Mineral
Complex of magnesium, copper and zinc provides an
energy charge to restore skin vitality and freshness. The
scrub also helps to soften and lift facial hair for trouble-free
shaving. It provides an immediate healthy new skin effect.
NATURAL SCIENCE FOR A MANS SKIN
skin type/skin concern Male Skin
Fatigue, stress and irritation, environmental pollution, dehydration
active ingredients Micro-fine particles of Diatomaceous Earth;
Papaya Enzymes;Multi Mineral Complex;
Juniper Extract;
Polysaccharides;
Shea Butter;
Panthenol.
product benefits Refines the texture of the skin and stimulates cell renewal.
Combats skin fatigue and dehydration.
Combats the effects of environmental pollution.
directions Massage onto a slightly damp face and neck rinsing off with sponges
or towelling mitts.
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Comfort Shave
shave
The luxurious, creamy consistency of this product allows
the razor to glide easily over the skin. The product is
enriched with conditioning actives to calm shaving rash
and help prevent inflammation. Phyto Squalane, Jojoba
and Blackcurrant Seed Oils help to restore the skins
natural moisture balance. Juniper Extract, in application,
helps to boost natural endorphins to soothe the skin.
Pure skin comfort!
NATURAL SCIENCE FOR A MANS SKIN
skin type/skin concern Male Skin
Fatigue, stress and irritation, environmental pollution, dehydration
active ingredients Allantoin;
Aloe Vera;Phyto Squalane;
Jojoba, Blackcurrant Seed Oils;
Juniper Extract;
Multi Mineral Complex;
Vitamin E;
Panthenol.
product benefits Combats skin stress and irritation.
Combats dehydration.
Provides an easy, comfortable shave.
directions Massage into a wet beard and, for best results, leave for one minute
to soften the hair.
Shave in the direction of hair growth.
Rinse razor regularly.
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This product transforms in water to an opaque gel with a
light foam to allow more blade control. It also balances the
hydrolipidic film by regulating sebum and controlling
bacteria. The Multi Mineral Complex of magnesium, copper
and zinc provides an energy charge to restore skin vitality
and freshness. A multi-purpose product that also cleans the
skin. This gel provides a close, refreshing shave.
NATURAL SCIENCE FOR A MANS SKIN
Fresh Shave
shave
skin type/skin concern Male Skin
Fatigue, stress and irritation, environmental pollution, dehydration
active ingredients Multi Mineral Complex;
Papaya Enzymes;Hawthorn, Juniper, Ginseng, Soapwort Extracts.
product benefits Combats skin fatigue.
Combats the effects of environmental pollution.
Provides a razor-sharp finish.
directions Massage into a wet beard and, for best results, leave for one minute
to soften the hair.Shave in the direction of hair growth.
Rinse razor regularly.
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NATURAL SCIENCE FOR A MANS SKIN
This shaving oil has a light texture for friction-free
shaving. The oil emulsifies with warm water which
makes cleaning the razor effortless. Aloe Extract,
renowned for its healing properties will help to reduce
inflammation. Cottonseed Extract soothes and
conditions the skin. Vitamin E acts as an antioxidant.
A quick shaving solution for an active life.
No mess. No fuss. No burn.
shave
Slick Shave
skin type/skin concern Male Skin
Fatigue, stress and irritation, environmental pollution, dehydration
active ingredients Linseed Extract;
Oat Extract;Yoghurt Extract.
product benefits Combats dehydration.
Combats the effects of environmental pollution.
A quick, mess-free shaving solution.
Protects the skin against razor burn.
directions Apply two or three pumps into wet hands and massage into a wetbeard.
For best results, leave for one minute to soften.
Shave in direction of hair growth.
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NATURAL SCIENCE FOR A MANS SKIN
This balm contains a Marine Peptide which
calms the inflammation and reddening caused
by shaving. The product promotes the healing
of nicks and scratches.
Soothes away the effects of irritation and stress.
moisturise
Skin Salvage
skin type/skin concern Male Skin
Fatigue, stress and irritation, environmental pollution, dehydration
active ingredients Marine Peptide;
Blackcurrant Seed Oil;Polysaccharides;
Sodium Hyaluronate;
Allantoin;
Liquorice Extract;
Bisabolol;
Vitamin E.
product benefits Combats skin stress and irritation.
Combats dehydration.
Improves the skins barrier function.
directions Smooth two or three pumps onto the face and neck.
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NATURAL SCIENCE FOR A MANS SKIN
This advanced lotion has been formulated to help combat
skin ageing. The product has a light texture designed for
mens skin. It tackles fatigue by providing an energy
charge to restore vitality, freshness and tone. High
performance ingredients work to smooth and lift the skin.
