Transcript
Page 1: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 1/20

The Summary of Survey Result: Mobile Websites vs. Apps

1. PLEASE DESCRIBE YOUR SMARTPHONE LEVEL USAGE.

Single Answer, Total Respondents : 516

JakPat AppLeading mobile market research in indonesia

# Option Total Answer Percentage

1 Advanced: have been using a smartphone for more than 2 years, use a variety of apps, install similar apps to find out which one is better, can make recommendations to friends on good apps365 70.74 %

2 Intermediate: have been using a smartphone for more than 6 months, occasionally download new apps when friends recommend one109 21.12 %

Advanced: have been using a smartphone for more than 2 years, use a variety of apps, install similar

apps to find out which one is better, can make recommendations to friends on good apps (70.74%)

Intermediate: have been using a smartphone for more than 6 months, occasionally download new

apps when friends recommend one (21.12%)

Expert: have developed mobile apps (4.46%)

Novice: have been using a smartphone for less than 6 months, only have a few apps installed,

mostly use the smartphone by calling, texting and e-mailing (3.68%)

Page 2: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 2/20

3 Expert: have developed mobile apps 23 4.46 %

4 Novice: have been using a smartphone for less than 6 months, only have a few apps installed, mostly use the smartphone by calling, texting and e-mailing19 3.68 %

Page 3: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 3/20

2. WHICH WOULD YOU SAY YOU USE MORE? MOBILE APPS OR MOBILE WEB?

Single Answer, Total Respondents : 516

# Option Total Answer Percentage

1 I use them equally. 284 55.04 %

2 Mobile app 196 37.98 %

3 Mobile web 36 6.98 %

I use them equally. (55.04%)

Mobile app (37.98%)

Mobile web (6.98%)

Page 4: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 4/20

3. WHY DO YOU PREFER MOBILE APPS TO MOBILE WEB?

Multiple Answer, Total Respondents : 196

0 % 20 % 40 % 60 % 80 % 100 %

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easier to use (67.35%)

more convenient to use (56.12%)

loads faster than mobile web (48.47%)

mobile apps still work when my phone is not connected to wi-fi or 3g (28.57%)

safer to use (13.27%)

mobile websites don't look good on my phone (10.71%)

Other option (0.51%)

Page 5: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 5/20

# Option Total Answer Percentage

1 easier to use 132 67.35 %

2 more convenient to use 110 56.12 %

3 loads faster than mobile web 95 48.47 %

4 mobile apps still work when my phone is not connected to wi-fi or 3g 56 28.57 %

5 safer to use 26 13.27 %

6 mobile websites don't look good on my phone 21 10.71 %

7 Other option 1 0.51 %

Other Option

# Answer Total Answer Percentage

1 Gak ribet langsung klik 1 0.51 %

Page 6: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 6/20

4. WHY DO YOU PREFER MOBILE WEB TO MOBILE APP?

Multiple Answer, Total Respondents : 36

0 % 20 % 40 % 60 % 80 % 100 %

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easier to use (47.22%)

don't have free space on my phone (36.11%)

loads faster than mobile apps (33.33%)

don't like spending money on apps (30.56%)

downloading apps takes too much time (22.22%)

disappointed by apps I've downloaded earlier (22.22%)

safer to use (8.33%)

Page 7: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 7/20

finding apps takes too much time (5.56%)

Other option (2.78%)

don't know how to download apps (0%)

Page 8: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 8/20

# Option Total Answer Percentage

1 easier to use 17 47.22 %

2 don't have free space on my phone 13 36.11 %

3 loads faster than mobile apps 12 33.33 %

4 don't like spending money on apps 11 30.56 %

5 downloading apps takes too much time 8 22.22 %

6 disappointed by apps I've downloaded earlier 8 22.22 %

7 safer to use 3 8.33 %

8 finding apps takes too much time 2 5.56 %

9 Other option 1 2.78 %

10 don't know how to download apps 0 0 %

Other Option

# Answer Total Answer Percentage

1 frekuensi penggunaan aplikasi jarang sehingga lebih nyaman menggunakan web browser1 2.78 %

Page 9: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 9/20

5. WHICH ONE BETTER FITS THE DESCRIPTION BELOW? MOBILE APPS OR MOBILE WEB?

Grid, Total Respondents : 284

# Grid Total Answer Percentage

1 mobile app 139 48.94 %

2 same 115 40.49 %

3 mobile web 30 10.56 %

Option : easier to use

mobile app (48.94%)

same (40.49%)

mobile web (10.56%)

Page 10: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 10/20

# Grid Total Answer Percentage

1 same 121 42.61 %

2 mobile app 96 33.8 %

3 mobile web 67 23.59 %

Option : safer to use

same (42.61%)

mobile app (33.8%)

mobile web (23.59%)

Page 11: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 11/20

# Grid Total Answer Percentage

1 mobile app 114 40.14 %

2 same 102 35.92 %

3 mobile web 68 23.94 %

Option : faster to load

mobile app (40.14%)

same (35.92%)

mobile web (23.94%)

Page 12: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 12/20

6. FOR THE FOLLOWING TYPES OF CONTENT, DO YOU PREFER TO USE A MOBILE APP OR MOBILE

WEBSITE?

