modern architectures integration stories from the field
thomas j. cozzolino principal architect evangelist, salesforce
@tcozz in/tcozz
customer briefing
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modern architectures • what?
• why?
• integration!
integration stories
conclusions now what? q & a
agenda
modern architectures
enterprise architecture is being rebooted
modern architectures: trends + reality
• ivory tower = kaput • business won’t wait for
diagrams (or data) to be perfect
• outcomes and verbs rule
• hybrid • true agile • metadata, model-driven,
elastic • pull-focused à event-
driven
events + composability à next-gen “apps”
governance
devops
portfolio
Thomas Wilson Senior Solution Architect, Target
all about target
Target is a discount retailer that provides quality merchandise at attractive prices in clean, spacious and guest friendly stores. The first store opened in Roseville, Minnesota in 1962.
1,800 Stores
$72.6B 2014 Sales
350,000 Team Members
Implement a single CRM system for 5000 agents serving 3 distinct customers bases.
Load 100s millions of records for a 360 degree guest view
Synchronize existing downstream business systems
Create adaptable BI data feed
Leveraged provisioning system via PING Fed & JIT provisioning
Built dynamic run-time analysis of data load sizes and
Polling pattern and SF reports: foundation of synchronization
BI extract uses Partner API via configurable objects & attributes
Inform and work with Salesforce support for large data loads
Plan adequate time for batch processing and failure recovery
Cache API session token using singleton pattern
Refactor large read-only data loads to use Lightning Connect
business challenge integration approach lessons learned
Future Reinvention Business Reinvention Integration Reinvention
target’s integration journey salesforce as the customer service experience hub
target’s integration strategy
Web Service Endpoint
Data Centric Access
Web Service Endpoint
Process Centric Access
Large Data Load Domain Service
Target PING Federate Active Directory Business Intelligence Data Feed Avaya Open CTI Adapter
WS Endpoint WS Callouts Workflow
Bulk API (REST based) REST, SOAP APIs
SAML/PING
Metadata API
CTI API
CRM Domain Service Java/Camel/Spring
Dynamic Data
Access
Telephony Data
Access Data Access Provisioning
Partner SOAP API
Mobile Device Service
Gram Bischof CRM Manager, zenefits
all about zenefits Connect and manage all of your HR Systems – payroll, benefits, time and compliance, in one online place
Automate all your administration work: deductions, onboarding paperwork and more. Best of all, it’s free!
Improve the Sales Deal Desk approval SLA from 24 hours to 2 hours.
Add ability to validate data in 2 different systems simultaneously.
Use the data warehouse built on Amazon’s Redshift.
Build an oData layer through a 3rd Party ETL provider (FiveTran).
Used a VF page and Lightning to do real-time data validation.
Pick the right ETL service!
Don’t re-invent the wheel.
Redshift is really really really fast.
business challenge integration approach lessons learned
zenefit’s integration story deal desk
data warehouse architecture
Lightning connect callout
Zenefits
Apex Code
REST APIs
Odata API
ETL
Bulk API (SOAP based)
VF Page
Mudit Agarwal Solutions Architect Lead/ Director, VMWare
Overview of VMware, Inc.
§ Customer: – 500,000+ VMware customers – 75,000+ Partners – 100% of Fortune 500 – 99% of Fortune 1000
For 5th Consecutive Year, VMware Named a Leader in 2014 Magic Quadrant for x86 Server Virtualization Infrastructure!
VMware salesforce.com Journey
Phase 1 - PRM (2009)
Phase 2–Lead Mgmt
(2009)
Phase 3-Sales Cloud (2010)
Phase 4 - Svc Cloud
2011 Roadmap Releases
* User count as of early September 2015
Cloud to Cloud
Cloud to On-premise
On-premise to Cloud
Ø Sales: Enterprise Territory Management, Order Management, Universal Customer Master, Eloqua, Digital River
Ø Support: Portal, CTI, Bugzilla-Knova, eForm, Webex
Ø Real-time, Near Real-time (pub-Sub) & Batch Integration
Type Count Use Cases
Integrating with 30+ Systems Leverage Standard Integration layers Batch for scalability (don’t over-engineer)
State of Integration at VMWare Integration with Enterprise System
0 20 40 60 80
100 120 140
C2C C2O O2C
15 26 15
97
55
Integration count by type
Real-time Batch
Proactive Vs. Reactive
Faster time to market
Performance
What’s Next Business Challenge Approach
Leverage Out-of-Box Utilize New Feature Align with Business Goal
VMWare Integration –Looking Ahead Increase Reuse and Reduce time-to-market
Leverage REST API to Fullest
Reduce Silo-Reference Data Pull
Leverage Lightning Connect
v Leverage MuleSoft as IPaaS
v Roadmap to migrate current
point to point integration
v Non-Func Requirements,
Standards & Testing Strategy
we are here to help your architecture journey
• new eBooks, website, community
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df + 90 days
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• modern architectures track
• architect bar
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