Irritation and stress are soothed by boosting natural
endorphins during application. This lotion improves the
skins barrier function and helps provide protection from
the effects of environmental pollution.When life demands more, this product performs.
moisturise
Age Combat
skin type/skin concern Male Skin
Fatigue, stress and irritation, environmental pollution, dehydration
active ingredients Multi Mineral Complex;
Amino Acid Hydroxyproline;Marine Magnesium;
Siberian Ginseng;
Juniper and Pongamia Extracts;
Blackcurrant Seed Oil;
Sodium Hyaluronate;
Panthenol and Vitamins C, A and E.
product benefits Combats skin ageing, fatigue and dehydration.
Combats stress and irritation.
Combats the effects of environmental pollution.
directions Smooth two or three pumps onto the face and neck.
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NATURAL SCIENCE FOR A MANS SKIN
A quick fix that provides relief from the burning rashes
caused by shaving. Allantoin is renowned for its ability to
heal wounds. The anti-bacterial actions of Salicylic Acid and
Witch Hazel work to heal nicks and blemishes. Papaya
Enzymes and Fruit Acids help free painful in-growing hairs.
Hawthorn Extract provides the skin with protection against
harmful bacteria.
specialised
Quick Fix
skin type/skin concern Male Skin
Fatigue, stress and irritation, environmental pollution, dehydration
active ingredients Allantoin;
Salicylic Acid;Witch Hazel and Camphor;
Papaya Enzymes;
Fruit Acids;Hawthorn Extract.
product benefits Combats the effects of environmental pollution.
A quick-fix for shaving rashes, nicks and blemishes.
Prevents in-growing hairs.
directions Shake before use and apply one pump to affected areas.
Repeated application is advisable on blemishes.
Can be used on a regular basis to help prevent in-growing hairs.
An initial stinging sensation may be experienced.
Not suitable for use on peeling or irritated skin.
Avoid contact with the eyes.
Keep out of the reach of children.
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NATURAL SCIENCE FOR A MANS SKIN
A light textured gel designed to energise the eye area.
Aloe Vera works to cool aching eyes. Arnica Extract helps
to reduce puffiness and dark circles. The Multi Mineral
Complex of magnesium, copper and zinc provides an
energy charge to restore skin vitality, freshness and tone.
Ginseng smoothes fine surface lines and Marine
Magnesium helps to relax expression lines. Skin appears
vital, smooth and lifted.
specialised
Vital Eye Gel
skin type/skin concern Male Skin
Fatigue, stress and irritation, environmental pollution, dehydration
active ingredients Aloe Vera;
Arnica;Multi Mineral Complex;
Juniper Extract, Siberian Ginseng
Extract;
Marine Magnesium;
Polysaccarides;Sodium Hyaluronate
Panthenol and Vitamin C.
product benefits Combats skin fatigue, stress and irritation.
Combats dehydration and the effects of environmental pollution.
Provides a decongesting, smoothing and lifting action.
directions One pump for both eyes.
Apply with fingertip around the eye socket avoiding the eyelid.
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NATURAL SCIENCE FOR A MANS SKIN
Provides a balancing treatment and a lightmassage medium for the face, neck and shoulders.The oil calms the irritation and inflammation caused
by shaving. It restores the skins natural moisturebalance and improves the skins barrier function.
Exclusively for professional use only.
specialised
Vitru Facial Oil
skin type/skin concern Male Skin
Fatigue, stress and irritation, environmental pollution, dehydration
active ingredients Coconut, Calendula, Apricot
Seed, Jojoba, Blackcurrant Seed
Oils;
Squalane;
Aloe Vera Extract;
Cotton Extract;
Vitamin A;Vitamin E.
product benefits Combats skin stress and irritation.
Combats dehydration.
Improves the skins barrier function.
directions Smooth the oil onto the treatment area and massage well.
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NATURAL SCIENCE FOR A MANS SKIN
Designed to energise a tired mind and body. This gel
instantly cools and soothes an aching body to leave it feeling
full of vitality. Aloe Vera works to cool down the skin.
The Multi Mineral Complex of magnesium, copper and zinc
provides an energy charge to restore skin vitality, freshness
and tone. Arnica Extract has often been used in the treatment
of bruising, wounds and inflammation. Juniper Extract, in
application, helps to boost natural endorphins to soothe the
skin. Menthol and Camphor provide an icy cold sensation toawaken the senses. Suitable for massage and after sports.
body
Energy Rub
skin type/skin concern Male Skin
Fatigue, stress and irritation, environmental pollution, dehydration
active ingredients Aloe Vera;
Juniper Extract;Arnica;
Witch Hazel;
Multi Mineral Complex;
Panthenol;
Menthol Camphor.
product benefits Combats skin fatigue.
