Download - Mobile technology East Africa
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Mobile Technology
An East Africa Perspective(9 Oct. 2012)
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Agenda
1. Africa overview2. East Africa overview3. The power of mobile**
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http://www.youtube.com/watch?v=
0bXjgx4J0C4
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Mobile in Africa
• 90% of all phones in Africa are mobile phones
• 700 million mobile connections (active SIM cards) 65% penetration
• 19% annual growth• 96% are prepaid subscribers• Nokia has 65% est. market share
Statistics from Jon Hoeler & Andrew McHenryhttp://www.slideshare.net/jonhoehler/insights-into-mobile-telecoms-in-africa-by-jonhoehler-andrewmchenryhttp://www.slideshare.net/jonhoehler/insights-into-the-mobile-internet-in-africa-8654168
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Feature phones still prevalent
• Feature phones prevalent over Smartphones
• Introduction of sub $100 entry level Smartphones – Huawei IDEOS led the way, others following suit– Samsung Pocket– Alcatel One Touch
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East Africa Highlights• As of April 2011
Kenya Uganda Tanzania
Mobile Subs. 26.5M 12.8M 23.8M
Mobile Pen. 67.2% 38.4% 56%
Fixed Line Subs. 374,942 327,114 174,678
MNOs Safaricom, Airtel Kenya, Essar, Telecom Kenya
MTN Uganda, Uganda Telecom, Airtel Uganda, World Telecom, Hits Telecom, Orange, i-Telecom, Smile Telecom
Vodacom, Tigo, Bharti Airtel, Zantel, TTCL, Benson, SasaTel
# Mobile phones 19,365,000 9,384,000 17,677,000
Mobile internet users
5.4M 605,000 462,000
Mobile Money Subs.
18.4M 3M 3M
iHub Research, Mobile Technology in East Africa, http://www.ihub.co.ke/blog/2012/05/mobile-technology-in-east-africa/
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Kenya
• As per CCK Q3 2011/2012 (Jan – Mar 2012) statistics:1. 29.2 million mobile subscribers
– 28.9M prepaid (99%)– ~0.25 M postpaid
2. Mobile penetration 74%
Operator # Subscribers as of March 2012
Safaricom 19,074,700
Airtel 4,483,334
Essar Telecom (yU Mobile) 2,554,258
Telkom Kenya 3,099,357
http://www.cck.go.ke/resc/downloads/SECTOR_STATISTICS_REPORT_Q3_JUNE_2012.pdf
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Kenya
• 18.987 million mobile money transfer subscriptions
• 45,861 mobile money agents• KES 185,361,277,029 in deposits in
the quarter
http://www.cck.go.ke/resc/downloads/SECTOR_STATISTICS_REPORT_Q3_JUNE_2012.pdf
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Kenya
http://www.cck.go.ke/resc/downloads/SECTOR_STATISTICS_REPORT_Q3_JUNE_2012.pdf
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Tanzania
• 26,978,436 mobile subscribers up from 25,827,518 as at Dec 2011
Operator # Subscribers
Vodacom ~12.6M
Airtel ~7.1M
Tigo ~5.5M
Zantel ~1.5M
Others (TTCL,Benson,SasaTel)
~0.23M
According to the Tanzania Communications Regulatory Authority (TCRA) Q3 March 2012:http://www.tcra.go.tz/publications/telecomStatsMarch12.pdf
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Tanzania
• 2.5% of Tanzania’s population has access to Internet
• 79.39% access the Internet on mobile phones
• Only 24% of Tanzanians use mobile money
iHub Research - http://www.ihub.co.ke/blog/2012/01/mobile-technology-in-tanzania/
http://www.audiencescapes.org/sites/default/files/Tanzania%20MM%20Tracker%20Qtr%201%20Report_For%20Public_COLOR_1.pdf
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Tanzania
http://www.audiencescapes.org/sites/default/files/Tanzania%20MM%20Tracker%20Qtr%201%20Report_For%20Public_COLOR_1.pdf
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Uganda
Uganda Communications Commission Post & Telecoms Annual Market Review 2010/11http://www.ucc.co.ug/files/downloads/2010%2011%20Annual%20Post%20and%20Telecommunications%20Market%20Review%20141111.pdf
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Uganda
Uganda Communications Commission Post & Telecoms Annual Market Review 2010/11http://www.ucc.co.ug/files/downloads/2010%2011%20Annual%20Post%20and%20Telecommunications%20Market%20Review%20141111.pdf
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Rwanda
