Download - Mobility assistance of disabled
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MOBILITY ASSISTANCE OF
DISABLEDBY
CHETAN SHAH -- 1113025
DEVANG PATEL -- 1113028
DUSHYANT VASOYA -- 1113033
JAGIR CHARLA -- 1113042
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INTRODUCING
Smart-O-Wheel
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DESCRIPTION
What Does it Do ?
How Does it Work ?
Which Platforms it Support ?
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AIM
Our goal is to provide a solution for all the people out there who cannot walk around and explore the beauty of world regardless of geographic and economic standings.
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OBJECTIVES
MARKETING OBJECTIVES• To create product awareness among customers• To achieve sales of 2 lakh units in 1st year of
operation• To create multiple distribution channel
FINANCIAL OBJECTIVES• To create breakeven in the initial year of its
inception
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4 P’S OF MARKETING
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1.PRODUCT
1. QualityActive and Lightweight – Fiberglass Power Efficient Eco-Friendly
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1.PRODUCT
2. FeaturesAutomatic SMS FacilityOne Man OperationSolar PowerBattery BackupEasy OperationComfortable
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1.PRODUCT
3. Brand NameA Brand name should be one which reflects the product itself. Smart-O-Wheel is the perfect choice for it.
4. ServicesSmart-O-Wheel will have various Service Centers all over the globe with a 2 Year Warranty.
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2.PRICE
1.List PriceRs.8000
2. Discounts Up to 20% on Bulk order
3. Payment PeriodApprox. 1 year
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2.PRICE
4. EMI1.5 year EMI
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3.PLACE
1.Channels• Retail Stores – Targeting 15000 retailers by offering
margin of Rs.300.• Internet – Flipkart, eBay, SnapDeal, Junglee.• Phone – Ads on Free Apps.• NGO- Targeting 2000 NGO in ASIA.
2. Locations• Initial Setup in ASIA• Later all over the Globe
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3.PLACE
3. Transport• Via Airplane.• Via Shipping.
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4.PROMOTION
1.Direct MarketingEmployment of aggressive sales force to increase brand awareness and direct sales
2. Advertisementsi. Newspaper.ii. Magazine.
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4.PROMOTION
iii. Social networking sites.iv. Radio.v. Televisionvi. Internet.vii. Broachers.viii.Billboards.ix. Promotional Events.
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4.PROMOTION
3. Public RelationsBuilding Relations with public at Malls with Games and Offers under the Brand Name
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SOS Feature.Solar Power.One Man Operation.Easy Installation.Economical.GPS location.Compatible to your Existing Smart Phone.
Mobile Hardware Failure.
No Network. No Access to Stairs. OS Bugs. Mobile Radiations
SMART-O-WHEEL
STRENGTH WEAKNESS
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TARGET CUSTOMERS
Physically Disabled.Old People.Hospitalized Heart Patients.
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EXISTING MARKET PRODUCT
Normal Wheelchair
Joystick Wheelchair
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INDIAN STATISTICS
RURAL URBANTotal Number Of Disabled
18,631,921 8,178,636
In Seeing 3,502,590 1,529,873In Hearing 3,391,821 1,679,186In Speech 1,303,783 694,752In Movement 4,035,519 1,401,085
Percentage of Disabled in movement in Rural Area is 21.66% Percentage of Disabled in movement in Urban Area is 21.83%
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THANK YOU !