Download - Mobile trends
MOBILE TRENDS & SOLUTIONS - PETER GULLBERG, VP PRODUCT STRATEGY
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Mobile trendsWHAT APPLE TAUGHT THE WORLD
Mobile trendsWHAT APPLE TAUGHT THE WORLD
“- If you want to surf the internet on your mobile,
you need a working browser”
Mobile trendsWHAT APPLE TAUGHT THE WORLD
“- If you want to surf the internet on your mobile,
you need a working browser”
“- And it must be usable”
Mobile trendsAPPLE ALSO TAUGHT THE WORLD...
Consistency and Usability
Managed application service
Pay for content
Security
Mobile trendsAPPSTORE – A LOVE/HATE STORY
Application Code of Conduct is strict – and sometimes appear random
You are not allowed to compete with Apple - they won’t let you in
Jailbreaking the iPhone has already proven not very clever
Mobile trendsANDROID - FACTS
Google owns Android Open Source Android phones are coming big Competes with iPhone Expect to reach +14% market share
in 2012 Market push for Android with Google
Maps Voice and Google Wave Application runs on a Java virtual
machine (Dalvik)
Mobile trendsANDROID – (LESS KNOWN) FACTS
Requires a Google account Google in exclusive control of the
Roadmap Exists in 3 versions (1.5, 1.6 and
2.0) Locked handsets - Operator controls
the environment Risk of Platform Fragmentation
http://www.cnn.com/2009/TECH/11/17/android.wired/index.html
Mobile trendsA GLIMPSE OF THE SMARTPHONE MARKET
Mobile trendsAPPSTORE(S)
19 different AppStores
Each is unique
Managed by either Handset Manufacturers, Operator or Service Provider
<YOUR-NAME-HERE>
Mobile trendsNFC
Apple are right now integrating NFC into next generation iPhone/iPod
Apple - will have a proprietary API, being able to control which application can access which services
Nokia has a range of models on the market - pushing mobile payment
Physical usage (Transit/POS-payments) Electronic Usage (3D-Secure/mBanking)
Mobile trendsKEY TAKE-AWAYS
Standards are important
AppStore model seem to be the future
We need to continue supporting a range of
platforms
There will be shift in platforms
Managed service is not so bad after all
Strong need to make each platform
homogenous
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One solution - several technologies
Todos onMobile
Todos inSIM
Todos bySMS
Todos Mobile Product RangeA CONVENIENT SOLUTION
Todos onMobileMOBILE OTP
Features:
- Portable authentication
- Support several handsets. More handset in the roadmap (Java, iPhone, Android)
- Complement to existing solutions
- Same functionality as other products, Login, Buy, Code, Sign med Advanced Signing
- Enrolment solution
How it works User press Sign Enter the challenge Enters PIN Enters the response on his
computer
Todos onMobileFOR IPHONE
How it works User press Sign Enter the challenge Enters PIN Enters the response on his
computer
Todos onMobileFOR IPHONE
How it works User press Sign Enter the challenge Enters PIN Enters the response on his
computer
Todos onMobileFOR IPHONE
How it works User press Sign Enter the challenge Enters PIN Enters the response on his
computer
Todos onMobileFOR IPHONE
THANK YOU FOR YOUR ATTENTION