Grid, Total Respondents : 516

# Grid Total Answer Percentage

1 Mobile App 425 82.36 %

2 Don't participate in this activity 42 8.14 %

3 Doesn't matter; no preference 29 5.62 %

4 Mobile Website 20 3.88 %

Option : Games

Mobile App (82.36%)

Don't participate in this activity (8.14%)

Doesn't matter; no preference (5.62%)

Mobile Website (3.88%)

Page 13: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 13/20

# Grid Total Answer Percentage

1 Mobile App 291 56.4 %

2 Don't participate in this activity 97 18.8 %

3 Mobile Website 81 15.7 %

4 Doesn't matter; no preference 47 9.11 %

Option : Weather

Mobile App (56.4%)

Don't participate in this activity (18.8%)

Mobile Website (15.7%)

Doesn't matter; no preference (9.11%)

Page 14: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 14/20

# Grid Total Answer Percentage

1 Mobile App 319 61.82 %

2 Mobile Website 108 20.93 %

3 Doesn't matter; no preference 59 11.43 %

4 Don't participate in this activity 30 5.81 %

Option : Music

Mobile App (61.82%)

Mobile Website (20.93%)

Doesn't matter; no preference (11.43%)

Don't participate in this activity (5.81%)

Page 15: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 15/20

# Grid Total Answer Percentage

1 Mobile App 359 69.57 %

2 Mobile Website 97 18.8 %

3 Don't participate in this activity 33 6.4 %

4 Doesn't matter; no preference 27 5.23 %

Option : Location-Based Information / Maps

Mobile App (69.57%)

Mobile Website (18.8%)

Don't participate in this activity (6.4%)

Doesn't matter; no preference (5.23%)

Page 16: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 16/20

# Grid Total Answer Percentage

1 Mobile App 387 75 %

2 Mobile Website 83 16.09 %

3 Doesn't matter; no preference 26 5.04 %

4 Don't participate in this activity 20 3.88 %

Option : Social Networking

Mobile App (75%)

Mobile Website (16.09%)

Doesn't matter; no preference (5.04%)

Don't participate in this activity (3.88%)

Page 17: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 17/20

# Grid Total Answer Percentage

1 Mobile App 163 31.59 %

2 Don't participate in this activity 145 28.1 %

3 Mobile Website 130 25.19 %

4 Doesn't matter; no preference 78 15.12 %

Option : Finance

Mobile App (31.59%)

Don't participate in this activity (28.1%)

Mobile Website (25.19%)

Doesn't matter; no preference (15.12%)

Page 18: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 18/20

# Grid Total Answer Percentage

1 Mobile Website 270 52.33 %

2 Mobile App 156 30.23 %

3 Doesn't matter; no preference 54 10.47 %

4 Don't participate in this activity 36 6.98 %

Option : News

Mobile Website (52.33%)

Mobile App (30.23%)

Doesn't matter; no preference (10.47%)

Don't participate in this activity (6.98%)

Page 19: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 19/20

# Grid Total Answer Percentage

1 Mobile Website 220 42.64 %

2 Mobile App 192 37.21 %

3 Doesn't matter; no preference 60 11.63 %

4 Don't participate in this activity 44 8.53 %

Option : Shopping

Mobile Website (42.64%)

Mobile App (37.21%)

Doesn't matter; no preference (11.63%)

Don't participate in this activity (8.53%)

Page 20: Mobile Web vs. Mobile Apps Survey Report

6/4/2015 Survey Result by JakPat ­ Leading mobile market research in Indonesia

http://jakpat.net/survey/detail/2034 20/20

7. IF YOU HAVE TO MAKE A PURCHASE USING YOUR PHONE, THROUGH WHICH SERVICE WOULD YOU

PREFER?

Single Answer, Total Respondents : 516

# Option Total Answer Percentage

1 Mobile app 286 55.43 %

2 Mobile web 143 27.71 %

3 I would never make a purchase on my phone 71 13.76 %

4 Either one 16 3.1 %

Mobile app (55.43%)

Mobile web (27.71%)

I would never make a purchase on my phone (13.76%)

Either one (3.1%)


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