Download - Mobile internet and local government
![Page 1: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/1.jpg)
Simon WakemanMedway Council
Local governmentand the mobile web
![Page 2: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/2.jpg)
Medway
![Page 3: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/3.jpg)
definition
“access to the internet using a mobile device connected through
a mobile network
![Page 4: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/4.jpg)
definition
“access to the internet using a
mobile device connected through
a mobile network
![Page 5: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/5.jpg)
definition
“access to the internet using a
mobile device connected through
a mobile network
![Page 6: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/6.jpg)
definition
“access to the internet using a
mobile device connected through
a mobile network
![Page 7: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/7.jpg)
definition
“access to the internet using a
mobile device connected through
a mobile network
![Page 8: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/8.jpg)
"People are being misled by the advertising. You can't surf the net on a phone with a tiny
screen."
back in 2000
Mat Hanrahan, Bloor Research
![Page 9: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/9.jpg)
enablers
• 3g networks
• cheaper data access
• familiar browsing experience
![Page 10: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/10.jpg)
convergence
![Page 11: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/11.jpg)
UK usage
Source: Nielsen Online, November 2008
![Page 12: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/12.jpg)
rapid growth
Source: Nielsen Online, November 2008
![Page 13: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/13.jpg)
marketers say…
3%
20%
39%
12%
26%
0% 50% 100%
2008
2009
2010
2011
2012
% marketers believe mobile will be integral to all marketing campaigns in year
Source: IAB, 2008
![Page 14: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/14.jpg)
age profile
Source: Microsoft, 2008
![Page 15: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/15.jpg)
gender
Source: Microsoft, 2008
![Page 16: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/16.jpg)
gender
Source: Microsoft, 2008
![Page 17: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/17.jpg)
mobile content
Source: Nielsen Online, November 2008
![Page 18: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/18.jpg)
PC-based internet = mobile internet
![Page 19: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/19.jpg)
context
1.
![Page 20: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/20.jpg)
context
1.
What’s relevant for councils in
this context?
![Page 21: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/21.jpg)
access
2.
![Page 22: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/22.jpg)
access
2.
m.medway.gov.uk
medway.gov.uk
medway.mobi
Text Medway to 33404
![Page 23: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/23.jpg)
architecture
3.
![Page 24: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/24.jpg)
architecture
3.
![Page 25: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/25.jpg)
architecture
3.
Max 5 categories
Max 7-10 links in each
Not too deep
Priority to most popular content
![Page 26: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/26.jpg)
design and content
4.
Keep it simple
Careful use of images
Vertical lists the norm
Access keys
Vertical expansion
![Page 27: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/27.jpg)
devices
5.
![Page 28: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/28.jpg)
devices
5.
handsets
browsers
screenresolution
![Page 29: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/29.jpg)
the big debate
One site or two sites?
![Page 30: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/30.jpg)
the big debate
One site or two sites? • Single build• Easier content management
but…
• Rendering solution• Content vs context• Inappropriate design?
• purpose-created contentand design for context
but…
• Harder to maintain• “Findability”
![Page 31: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/31.jpg)
the final word
USERS
![Page 32: Mobile internet and local government](https://reader033.vdocuments.us/reader033/viewer/2022051513/547d94d1b4af9fff288b4606/html5/thumbnails/32.jpg)
[email protected]@simonwakeman.com
+44 (0) 7771 701902
twitter: simonwakeman
www.simonwakeman.com/psf-mobile-web
any questions