Download - Mobile First & Responsive Web Design David Weedon - UI/UX Designer, Covenant Technology Partners
Mobile First &Responsive Web Design
David Weedon - UI/UX Designer, Covenant Technology Partners
1.2 Billionmobile web users worldwide
25% in the U.S. are mobile-only
So Why?
Why did smartphone sales take off so suddenly?
Why the iPhone?
• Mainly, ease of use
• It was designed as a consumer
product
• Blackberry was designed with
business users in mind
90% of all websites are not mobile ready
50% of business websites are not mobile ready
Anywhere from
20%-100%
increased conversation rate after optimizing for mobile
mobile first.
the old way:
Design for the desktop first, then scale and trim the content to fit on a phone.
(graceful degradation)
the new way:
Design for the phone first, then expand and enhance the site up to the full sized version.
(progressive enhancement)
Sounds like you end up in the same place…
So, what’s the difference?
desktop first…
mobile first…
desktop first: cutting away fat
mobile first: adding spice
mobile first: constraints
(and why they are a good thing)
Smaller Screen Size
Uh oh.
1024x768
320x480
80%gone, and that’s awesome!
Some of that content is probably not important.
If all the important content does not fit...
An example
Luke Wroblewskicredit to:
This is great.
They should have started here.
How do we know what to cut out?
Know your users and what they need.
Not all mobile devices are 320x480.
*gasp*
There are a wide variety of screen sizes.
This isn’t a new problem. We’ve seen it on the desktop for years.
The real problem: Pixel Density
original icon scaled icon retina ready icon
Limited Attention
Content must be focused. Make it Easy and Fast.
Don’t make me think!-Steven Krug
Optimize for Speed.
Delays and hiccups are extremely detrimental to conversion rates.
mobile first is about focus.Decide what is important at the beginning of a
project.
responsive design
Responsive design is powered
by
CSS Media Queries
Requires more forethought and planning than traditional layout, especially for the designer(s).
Easier to maintain... One Site. One Set of Links.
Works best for content focused sites.
RWD is probably not the best choice for web apps.Sites with Specific Workflows or a big E-Commerce elements work better with custom tailored mobile sites.
Questions?