Mobile Services for Travellers: Seamless Access to any Information You Need, Wherever You Are
Georg R. MündlMarketing DirectorT-Mobile Austria
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Contents
1. The past:Int. mobile voice communication as link between ICT and tourism
2. The future starting today: Mobile access to the internet wherever you are How new technologies impact your possibilities Case Studies relevant for the tourims industry
High-speed coverage in all Austrian tourist regions
High-speed internet on trains (ICE) High-speed internet in marinas High-speed internet in hotels
3. Conclusions
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In the past ICT mainly provided mobile voice communication to international travellers International mobile voice
communication grows faster than tourism
60.000
65.000
70.000
75.000
80.000
85.000
90.000
95.000
1999 2000 2001 2002 2003 2004 2005st
ays
and
min
. in
ths
d.0
2.000
4.000
6.000
8.000
10.000
12.000
14.000
Jan_05 May_05 Sept_05
stay
s an
d m
in.
in t
hsd.
High correlation between overnight stays and visitor
minutes
Outgoing minutes of visitors (T-Mobile)
Overnight stays of int. tourists in Austria
Sources: Statistics Austria; T-Mobile internal data
4
Fixed minutes Mobile minutesShare of mobile minutes in total minutes
13 13
11 11
98
8
6
89
10
12
13
15
67%
61%55%
46%
32%
38%44%
0
2
4
6
8
10
12
14
16
18
20
2000 2001 2002 2003 2004 2005 2006 E
Mrd
. M
inute
s
Source: TMA calculations based on RTR reports
Mobile communication has substituted fixed line communication
The same will happen to internet access, because...
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With mobile access solutions we provide travellers with any information whereever they are
With only 1 click the traveller can access the internet either
Via smartphone or Via Laptop + T-Mobile Web’n’walk + T-Mobile data
card
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With our new technologies mobile access is faster than standard fixed line internet access
ADSL Asym. Digital Subscriber Line ISDN Integr. Services Digital Network GPRS General Packet Radio System
GSM Global System for Mobile Comm. UMTS Universal Mobile Telec. System WLAN Wireless Local Area Network
Wimax Worldw. Interop. for Microwave Acc. HSDPA High Speed Downl. Packet Acc.
Speed
ISDN128 kbit
ADSL768 kbit - 1
Mbit
XDSL2 - 18 Mbit
WLANUp to 54 Mbit
Low
High
Mobility
UMTS
384 kbit
HSDPAUp to
7.2 MbitGSM / GPRS
9,6 / 84 kbit
Low High
Fixed line access
Mobile access
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Case study 1: High speed mobile access via HSDPA (3.5 Gen) is available in all Austrian tourist areas
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Nürnberg Hbf
Augsburg HbfMünchen Hbf
Stuttgart Hbf
Mannheim
Würzburg Hbf
Frankfurt (Main) Hbf
FrankfurtFernbahnhof
Leipzig Hbf*
Hannover Hbf
Hamburg Hbf
Dortmund HbfBochum HbfEssen HbfDuisburg HbfDüsseldorf HbfDüsseldorf FernbahnhofKöln HbfKöln-Deutz
Berlin Ost
Line Segment: Line 41 Dortmund - Munic Online Service between
Dortmund-Düsseldorf-Cologne/Deutz (122 km);Travel Time (70 Min.)
Trains: 7 ICE 3
Stations: 20
Case study 2: As worldwide first operator, T-Mobile has equipped 7 German ICE-trains with WLAN
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Travellers using WLAN on trains can access the internet via a co-branded landing page
Internet Access
On-Board Content
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Case study 3: T-Mobile WLAN Hotspots in Croatian Marinas and UMTS coverage on the coast
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Case study 4: T-Mobile HotSpot @ Hotel Wandl Full WLAN coverage in rooms and
conference centers User Management, Service and
Monitoring is done by T-Mobile Full absorption of WLAN cost by T-
Mobile. No investments necessary by the hotel
Advantages from Hotel perspective
WLAN is a world wide standard and easy to use
Broad variety of product for all types of consumer habits (one and multi time usage, conference offers)
Use of products is not only limited to the hotel, but available all over Austria
Advantages from customer perspective
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15.000 T-Mobile HotSpots provide high-speed access throughout Europe and the USA
354
99
6.219 (T-Mobile/T-Com)
702
976
6.742
15.092
HotSpot Locations on air(status January cw08 , 2006) T-Mobile Core Footprint
Further 620 locations currently in rollout in Europe and acquisition is ongoing.
First priority roaming partnersSecond stage partners
TMO footprintTMO Roaming available
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T-Mobile cooperates with many strong partners in the toursim industry Airports and Airline Lounges
Heathrow, Frankfurt, Cologne, Berlin, JAL, AA, United, Delta, …
International Hotel Chains Starwood, Accor, Ramada,
Macdonald, …
Congress Centers ICC Berlin, CC Amsterdam,
CC Prague, …
Fair Grounds Berlin, Hanover, Rotterdam, …
Further HotSpot partners Starbucks Coffee Houses Texaco, Tank&Rast, BP McDonald´s Restaurants
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Thanks to Freemove, T-Mobile customers can use our services in almost all European countries + the U.S.A
* Founding member Movistar will leave the alliance in 2006** excludes 20m Telefonica, includes 10m Amena
T-Mobile Footprint
Footprint of our Freemove partners
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Conclusions
1. Up to now we provided mobile voice communication as most important service for international travelers
2. Today, new technologies such as UMTS and HSDPA permit us to provide high speed mobile access to the internet
3. Several case studies showed that mobile access is relevant for the tourism industry
We provide the access– the tourism industry provides the content
For a better world for you.