Download - Mobile m-commerce
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Webinar:Lifting the Lid on Mobile
Session 5:
Mobile Commerce
Last Sessions Key Points
• Market Influencers
• The Pace Of Change
• Handset Diversity
• Ways to organise mobile technology into a marketing campaign
• Using mobile to deliver enriched experiences and gain 1-2-1 relationships with every customer
• Mobile influencing Social Media
• The need to use a different approach
Just as brands and enterprises have mastered e-commerce, so m-commerce is upon them, presenting many new challenges but also offering many new opportunities.
This webinar will focus on:
• How m-commerce differs from e-commerce
• What the different mobile payment mechanisms are
• Exploring the opportunities for implementing m-commerce
m-commerce
It is estimated that between 2010 and 2014, mobile payments will
grow dramatically, from $170 billion to $630 billion worldwide
The UK m-commerce market is worth an estimated £6 billion
Juniper Research
m-commerce opportunity
m-commerce is the most significant change to business since the credit card Google
Consumer engagement with mobile commerce has exploded. 91% of UK consumers have used their mobile device for commerce
E-Consultancy Digital Marketers
82% of UK respondents access the mobile web on a daily basisMEF
51% of consumers see no problem with spending €100 in a single mobile transaction Netsize
16 % of retailers already use m-commerce, up from 5 % last year BT Expedite
m-commerce opportunity
Consumer
Power
Social and Technical Drivers
Social and
Cultural
Environment
Changes in
Technological
Environment
Changes in
Legal and
Regularity
Environment
Changes in
Commerce
Environment
Mobile
Payment
Services
Merchant
Power
Traditional
Payment
Services
e-Payment
Services
SMS
QR Codes
Bluetooth
NFC
Short CodeApps/mobile web
Geolocation
MMS
Video
Mobile Vouchers
SMS
Engage Interact
Press
Radio
TV
In-store
Joining Up Technology
Loyalty Card
Vouchers
Mobile Web
Apps
Vouchers
Barcodes
NFC
SMS
Transact
EPOS
Loyalty Card
M-Wallet
Vouchers
SMS
QR Codes
Bluetooth
NFC
Short CodeApps/mobile web
Geolocation
MMS
Video
Mobile Vouchers
SMS
Mobile Web
Apps
Vouchers
Barcodes
NFC
SMS
Engage Interact Transact
Press
Radio
TV
In-store
Joining Up Technology
Loyalty Card
Vouchers
EPOS
Loyalty Card
M-Wallet
Vouchers
SMS
QR Codes
Bluetooth
NFC
Short CodeApps/mobile web
Geolocation
MMS
Video
Mobile Vouchers
SMS
Mobile Web
Apps
Vouchers
Barcodes
NFC
SMS
Engage Interact Transact
Press
Radio
TV
In-store
Joining Up Technology
EPOS
Loyalty Card
M-Wallet
Vouchers
Loyalty Card
Vouchers
• M-wallet
• Browser
• NFC
• PRSMS
• Mobile Payment Gateway
• Handset Security
• Identity Management
• Fraud Management
• Encryption
m-commerce Technology
Technology Hierarchy
Remote POS
Physical Digital
Near-field Communications (NFC)
Bar-code Payments
Application-based Payments
Physical
Message-based Payments
Browser-based Payments
Application-based Payments
Micro
Macro
Mobile Network
Payment Gateway
Bank or Credit Card
Payment Authorisation
• M-wallet
• Browser
• NFC
• PRSMS
• Mobile Payment Gateway
• Handset Security
• Identity Management
• Fraud Management
• Encryption
m-commerce Technology
NFC - Near Field Communication
• Short-range wireless technology
• Embedded in the phone
• Securely store personal data such as debit and credit card information
• Supported by Blackberry, Nokia, Samsung
• Soon to be supported by iPhone, Windows mobile
• Needs integrating into POS systems
• Needs Integrating into Credit Card, banks, payment Network and payment authorisation providers
Mobile browsing offers the fastest route to market for m-commerce
• Here and now – where API’s are good!
• Uses existing technology
• User Journey is understood
• Secure
• No limit to transaction size
• Low Transaction Costs
• Visa and other merchants are behind the curve
Browser Based m-commerce
• 60% of mobile web users have had a problem in the past year when accessing a website on their phone
• Slow load time was the number one issue, experienced by almost 75% of them
• Followed by 51% who experienced a mobile site which crashed / froze / received an error
• A mobile service that is slow, or worse not functioning, negatively impacts revenue, increases cost and damages brand equity
• 52% of consumers are unlikely to return to a website they had trouble accessing from their phone
• And 40% said they’d likely visit a competitor’s mobile website instead
• A study by eBay has revealed that more than a third of consumers have failed to complete a purchase on their mobile
The Current Reality
• Support All handsets – targeted code HTML5, CSS, jQuery
• Optimise markup for fast sites
• White space removal
• CSS compression
• Java script compression
• Style sheet requests
• Page Weight
• Integrate into CMS for consistent experiences
• Integrate into existing payment systems and carts
Optimise for Mobile
MobilePC IP TV Apps Kiosks
Social Media
External
Content
e-commerce
CRM
EPOS
CMS
Database Intelligent
Assembly Engine
App Assembly
Engine
Social Media
Assembly Engine
Widget Assembly
Engine
Web Delivery Optimisation Controller
Media
ControllerExternal
Content
Manager
Device
Manager
Channel
Managemen
t Controller
bemokoLive – Web Framework
Media Channels
HOW BEMOKOLIVE WORKS
Netbooks
bemokoLive Web Framework
Alterian and bemoko Joint Solution
Summary
We’ve Explored:
• How m-commerce differs from e-commerce
• What the different mobile payment mechanisms are
• Exploring the opportunities for implementing m-commerce
Questions:
All previous sessions can be listened to again!!
www.bemoko.com www.alterian.com