Cools and soothes aching muscles.
directions Smooth the gel onto the treatment area and massage well.
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NATURAL SCIENCE FOR A MANS SKIN
Rosewood Reviving Mist
body
An energising toning mist for the face
and body containing a refreshing
blend of essential oils including
sandalwood, lemon and petitgrain.
skin type/skin concern All skin types.
active ingredients Essential oils of sandalwood, lemon, petitgrain, clary sage, geranium,
clove, amyris, armoise and rosewood;
De-ionised water.
product benefits This energising mist will hydrate, revitalise and gently perfume the
skin.
It will leave the skin feeling fresh and uplifted.
directions This unique preparation can be used whenever you need a pick-me-up.
Spray all over after sports, swimming, travelling or simply to refresh andmoisturise the skin after a bath or shower.
Men may use this product instead of an after-shave as it will tighten thepores without irritating the skin.
For salon use, this product is pleasant to use at the end of a facial routine.
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Body Wash
body
This body wash is formulated with naturally
derived mild foaming agents to gently
cleanse the skin. Soapwort extract provides
a delicate lather whilst conditioners derived
from natural honey help to both soften and
nourish the skin. Grapefruit, lemon,
bergamot and lemongrass essential oils
provide revitalising and stimulating aromas.
NATURAL SCIENCE FOR A MANS SKIN
skin type/skin concern All skin types.
active ingredients Mild foaming agents;
Extract of common soapwort;
Natural honey derivative;Essential oils of grapefruit, lemon, bergamot, lemongrass and
rosewood.
product benefits This body wash leaves the skin feeling fresh, clean and hydrated.
directions Moisten skin with warm water.
Massage Body Wash onto the body using the hands, flannel or a
sponge.
Rinse thoroughly with warm water.
Use in the bath or shower as an alternative to soap.
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Shampoo
body
A daily shampoo which gently
cleanses the hair, leaving it looking
refreshed and healthy.
NATURAL SCIENCE FOR A MANS SKIN
skin type/skin concern All skin types.
active ingredients Decyl glucoside (naturally derived surfactant);
Glycerin;
Panthenol;Essential oils of lemon, grapefruit, bergamot, orange, mandarin, clary
sage and violet leaf.
product benefits The naturally derived surfactant gently cleanses the hair without
drying.
Panthenol and glycerin help to soften and condition.
With refreshing and uplifting aromas of lemon, grapefruit, bergamot,
orange, mandarin, clary sage and violet leaf essential oils.
SLS, SLES and Paraben free.
directions Apply a good amount to wet hair, lather and rinse thoroughly.
Avoid contact with the eyes. If contact occurs rinse with water.
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NATURAL SCIENCE FOR A MANS SKIN
mask
Vitru Smoothing Algae Mask
With minerals and trace elements this seaweed mask lifts
and revitalises the skin. Both Aloe Vera and Allantoin are
renowned in their treatment of irritated skin. Allantoin is
often used to help heal wounds and stimulate the growth
of healthy tissue. Aloe Vera is used to treat burns, help
ease pain and reduce inflammation.
Cotton Seed Extract soothes and conditions the skin.
Marine Magnesium helps relax expression lines.
Skin appears vital, smooth and lifted.Exclusively for professional use.
skin type/skin concern Male Skin
Fatigue, stress and irritation, environmental pollution, dehydration
active ingredients Seaweed;
Marine Magnesium Complex;Multi Mineral Complex;
Allantoin;
Rutin;
Aloe Vera Extract;
Cotton Extract.
product benefits Combats skin stress and irritation.
Combats skin fatigue.
Provides a smoothing, lifting action.
directions See the following treatment pages for details on mixing and applying
the Algae Mask.
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NATURAL SCIENCE FOR A MANS SKIN
VITRU Complete Treatment
STEP 1 CLEANSE & EXFOLIATE Eye Lotion
Fresh Wash
New Skin Scrub
Hot Lime Mitts
STEP 2 MASSAGE/MASK Vital Eye Gel
Facial Oil
Algae Mask
STEP 3 SPECIAL CARE Vital Eye Gel
STEP 4 AFTER CARE Skin Salvage or Age Combat
Energy Rub
ataglance
For that extra special pampering treat the
VITRU COMPLETE is 60 minutes of pure
heaven.Preparations required:Fresh Wash, New Skin Scrub, Skin Salvage, Age
Combat,Vital Eye Gel,Facial Oil, Algae Mask,
Energy Rub, Eye Lotion (MONU Range), Toning
Mist (MONU Range), Lime pure essential oil.
Frequency: Once a month.
Male skins Duration: 60 mins.
