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Why Residential Buildings should GO MobilePresented by Green AppsResident Portal Apps
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AGENDA
● Mobile Usage● Cohesion & Communication● Automation & Savings● Retention● Millennials ● Conclusion
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Mobile Usage
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Mobile Usage
● Roughly nine-in-ten American adults (92%) own a mobile phone of some kind.
● Cell Phones continue to top of the list
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Mobile Usage (Trend for the past years)
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Mobile Usage
● 86% of those ages 18-29 have a smartphone,
● 83% of those ages 30-49
● 87% of those living in households earning $75,000 and up annually
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Mobile Usage (Behaviour)
● 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.
● 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.
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Mobile Usage (Behaviour 2)
● 29% of cell owners describe their cell phone as “something they can’t imagine living without.”
● Get help in an emergency situation — 19% have used their phone to do that in the past 30 days.
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Mobile Usage (Reasons to Use)
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Communication & Cohesion
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Communication & Cohesion ( Current State)
Research from the Vancouver Foundation : Apartment dwellers are more isolated from their neighbours compared to those living in townhomes
● 43% of people living in high-rises do not know at least two of their neighbours’ names.
● When it comes to doing favours for neighbours, 57% of all people surveyed have not done a favour and this spikes to 77% for apartment dwellers.
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Communication & Cohesion ( Solutions)
3 Solutions in order to improve the communication
1. Serendipitous Encounters: Takes place in the elevator, at the pool, in the car park, whiletaking out the garbage, and other routine activities.
2. Sociocultural Animation: Community barbecues, donation appeals, landscape rejuvenation programs, and resident associations
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Communication & Cohesion ( Solutions) cnt
3.Digital Augmentation: Which is defined as a community network system that acts as a virtual space for social interaction that complements existing public spaces.
● Resident directories with member profiles (Resident Portal)
● Private social networks (Resident Portal)
● Interactive community platform (Resident Portal)
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Communication & Cohesion
Real Estate Mobile Technology is useful to reflect upon because in order to strengthen neighbour-to-neighbour relationships in apartments, interventions need to happen at each level.
Transform rental property management through improved communications
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Automation & Convenience
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Automation & Convenience
Enhanced comfort and convenience
● Accessible 24/7 ● speed up service delivery● Everything is documented● Responsive to requests● Keeping up with the pace● Create a partnership with tenants by
increasing communication
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Automation & Convenience
Streamline operations and improve engagement with tenants
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Retention
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Retention
Quick response time +
Better communication
= Happy tenants
=Higher retention rate
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Retention & Technology
Tenant retention strategies Mobile technology can offer:
● Tenant information Directory: Important information; community and building rules; instructions for unit care; and life safety information.
● Instant Communication● Automated tracking systems for tenant
communications and maintenance requests.● Resident satisfaction surveys● And many more
Technology is a central strategy in tenant retention and attracting new residents
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90%Of messages on cellphones are read within
3 minutes Of being delivered
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Retention & Communication
● Communication with tenants is one of the most important factors in keeping long-term renters happy
● Knowing how to communicate with residents through the channels they prefer can translate to increased conversion, retention, referrals and higher customer satisfaction levels.
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Market Trend & MillennialsA Digital Generation
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Millennials
Millennials are reshaping demands as they enter the tenant marketplace:
● Approximately 10,000 Millennials turn 21 everyday in America. [TIME]
● By 2018, Millennials will have the most spending power of any generation. [BAZAAR]
It is necessary to understand Their needs
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Millennials Expectations
Their expectations from tenant spaces:
● Advanced Mobile Technology ● Streamlined Operations● Better Engagement with others● Sustainability Features
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Millennials Expectations
http://www.rentseeker.ca/blog/index.php/what-millennials-look-for-when-apartment-hunting/2218
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In Summary
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92%Of Adults Own a Cell phone
And it continues to top the list of devices
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Conclusion
Real Estate Mobile Technology is useful to reflect upon because in order to strengthen neighbour-to-neighbour relationships in apartments, interventions need to happen at each level.
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Conclusion
Enhanced comfort and convenience
● Accessible 24/7 ● speed up service delivery● Everything is documented● Responsive to requests● Keeping up with the pace● Create a partnership with tenants by
increasing communication
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Conclusion
Quick response time +
Better communication
= Happy tenants
=Higher retention rate
Improve Communication and response time using mobile technology which leads to higher retention rate
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Conclusion
Millennials are reshaping demands as they enter the tenant marketplace.
Their Expectations:
● Advanced Mobile Technology ● Streamlined Operations● Better Engagement with others● Sustainability Features