Nate Pagel [email protected] 415 577 8971 Nate Pagel [email protected] 415 577 8971
Mobile Video Qual!Software Tool !!Nate Pagel!Founder, [email protected]!415 577 8971
Nate Pagel [email protected] 415 577 8971
Why vidlet? • A glaring need in market research is simple, mobile, qualitative research – with
quick yet powerful results.
• Your customers and respondents have smartphones that take amazing, high quality video.
• vidlet’s solution is so easy and powerful that anyone can use vidlet to do casual market research anywhere and anytime.
• vidlet enables companies to see customers in their environment, expressing their viewpoints on any product or experience via mobile video in just a few hours.
Nate Pagel [email protected] 415 577 8971
Who is vidlet?
Patricia Roller Nate Pagel
frog design / Former Co-CEO (23 years)
Founding member of 7 startups
Advisors from Nielsen, Ipsos, frog
Doreen Lorenzo
Quirky / Former President frog design / Former President (16 years)
Nate Pagel [email protected] 415 577 8971 Nate Pagel [email protected] 415 577 8971
vidlet enables companies to see customers in their environment, expressing their viewpoints on any product or experience. vidlet makes it easy to • create scripted questions • capture video • of real customers • answering those questions • in a matter of hours • using any smartphone or tablet – Apple or Android.
• And our secure portal lets stakeholders quickly create shareable playlists of the best research content for actionable insights organization-wide.
What is vidlet?
Nate Pagel [email protected] 415 577 8971 Nate Pagel [email protected] 415 577 8971
Respondents answer simple questions on the smartphone screen directly or as read aloud by a moderator. Anywhere. Anytime. • On Location Feedback • Shop-Alongs • In-the-moment • Trend Hunting • Diary/Journaling • Inventories (e.g., “What’s in your
purse?”) • Process • Simple Visual Ethnography
• Unboxing Experience • Difficult Spaces/Places
• Bathrooms and household routines
• Cars/Trains/Buses/Airports • Offices • Hospitals
Use Cases
Nate Pagel [email protected] 415 577 8971
The Vidlet Process: Simple.
Create Capture Consume
Set up script with data questions and video questions.
With a smartphone, conduct the interview with multiple respondents answering screen-by-screen questions.
Responses are uploaded to the Vidlet portal where they can be sorted by respondent, data or question number and easily reviewed.
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Nate Pagel [email protected] 415 577 8971 Nate Pagel [email protected] 415 577 8971
Nate Pagel [email protected] 415 577 8971 Nate Pagel [email protected] 415 577 8971
Thanks!!Any questions?!!Mobile Video Qual!Software Tool !!Nate Pagel!Founder, [email protected]!415 577 8971