Procedure:
Prepare your client and ask him to lay on hisback.
Apply pressure over his shoulders and pushforwards while he exhales.
Apply three occipital stretches to releasetension in the back of the neck.
Refresh eyes using the Eye Lotion.
Cleanse face, neck and shoulders with FreshWash and remove with warm sponges. Abrush-cleanse is more suitable for stubbly
areas.
Spray Toning Mist onto the face and neck.
On a damp skin using your fingertips massagein the New Skin Scrub to the cleansed areas,paying particular attention to the nose andchin. Remove with warm sponges
Apply hot lime-soaked mitts to the face, neckand shoulders using small rotary movements.If preferred a facial steamer can be used.
Tap the Vital Eye Gel around the circumference
of each eye and massage into pressure points.Apply Facial Oil and massage the neck andface using pressure point techniques andlymphatic drainage to energise the skin.
Mix the contents of the Algae Mask with150mls of warm water and mix well to form apaste. Using a spatula or concave side of aspoon, smooth the mask onto the face andneck areas. Leave in place for 10 minutes.
Whilst mask is on massage the chest, shouldersand arms, completing with finger pulls on each
hand.
Starting from the neck edge, roll off the mask in one pieceand rinse or tone away any residue.
Tap on Vital Eye Gel around the eye area.
Finish by pressing on either Skin Salvage to dry, irritated orreddened skin, or Age Combat to help energise the skin.
OPTIONAL: for a zingy uplifting finish to the VITRU Completetreatment, massage a small amount of Energy Rub to thesoles of the feet and the back of the neck, finishing in thescalp.
Contra-indications
All the usual facial contra-indications apply and should
be checked prior to each treatment.It is advisable for your client to come cleanly shaven to
his appointment.
Omit neck stretches on any clients with a history of neck
or back problems.
Note - These products contain ingredients at active
levels. We therefore advise that a thorough
consultation is carried out prior to treatments together
with patch testing for any client with hyper-sensitivity
or an existing skin condition.
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NATURAL SCIENCE FOR A MANS SKIN
VITRU Express Treatment
STEP 1 CLEANSE & EXFOLIATE Toning Mist
Fresh Wash
New Skin Scrub
STEP 2 MASSAGE/MASK Algae Mask
Energy Rub
STEP 3 SPECIAL CARE Vital Eye Gel
Quick Fix
STEP 4 AFTER CARE Skin Salvage or Age Combat
ata
glance
Male skin Duration: 30 mins.For that quick pampering treat the VITRU
EXPRESS is 30 minutes of pure heaven.
Preparations required:Fresh Wash, New Skin Scrub, Skin Salvage, Age
Combat, Vital Eye Gel, Algae Mask, Energy
Rub, Toning Mist (MONU Range).
Frequency: May be given fortnightly or asrequired and can also be offered as a quick
top-up alternative to the VITRU Complete
treatment.
Procedure:
Prepare your client and ask him to lay on hisback on the treatment couch.
Spray Toning Mist to face and neck.
Cleanse face and neck with Fresh Wash.
Exfoliate with New Skin Scrub and remove withwarm sponges.
Apply the Algae Mask and leave on for 10minutes.
Massage scalp with Energy Rub using pressurepoint techniques.
Remove the mask and spray with Toning Mist.
Apply Vital Eye Gel and massage around theeye area using pressure points to release
tension.
To complete the VITRU Express experience,apply either Skin Salvage to dry, irritated orreddened skin, or Age Combat for itsenergising properties.
Contra-indications
All the usual facial contra-indications apply and should
be checked prior to each treatment.
It is advisable for your client to come cleanly shaven tohis appointment.
Omit neck stretches on any clients with a history of neck
or back problems.
Note - These products contain ingredients at active
levels. We therefore advise that a thorough
consultation is carried out prior to treatments together
with patch testing for any client with hyper-sensitivity
or an existing skin condition.
At the end of each treatment, the appropriate VITRU
products should be recommended to the client for
home use.
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NATURAL SCIENCE FOR A MANS SKIN
VITRU Professional Masks
Algae MaskEmpty the 46g sachet into a bowl and add 150ml ofwarm water. Mix well with a spatula the mask should
be a uniform paste.
Working quickly, apply the mask to the face using a
spatula. With upward motions, start with the neck area
and move towards the hairline. Leave the eye and lip
areas free. Create thick edges so that the mask can be
easily peeled away.
The mask will start to take on a rubbery consistency and
should be left on the skin for approximately 10 minutes.
Gently slide your fingers underneath the outer edges of
the mask and roll it away from the neck and face in one
piece.
Remove any residue with damp cotton wool.
Complete VITRU Complete / Express Treatment as
indicated in the Treatment Procedure.