4 5mobile searches are followed up

with a call, click or visit

OUTOF 7 10

mobile follow-ups make a purchase

OUTOF

Date source: 2012 Canadian Business Usage Study (Q3 report)

SOURCESComscore - 2013 Canada Future in Focus Report (March 2013). Cisco, (June 10, 2010). Cisco Visual Networking Forecast, 2009-2014. Quorus Consulting Group Ltd., (April 29, 2011). 2011 Cell Phone Consumer Attitudes Study. CRTC, (August 18, 2011). Navigating Convergence II. Google/IPSOS OTX MediaCT, (April 2011). The Mobile Movement. eMarketer, (June 10, 2010). Canadian Mobile. Subscriptions to Climb 20% by 2014. Yellow Pages, (2012). Canadian Business Usage Study.

YP MOBILE DELIVERS BUYERS

5Mpeople have downloaded Yellow Pages apps on their mobile devices

82%of app users either call

or visit the business after their search

RESTAURANTS

TOP SEARCH CATEGORIES IN 2012

TOP MOBILE SEARCHCATEGORIES IN 2012

30% OF ALL SEARCHES

YP ECOSYSTEM

#1

CATEGORY

01. Restaurants

02. Pizza

03. Beauty Salons

04. Taxis

05. Banks

06. Dentists

07. Car repairing

08. Hotels

09. Lawyers

10. Physicians & Surgeons

CATEGORY

11. Medical Clinics

12. Chinese food

13. Veterinarians

14. Department Stores

15. Tire Dealers-Retail

16. Automobile Dealers

17. Building Materials

18. Gas Stations

19. Motels

20. Groceries - Retail

Data source: Yellow Pages (2012)

SMARTPHONES USERS BY PROVINCE

73%of smartphone users access

the mobile web daily

30%

30%

22%

21%22%

27%27%

18 Mpeople live in Canada’s

cosmopolitan areas

$92,224

13.4 M

average household income of residents living in a cosmopolitan area

1 3in

MEN1 4in

WOMEN

3/10 mobile phone users are interested in relevant information delivered to their smartphones (Eg: COUPONS)Canadian users aged 18-34 years old

1in 2 mobile phone users are interested in location based content

Canadian users aged 18-34 years old

USER STATISTICS

Smartphones users have almost

DOUBLEin Canada between 2010 and 2014

1525%Increase in mobile data usage forecasted between 2010 and 2015

2014IN

More mobile phones will connect to the Internet in Canada than computers

1 in 4People will get rid of their landlineand only use a mobile device by 2014

MOBILE IS GROWING!

14.8M

13.4M

10.9M

8.8M

7.8M

20142013201220112010

13.4M

CANADIANS WITH SMARTPHONES

MARKET OVERVIEW

MOBILE SEARCH STATISTICS IN CANADA