Download - MoMo #10 - Dirk Groten
Transcript
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THE MOBILE LOYALTY PLATFORM
What can a company do to retain me as a
loyal customer?
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LOVE = LOYALTY
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ATTENTIONBY SHOUTING!
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PAY AS YOU GO
mobile
PREPAID =
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PLASTIC LOYALTY
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PREMIUM
PRIORITY
4PPREFERENCES
PRIVILEGES 1
2
3
4
FEEL SPECIAL
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≥2 P's FOR ATTRACTION
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LOYALTYBUSINESS PERSPECTIVE
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FEEDBACK =
REVENUE
I LOVE LITTLE KITTENS
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energycompany
productsand services
ENERGY COMPANY
...
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KEEP IN TOUCH
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BRAND 5BRAND 2BRAND 1
LOYALTYCUSTOMER PERSPECTIVE
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RETAIL SHOPPING
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Meer
Kiezen
1
4
7
2
sony ericsson
53
6
Dear Roger,
IMBLUV, WILL YOUTAKE ME OUT?
;-X Yasmin
Dear Roger,
IMBLUV, WILL YOU TAKE ME OUT?
;-X Yasmin
SHORT MESSAGESHIRT
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YOU’RE NOT ALONE
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NEW MOVIE MINUTES
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RECEIPT
CODE:9386HHR
RENEWALINSURANCE
DAMAGED
BRAND
NEW
REGISTERED
TMMovieMinutes
MovieMinutes
CONTENT INSURANCE
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DO IT TOGETHER
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HERE-movers