Download - Money for Nothing
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Money for nothingbuilding on the commons for fun and profit
John Buckman <[email protected]>
http://slideshare.net/johnbuckman
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Home bookshelves around the world
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Their books available to you
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for free
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and nothing publishers can do about it
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BookMoochmakes money with:
- margin on Amazon sales
($40,000 in monthly Amazon book sales)
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Twenty companies
The largest:
BookCrossingPaperbackSwap
BookMooch
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Estimate:
Two million people have tried book swapping
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At least
50,000 books are swapped
each day
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Google loves us
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BookMooch - total number of swaps
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BookMooch - total number of swaps
1 year ago: 300,000 - now at 1.1 million
300,000 in 1st year
800,000 in 2nd year
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Book swapping web siteswill be the first global, free
repository of most historical human knowledge
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But, there was a problem.
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Our business model sucked.
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BIG music license fees are an old-boy network
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Our download advantages:
* no drm* high audio quality* musicians get paid
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Yawn.
iTunes does that all now.
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Cory Doctorow says:
DRM is not a feature
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I say:
The lack of DRM is also not a feature.
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Our consumer model is outdated.
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In 1970:
Shopping for music is fun!
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In 2000:
Shopping online for music is fun!
(just like in a physical store)
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In 2008:
Shopping for music online is boring
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Find a teenage girl
Look at her iPod
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You will find:
CollectionsMusic from my friend Amy
That cute DJChill out
I wanna feel good! music
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Our analysis:
being a music librarian is no fun
- picking music is tedious- backing up, moving music is work
- “I just want to listen!”
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Our analysis:
People want access, they want curated collections,
they want simplicity.
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Our new business model
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Help us stop selling you music
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Tell us how much you want to pay each month
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We give you complete access to our music, in every way you can
imagine
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streaming from workdownloads
3g iPhone appweb player
multihour podcastsCreative Commons legalized sharing
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completely changes the seller/buyer dynamic
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“customers” become
“members” and “supporters” and
“connectors”
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and all I need to worry about is keeping them happy.
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Forget B2C!
What about B2B?
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US music business is$18 billion annually
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$12 billion of that is licensing
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Yes, 2/3rds.
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Record labels are scared, slow, stupid.
And they’re downsizing.
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And many companies are out-competing them with licensing.
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Our niche:
rights you can’t get elsewhere
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Renault Megane
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From the producers of The Blair Witch Project
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To summarize
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Music licensing is an ok business
slow to build, focus on untapped niches
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Download sales are dying
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For now:
Memberships, all-you-can-eat,no restrictions,
works.
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Magnatune won’t take over the world
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but it can make a contribution
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and it’s a nice way to spend a decade of my life
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Money for nothingbuilding on the commons for fun and profit
John Buckman <[email protected]>
http://slideshare.net/johnbuckman
the end