• According to Rwanda Utilities Regulation Authority (RURA) June 2012:
1. 44.81% Mobile penetration rate2. ~4.756M mobile subscribers
Operator # Prepaid #Postpaid
MTN ~3.02M 11,732
TIGO ~1.62M 5,482
Airtel Rwanda 110,304 -
http://www.rura.gov.rw/docs/STATISTICS_AND_TARIFF_INFORMATION_%20IN_TELECOM_June_2012.pdf
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Rwanda
Internet subscriptions of June 2012 (RURA)
http://www.rura.gov.rw/docs/STATISTICS_AND_TARIFF_INFORMATION_%20IN_TELECOM_June_2012.pdf
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Ethiopia
• Ethio Telecom sole provider• 17M mobile subscribers ~18M incl
fixed line (current figures)• Targeting 65M and 75% penetration
by 2015• http://www.biztechafrica.com/article/ethio-telecom-tops-18m-subscribers/4181/• http://www.theeastafrican.co.ke/news/Ethiopia+to+overtake+Kenya+in+mobil
e+subscriptions+numbers/-/2558/1400048/-/view/printVersion/-/a378n2z/-/index.html
• http://investeddevelopment.com/blog/2011/11/can-lagging-ethiopia-reach-african-mobile-penetration-standards/
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Usage
iHub Research, Mobile Technology in East Africa, http://www.ihub.co.ke/blog/2012/05/mobile-technology-in-east-africa/
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Power of Mobile
• A communications platform– Voice / SMS– Mobile Internet based communications (e.g. MXit is
bigger in SA than Facebook)– Social networking
• An application Platform– A platform for delivering value to an audience– Mobile apps (both Smartphones and Feature phones
e.g. Binu, Snaptu – acquired by Facebook)
• A trading platform– Mobile money– M-commerce
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Mobile – an application platform
• Deliver value straight to the user– Always on device– Virtually always in pocket or hand or very nearby– Ubiquitous technologies – SMS, USSD
• Innovative uses:– mAgriculture– mHealth– mLearning– mBanking & mTransactions / mMoney– mGovernance
• “The Innovative Use of Mobile Applications in East Africa” - http://sidapublications.citat.se/interface/stream/mabstream.asp?filetype=1&orderlistmainid=2861&printfileid=2861&filex=3830197052040
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Mobile – an application platform
Application to… Use
Agriculture (mAgriculture) Education & AwarenessCommodity prices, market info.Data collectionPest, disease outbreak warning & tracking
Health (mHealth) Education & AwarenessData collection, health recordsMonitoring/medication complianceDisease/epidemic outbreak trackingHealth/administrative systemsAnalysis, diagnosis, consultation
Governance (mGovernance) Civic educationDelivery of public servicesDelivery of information (Education & Awareness)
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Smartphone capabilities on your feature phone
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Note on social networking / media
• Also have the same capacities as mobile:1. Social networks are communications
platforms2. They are also application platforms– Application Programming Interfaces (APIs)– E.g. Facebook app platform
• Social networking platforms are also becoming trading platforms – Facebook credits, Mxit Moola (virtual currency)
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Social + Mobile = ?
• Simply Transformational!• And it’s happening…• Think Arab Spring:– New study quantifies use of social media
in Arab Spring - http://www.washington.edu/news/2011/09/12/new-study-quantifies-use-of-social-media-in-arab-spring/
–Mobile phones, social media and the Arab Spring - http://www.credemus.org/images/stories/reports/mobile-phones-and-the-arab-spring.pdf
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Take-outs
1. Target your audience (esp. youth) where they already are:– Mobile– Social
2. For internet, go mobile web3. Leverage ubiquitous technology –
SMS is the best delivery platform for mass impact
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Will MutuaFounder Afrinnovator (http://afrinnovator.com) Co-author ‘Innovative Africa: The new face of Africa’ (http://book.afrinnovator.com)http://twitter.com/afrinnovatorhttp://facebook.com/[email protected]
Thank you