Prof. Sameer Mathur
Ph.D. (Carnegie Mellon)
Marketing Professor
IIM LUCKNOW
Yash Sharma
B.Tech Undergraduate
Part II
IIT (BHU) Varanasi
1 Month Intern (7 June-8 July)
4 Module Course
For
Mobile Devices,
Think Apps,
Not Ads
HARVARD BUSINESS REVIEW
A LOT OF TIME IS SPENT ON
MOBILE PHONES EVERYDAY
HOW TO
ADVERTISEMOBILE
APPS
OFFER AUNIQUE VALUE
OFFER ASOCIAL VALUE
Harvard
Cases
HARVARD BUSINESS REVIEW
The Springfield Nor’easters
INTHE
INDIANCONTEXT
CHALLENGES FOR FLIPKART
Introducing India into the e-commerce
era.
Making consumers to buy online.
How can customers trust, that they’ll get
exactly what they’ll check online?
To provide services at affordable prices.
The “ Jo dikhta hai wohbikta hai “ ad tags
Marketing Strategies
Thus,FLIPKART Became
Shopping ka naya address
First Long Battery Life Phone with 30
days Battery Backup.
First universal remote control phone.
First Dual SIM Dual mode active Phone
(GSM+CDMA).
Initial TargetsRural Indian Markets
But then,THERE WAS
NO STOPING
BUILDING A BRAND
ADVERTISING
AFFORDABLE PRICES
ENTRING DEEP INTOELECTONICS
SUCCESSFUL BRAND
Leading consumer Electronics
Company in India
Understanding the
Basics
Of
Marketing
Management
UNDERSTANDINGMARKETING
MANAGEMENT
Developing
Marketing
Strategies and
Plans
ASSESSING MARKET
OPPORTUNITIES AND
CUSTOMER VALUE
Scanning and
Analyzing the Marketing
Environment
Forecasting Demand
Conducting Marketing Research
Defining Problem
Developing Plan
Collecting Data
Analyzing Information
Present the findings
Make the decision
Creating Customer Value
Loyalty
Satisfaction
Value
Building Customer
Relationships
Cultural Factors
Social Factors
Personal Factors
Psychological Factors
Factorsaffecting consumer’s buying preference
Problem Recognition
Need Description
Product Specification
Supplier Search
Proposal Solicitation
Supplier Selection
Order-Routine specification
Performance Review
Identifying
Markets
Setting Product Strategy
Designing and Managing Services
Developing Price Strategies and Programs
Designing and ManagingIntegrated Marketing Channels
Managing Retailing,
Wholesaling and Logistics
Designing and MarketingIntegrated Marketing Communications
Managing
Mass Communications
Managing
Personal Communications
Sustaining Growth
&Value
Introducing New Market
Offerings
Tapping into Global Markets
Managing
a
Holistic Marketing
Organization
For
Long Run
How to
design
creative
PowerPoint
Presentations
Android Fast
Furious