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A PROJECT ON HDFC
STANDARD LIFEINSURANCE
COMPANY
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TITLED
MARKET & COMPETITIVEANALYSIS
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BBA student gain theoretical knowledge onlythrough their books.
Only theoretical knowledge is not sufficient for
absolute mastery in any field. To accomplish this aspect, the Rajasthan
University has include performance training iscompulsory for every student of every studentof management college according to thesyllabus each student required to under go apractical training of 45 days. It is very difficult
to know about this INSURANCE Industry.
Preface
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Our vision is to set the standard inchosen business and markets enrichingEnriching life by enabling reliable andaffordable communication anytime an
And anywhere.
Corporate mission
Ourmission
Ourvision
We will strive to be the preferred
partner to our customer by
providing appropriate and cost-effective communication solutions
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Doing polices and bring business for thecompany
Sub Objective:-
A Improvements in calls and communicationskills
B.Making convenient interaction both for the
company and the policy holder C. Have to conduct 5 calls a day
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Primary data
Secondary data
Primary data:-it is collected by personal
interview & discussion with customer,distribution and private dealers.
Secondary data:-it is collected by various
sources as at census, website & literature ofTata indicom etc.
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HDFC Incorporated in 1977 with a share capitalof Rs 10 Crores, HDFC has since emerged as thelargest residential mortgage finance institution
in the country. The gross premium income forthe year ending March 31, 2009 stood at Rs.5,564.69 Crores and We have covered over 1.6million individuals out of which over 5,00,000
lives have been covered through our groupbusiness tie-ups. HDFC operates through almost450 locations throughout the country with itscorporate head quarters in Mumbai, India.
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INDIVIDUAL PRODUCTS:-
Protection Plan
Investment Plan
Pension Plan
Saving Plan
GROUP PRODUCTS:-
Group Team Insurance
Group Variable Team Insurance
Group Unit-Linked Plan
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COMPETITIVE ANALYSIS BETWEEN THEFOLLOWING COMPANIES :-
LIFE INSURANCE CORPORATION OF INDIA (LIC)
ICICI PRUDENTIAL
BIRLA SUN LIFE
BAJAJ ALLIANZ
TATA AIG
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There are two types of data used. They are primaryand secondary data.
PRIMARY SOURCES
These include the survey or questionnaire method,telephonic interview as well as the personalinterview methods of data collection.
SECONDARY SOURCES
These include books, the internet, companybrochures, product brochures, the company website,competitors websites etc, newspaper articles etc.
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Insurance is not only tax saving device it also use asinvestment plan as a survey 60% use only for taxsaving device and remaining 40% use as a investment
Reliance Life Insurance could tap the rural market withcheaper products smaller policy terms. Because India70% population are living in rural area remaining 30%living in urban area so company have a wide scope inrural area
Promote Reliance Life Insurance as an Indian companyto build taste through effective advertising
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Advertise about the company and its products itmotivates individuals to purchase insurance
Create a positive perception about insurance Speak about the good features a plan offers like high
returns, life cover, tax benefits, indexation, accidentcover while prospecting customers Try to sell the product/plan which the consumer
requires and not the plan where the advisors benefit ishigher
Improve the efficiency in operations Bring out policies with small premiums payable for
short periods of time Rs. 5000 Rs. 10000 per annumfor 10 years
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Thank you